1. social media &
home care organizations
a presentation by Sidneyeve Matrix
imagebyMcBethonFlickr
10 ideas to increase reach, impact, & value
2. This presentation focuses on two areas of
a social media communications strategy:
( i ) designing acontent production& publication plan
for socializing research and multimedia creative
( ii ) growingyour networkand elevating brand
awareness by connecting and promoting members
3. strategy: design a content production & publication plan
digital
agile
shareable
bite-sized
mobile-ready
white papers
position papers
presentations
newsletters
socialize great content
14. network development
share industry news
connect individuals & groups
strategy: promote and elevate your employees & brand
demonstrate thought leadership
support professional branding/HR 2.0
21. platform expansion
thought leadership
timely response to issues
brand amplification
grow event participation
crowdsource initiatives
encourage P2P storytelling
return on investment:
identifying business objectives
what else can social media help us do?
22. raise awareness of agenda
disseminate knowledge & resources
national & local community cohesion/mobilization
support professional & family caregivers
spread joy, ideas, & support social proximity
more ROI:
23. not sure how?
we hope you'll get in touch.
sidneyeve@matrixmediafx.com
@sidneyeve on Twitter
Contents of this presentation, including images, have Creative CommonsAttribution----Noncommercial-ShareAlike 3.0 Licenses. (cc) 2010/sidneyevematrix
