13. powered by link juice
social network profiles rank high in Google search results
Personal SEO
14. Buy your domain name
not sure where to start?
try GoDaddy.com
http://YourName.ca
even if not launching a site immediately
thinking ahead, Personal SEO
22. new metrics of relevance
assess your online platform/reach
Network development
Job: Emerging Media Manager
Qualifications:
• Graduate degree
• 250 plus followers on Twitter
30. publish & share your insights
Give away ideas
Thought leadership.
image: yomi955
31. design your
content creation strategyset goals, and make a content production schedule
to digitize your ideas/work, & get them ready to share
Thought leadership.
32. build a free photo e-portfolio
for your business
Thought leadership.
33. free photoblog design templates
free blogging platform:
find more by Googling Wordpress Photoblog Themes
Thought leadership.
34. Share your snapshots on Twitter using this free tool, Martha's doing it!
10 days, almost 4K views
Thought leadership.
35. build your VIP lists
Give back.increase your influence & visibility by
spending time promoting others
Thought leadership.
37. social media listeningmonitor your buzz
free tool to catch mentions of you, your company, & your interests,
in the mainstream press, blogs, and on social networks
Thought leadership.
38. The rule85%85% of self promotion work is behind-the-scenes,
15% is public-facing.
Stats source: Ryan Rancatore, PersonalBranding101.com
In conclusion...remember
39. social media presence
is not a sprint, it's a marathon.
image:Thomas Hawk
developing your online persona and
41. for more information on designing an ePortfolio
scan this QR code to read this blog post
cyberpopblog.com
to scan a QR code,use BlackBerry Messenger 5.0 "scan a group barcode" or try the i-nigma app forAndroid/iPhone
42. about the author
Sidneyeve Matrix
Queen’s National Scholar, Media
Queen’s University, Canada
sidneyevematrix.com
twitter: @sidneyeve
sidneyeve@gmail.com
Contents of this presentation, including images, have Creative CommonsAttribution----Noncommercial-ShareAlike 3.0 Licenses. (cc) 2010/sidneyevematrix
Research sponsored by and prepared for:
image: Josh Liba