this final for adv492 was done as a social media plan for the company Applied Robotics

1. Social Media Plan
Created by:
Matthew Schloss
SM

2. Company Overview
• Company overview
• History
• Competition
• Products

3. Current Market
• Where are we?
• Where do we want to be?
• How do we get there?

4. Target Market
• Who are they?
• How do we reach them?
• Why will it be so easy?
• What do they want?

5. Key Challenges & Goals
• What challenges do we face?
• How can we better communicate
with the public?
• How can we improve our brand
recognition and improve business?
• How we can help the public while
increasing our awareness.

6. Social Media
• What is social media?
• How these devices increase brand
recognition, sales, relationships, and
communications with the public.
• Which ones will be most effective to us?

7. Why Blog?
• Why this will give us the best
results?
• How we will use the blog to
increase brand awareness?
• Why a blog is the best way to reach our
target audience?
• How your blog will build client relationships
and communicate with the public.

8. SEO
• What is it?
• How will it increase business?
• How it will increase search results?
• Where do we begin?

9. Google AdWords
• What is it?
• Which words do we pick?
• How we will use it to increase search
results and brand recognition
• How it will increase and direct traffic to
website and/or blog

10. Tools to Measure
• Google Analytics & Twitter Analytics
• Tools available
• What can be measured and learned?
• How will we use this data to achieve
success?

11. Budget & Timeline
• Where do we begin?
• How long will this take to complete?
• How much will this cost?
• Summary: What steps we will take and
what oder we plan on taking those in.

12. Questions & Answers

13. Thank You
Matthew Schloss
SM