How to effectively implement a Google+ strategy into your social media mix. From Google Authorship to Google+ Business Pages, learn about the importance of the search giant’s social network.
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Why Should I Care?
Fastest Growing Social Network
~500M Active Users (3 years old)
Facebook ~1.3B (10 years old)
LinkedIn ~300M (11 years old)
Twitter ~260M (8 years old)
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This Isn’t About Search!
• If the largest search engine is integrating their
social media network into the search results, it’s
time to wake up!
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Take Control
•Google+ Business Page = You are telling Google about your
business – do not make them guess.
•Contact Information
•Tagline
•Introduction
•Custom URL
•Verified Website
•Linked YouTube Channel
•Links
•Social, Important Pages
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Link Your Website
<link href="https://plus.google.com/{plusPageUrl}" rel="publisher" />
“rel publisher markup”
<head> of each page on your site
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Google+ to Site
•Adding a Google+ badge (to your G+ Business Page, Personal
Page, Community)
Various styles…
http://bit.ly/CreateBadge
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+ 1 > Share Button for Content
If people +1 your content, those they are connected to
will see that in the search results.
Adds credibility!
http://bit.ly/PlusOneButton
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Google+ Authorship
•WordPress for your blog?
•Yoast SEO Plugin (FREE)
•Adds Google+ URL field to Author configuration
•Different Content Management System / No CMS?
•Add a custom Google+ URL field for Authors
•Make sure rel=“author” is added to each blog
post if Google+ Page exists for that author
http://bit.ly/YoastPlugin
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Communities
•Create a Public or Private Community
•Communicate with your customers
•Let your customers interact
•Find new business opportunities
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Communities
•Join Communities & Get Involved
•Interact with communities in your industry
•Find people and companies to Circle/Follow
•Become a thought leader
DO NOT SPAM
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Google+ Local Pages
• Claim & verify your B&M location
• Keep Google up-to-date with the latest
information on your local business
• Manage Photos
• Respond to Reviews (good and bad)
• Ask customers for reviews!