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C21 Super Bowl PR and SM Summary

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Matt Gentile
Matt Gentile
1  sur  28
Super Bowl Public Relations/Social Media Wrap-up
By the Numbers Total Media Impressions: 680,918,984 Total Facebook Engagement: 33 posts 2,377 likes 246 comments 1,588 shares Total Twitter Engagement: 257 tweets #C21SuperBowl Usage: 655 tweets Total Blog Posts: 17 Total Shares: 2,677 Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 2
Media Coverage 3
Mass Media Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 4
Industry Trades Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 5
Marketing Trades Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 6
Social Media/Interactive Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 7
Survey 8
The Big Game is in the House Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 9
Social Version for Mashable Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 10
Media Coverage Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 11
Social Media 12
Promoting the Super Bowl Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 13
Promoting the Super Bowl Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 14
Promoting the Super Bowl Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 15
Fan Reaction Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 16
Promoting the Super Bowl Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 17
Promoting the Super Bowl Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 18
Fan Reaction Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 19
Fan Reaction Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 20
Fan Reaction Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 21
Fan Reaction Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 22
Promoting the Super Bowl Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 23
Promoting the Super Bowl Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 24
Promoting the Super Bowl Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 25
Promoting the Super Bowl Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 26
Fan Reaction Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 27
Fan Reaction Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 28

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C21 Super Bowl PR and SM Summary