Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, today announced the results of its spring home selling survey, conducted online by Harris Interactive among 2,058 U.S. adults (18+) in May, 2013. The CENTURY 21® survey revealed that 33 percent of people currently searching for a home have been on the hunt for more than a year, and that the vast majority of them are willing to negotiate with sellers and make compromises to find their next home. In particular, prospective homebuyers are willing to compromise on popular amenities and their home’s location.

1. By Josh Salman, Herald-Tribune / Wednesday, May 29, 2013
Home sellers across Southwest Florida are sitting on the sideline because they either still haven’t gained enough
equity to break even on a boom-time purchase or they’re simply in no hurry and believe prices will continue to go
higher.
But one of the nation’s largest real estate franchisors says now is the time for
homeowners to make their move.
The lack of new listings to enter the market during the past year, coupled with
strong buyer demand, has shrunk the inventory of homes for sale in Sarasota down to just 3.2 months’ worth – a
figure that historically favors a seller’s market.
A new survey by Century 21 affirms the notion that sellers now have the clear advantage.
The Spring Home Selling Survey found sellers are now finding themselves in positions where they are getting
multiple offers, giving them the opportunity to pursue only the best bids.
In fact, 42 percent of those searching for homes have made an offer in the past six months, yet only 11 percent
have had their offers accepted, according to the survey.
Also, 85 percent of home searchers are willing to go above and beyond to force the deal through, another 85
percent of buyers are willing to compromise on amenities or features, and 88 percent are willing to compromise
on location-related attributes.
All of that makes for a strong seller's market, the survey suggests.
“For the last few years, certain homeowners have been hesitant to list their homes due to unfavorable economic
conditions,” Rick Davidson, president and CEO, Century 21 Real Estate LLC, said in a statement.
"Today, the recovery in housing continues to gain momentum, and with so many buyers in the market who are
competing for so few available homes, it is a great time for sellers to speak with a real estate professional about
the advantages of listing their home.”
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2. Copyright â 2013 óAll Rights Reserved óHerald-Tribune Media Group ó1741 Main Street Sarasota, FL 34236
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JOSH SALMAN
Josh Salman is a
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Meda Group. He can
be reached at email
Last modified: May 29, 2013
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