The presentation provides an explanation of low-cost recording tools, a demonstration of publishing a recorded program to a podcast site, plus a survey of methods to market the program. Conveners: Tom Klammer, is host of “Tell Somebody,” a weekly public affairs program on KKFI-FM 90.1 - Kansas City community radio and Matt Quinn is a community activist and social media advocate.

1. How to Create, Publish, and Market an Audio Podcast Tom Klammer and Matt Quinn Communiversity Course - #2106AJuly 29, 2010

2. Power of Podcasting Describe process to take your story to the web! Discuss tools and techniques for successful podcasting Show examples of successful podcasting by community organizations Agenda for Course

3. Before – broadcasting meant getting airtime on major media. Attracting a news story was difficult and $$$ Now – Internet allows individuals and groups to get their message out to narrow audiences at very low cost. Future – Next steps in web media will allow more collaboration and action Power of Communication

4. A podcast is a series of audio files distributed to a computer by syndicated download, through Web feeds, to portable media players and personal computers. Help you share audio with listeners Example: Podcasting extends KKFI broadcast programs to offline listeners What is Podcasting?

5. Podcast Producer needs these: Podcast Feed Podcast Consumer needs these: Computer with Internet connection Web browser or “Podcatcher” Including: iTunes, Juice, DoubleTwist Headphones or speakers How does it Work?

6. Develop and prepare your story / show CREATE your content – Recording & Post-processing PUBLISH audio – encode and upload Many podcast host sites available Promotion – MARKET your podcast …one more step -- MEASURE Steps in Podcasting

9. Microphone  Computer Samson C01U USB Studio CondMic - $89 Microphone / Mixer  Computer Audio Technica AT2020 mic - $100 Behringer UB802 mixer - $60 Phone  Computer Radio Shack Recorder Control - $26 Alternative Methods – AudioBoo (phone/blog/podcast) BlogTalkRadio (phone/podcast) Recording Tools CREATE PUBLISH  MARKET

10. Editing software Audacity (free, open-source) n-Track Studio Apple GarageBand Encoding software Goldwave LAME Editing Tools CREATE PUBLISH  MARKET

11. Copyrighted music or sound. Royalties for broadcasting songs are paid for by radio stations or supporting groups. Royalty-free – freeplaymusic.com Where to get “license free” or creative commons license? Copyright Guidelines CREATE PUBLISH  MARKET

12. Write intro and “outro” scripts Let guests do the talking –it’s about your listeners and guests “Start Strong, Finish Big” Rule of thumb - don't use copyrighted music or sound on podcasts Develop a team to work together on your project! 5 Tips to Success CREATE PUBLISH  MARKET

13. CREATE  PUBLISH  MARKET What do you need to start podcasting? For the entire podcast series, you will need the following items: Computer with an Internet connection. Liberated Syndication account Paypal account Apple.com account – for iTunes Store

14. What do you need to start podcasting? CREATE  PUBLISH  MARKET For the entire podcast series: Podcast series title & description JPEG image or logo of your program Keywords to describe your podcast Podcast feed address 2-4 current programs in MP3 format Takes 2-3 hours to start a your podcast

15. For each podcast episode : Podcast title and description Podcast broadcast date and the time length of the audio recording. JPEG image file (Podcast Badge) Current program in MP3 audio file format Takes about 10-30 minutes to publish What do you need for each Podcast? CREATE  PUBLISH  MARKET

16. Example: Hunger Stories

17. Example: Edible Radio

18. Example: Audio Book

19. Series title: “Tell Somebody” Series description – “A weekly public affairs program on KKFI-FM 90.1, Kansas City community radio” Keywords – community radio, KKFI, alternative radio, alternative media Podcast feed address - http://tellsomebody.libsyn.com/rss Email address: tellsomebodyradio@yahoo.com Case Study: Tell Somebody CREATE  PUBLISH  MARKET

20. Program title: “Ray McGovern Discusses the Gaza Crisis” Program description – “This week's ‘Tell Somebody’ radio program … features a continuation of a conversation with Ray McGovern, former CIA official and now political activist.” Keywords – Gaza, CIA, intelligence … Podcast date and length 59 min, 30 sec Case Study: Tell Somebody CREATE  PUBLISH  MARKET

21. Case Study: Tell Somebody CREATE  PUBLISH  MARKET

24. Promote your podcast with other podcasters in your field Get your podcast reviewed by Local news and arts media outlets Podcast User Magazine Blogger and Podcaster Magazine What are ways you can market your podcast? How to Market CREATE  PUBLISH  MARKET

25. Set your goals for the podcast Example: Goal is to increase volunteers to a community organization Example: Goal is to increase followers on Twitter or friends on Facebook How to Measure Success? CREATE  PUBLISH  MARKET  MEASURE

26. One way to measure the success of a program is the number of times the program is downloaded from your podcast site. Get constructive feedback from listeners on quality, content, and delivery How to Measure Success? CREATE  PUBLISH  MARKET  MEASURE

27. Podsafe Music – http://podsafemusicnetwork.com Podcast Solutions: The Complete Guide to Audio & Video Podcasting Podcast User Magazine Blogger and Podcaster Magazine Resources

28. Matt Quinn Twitter: @jmq0004 Facebook: facebook.com/jmq0004 http://foundationjournal.blogspot.com Tom Klammer Email: tellsomebodyradio@yahoo.com Web: tellsomebody.us Questions?