This document contains a series of tweets from @Matt_Siltala discussing various topics related to social media marketing and content. Some of the key points discussed include:
- Types of content that perform best on Facebook, including photos, videos, and links.
- Video and image posts tend to generate the most user engagement on social media.
- Popular social media platforms among U.S. teens and internet users aged 18+, such as Instagram, Facebook, and Twitter.
- Most commonly used types of content in B2B marketing, including videos, infographics, blog posts, and more.
- Examples of content that can go viral or be used to build links and reputation, like
2. @Matt_Siltala
Which Facebook post type is used most predominantly
when marketers share their work?
45.23%
LINK
43.64%
PHOTO7.51%
STATUS
3.2%
VIDEO
0.42%
OTHER
#StateOfSearch
3. @Matt_Siltala
Video and image posts drive the highest engagement
(Chart: Avg. interactions per post type)
2,984
2,418
1,382
753
90
VIDEOS PICS STATUS LINK OTHER
#StateOfSearch
5. @Matt_Siltala
Fall 2015 results based on survey of 9,400 U.S. Teens
(Average age of 16 years)
1%
Google+
33%
20%
19%
14%
Instagram Twitter Snapchat Facebook
1%
Pinterest
#StateOfSearch
6. @Matt_Siltala
Percentage figures are among internet users, based on a survey of
1,597 Internet users aged 18+
(Parents are defined as those with children under age 18)
28%
Pinterest
25%
23%
27%
74%
Instagram Twitter LinkedIn Facebook
#StateOfSearch
7. @Matt_Siltala
Based on a survey of 294 marketing, sales and business people
from around the world, 66% of whom primarily sell B2B
69%Videos
50%Infographics
35%Blog Posts
31%Articles
29%Case Studies
25%Reports
14%White Papers
6%Podcasts
#StateOfSearch
23. @Matt_Siltala
Infographics, motion graphics, memes, videos, interactive graphics
This is the type of content that can go viral and gain social mentions (good
for branding & link building). It can also be good for reputation management
#StateOfSearch
24. @Matt_Siltala
eBook, slideshare deck or white paper that can be
downloaded for basic information
You want this free eBook teaching you everything there is to
know about social media? Well, you need to give me your
name and email address
#StateOfSearch
56. @Matt_Siltala
Keyword research to help you with your content ideas …
not just one or two phrases. Make a mega list that you
can use for content ideas.
#StateOfSearch
64. @Matt_Siltala
Making money on Instagram
1. Sign up for Instagram-focused agency
platforms (popularpays.com)
2. Use affiliate networks that are
compatible with Instagram
(Liketoknow.it and Shopstyle.it)
3. Reach out to brands directly (this
worked for me with beard related
products – I was testing)
http://www.lifeinatx.com/how-to-make-money-on-instagram/
#StateOfSearch
77. Show me the money
@Matt_Siltala #StateOfSearch
78. Think about how most users consume your
content—mobile. More than half of all Google
searches now happen on mobile devices
@Matt_Siltala #StateOfSearch
Which Facebook post type is used most predominantly when marketers share their work.
To understand the big picture, we first analyzed the post type distribution to identify which format was posted most frequently. As seen in our study, links had a share of 45.23% of the total post volume, followed by photos with 43.64%. These numbers do not leave a lot of space for status updates, videos, or any other posting format. Interestingly, videos were posted rarely, but going one step deeper into the analysis we found out that ‘moving pictures’ are driving the highest interaction on Facebook.
https://www.quintly.com/blog/2015/09/visuals-receive-the-highest-engagement-on-facebook/