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I Am Brand New To All Of This -  Where Do I Start? ,[object Object],[object Object],[object Object],[object Object]
Hubs - The Easy Ones To Snoop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Press ,[object Object],http: //trendwatching .com/  is a great resource for learning about trend watching.
Search For Review Sites ,[object Object],The way you search makes a difference! You now know where your site can get its products reviewed, and what is being said.
Forums ,[object Object],What are people talking about? What can you learn?  Can you find any opportunities?
Local ,[object Object]
Directories ,[object Object],This is a great way of finding the more “trusted” directories that your competition is listed with.  Also by looking at their listing, you can see their anchor text and how they vary it, and use it!
Articles Submission Websites ,[object Object],You can then go to each article site and do a search for the URL, and see what they are posting, what keywords they are going after (by anchor text) and how many articles, links etc. they have.
Anchor Text & The Allinanchor: Search Operator  ,[object Object]
Search Operator You now know which sites are doing the best job with their anchor text (and what keywords they are going after) so its time to see where they get all their links from!
Now that you know the sites that are on top by using “allinanchor:”, you can do a search with those sites and the keywords that you are targeting to get a better idea of places to find links, and why the competition ranks.
ALSO: You can now start to compare the top sites, and gain valuable information (including top keywords) from sites like Compete.com
You can take the top sites and compare the data side by side.
If you use tools that are available to you (and FREE), like the SEO For Firefox Tool (by Aaron Wall of SEOBook), You can get very exciting site comparison data.
Site Comparison Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unique Domains Linking In ,[object Object]
Strong Content ,[object Object]
The easiest option is to use the SEO For Firefox tool to gather this data by doing a site: search in Google.  This will tell you what pages/content are doing the best.  Its obvious what you would then do with that kind of data! Data for: Digg, Delicious, SU, Twitter and more!  Great for researching STRONG content!
Yahoo Site Explorer ,[object Object],You can then use this data to give you ideas of creating even better content!
Social Media For Firefox ,[object Object],When you have the tool installed, you can browse on any site, or bring up any Google search - show all pages to a site, whatever you want, and it will show you the data! Download the tool here:  www.97thfloor.com/social-media-for-firefox
Google Search Operators ,[object Object],The source of these Search Operators can be found here:  http://www.googleguide.com/advanced_operators.html  With an explanation of each operator and what it will do for you.  All great and worth the time it takes to research.  Highly recommend!
Matt Siltala Dream Systems Media, Owner http://www.dreamsystemsmedia.com @Matt_Siltala  on Twitter

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Competitive Analysis

  • 1.  
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Search Operator You now know which sites are doing the best job with their anchor text (and what keywords they are going after) so its time to see where they get all their links from!
  • 12. Now that you know the sites that are on top by using “allinanchor:”, you can do a search with those sites and the keywords that you are targeting to get a better idea of places to find links, and why the competition ranks.
  • 13. ALSO: You can now start to compare the top sites, and gain valuable information (including top keywords) from sites like Compete.com
  • 14. You can take the top sites and compare the data side by side.
  • 15. If you use tools that are available to you (and FREE), like the SEO For Firefox Tool (by Aaron Wall of SEOBook), You can get very exciting site comparison data.
  • 16.
  • 17.
  • 18.
  • 19. The easiest option is to use the SEO For Firefox tool to gather this data by doing a site: search in Google. This will tell you what pages/content are doing the best. Its obvious what you would then do with that kind of data! Data for: Digg, Delicious, SU, Twitter and more! Great for researching STRONG content!
  • 20.
  • 21.
  • 22.
  • 23. Matt Siltala Dream Systems Media, Owner http://www.dreamsystemsmedia.com @Matt_Siltala on Twitter