How Images on Pinterest Can Spark Emotion and Drive Sales
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This document discusses how images on Pinterest can spark emotion and drive sales. It provides case studies of companies like Rod Works and PinnableBusiness that saw success through Pinterest. Tools for monitoring Pinterest analytics, competitors, influencers and trends are presented. Best practices are outlined like focusing on useful DIY/how-to content and the "55 rule" for optimal pinning times. The importance of audience research, engagement and participation on Pinterest is emphasized.
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How Images on Pinterest Can Spark Emotion and Drive Sales
- 1. Everything Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala
- 2. Sparks Emotion @Matt_Siltala
- 3. Because Images Spark Emotion @Matt_Siltala
- 4. For Example @Matt_Siltala
- 6. Who Is Doing It Right? @Matt_Siltala
- 10. @Matt_Siltala
- 11. The first commerce platform for Pinterest @Matt_Siltala
- 12. Not Just For Women @Matt_Siltala
- 13. @Matt_Siltala
- 14. @Matt_Siltala
- 15. @Matt_Siltala
- 16. - Why? @Matt_Siltala
- 17. @Matt_Siltala
- 18. @Matt_Siltala
- 19. - A Few Case Studies @Matt_Siltala
- 20. Case Study 1: Rod Works •Pinterest single-handedly forced Rod Works into launching a web store. •Kudos to my good friend Janet Thaeler of Pinnablebusiness.com for sharing this story with me. @Matt_Siltala
- 21. Case Study 1: Rod Works •Rod Works is a Utah-based company with stores in Utah, Arizona, and Nevada. •They sell “cute stuff”...ie. home decor. •Until earlier this year, they did not sell online or use social media in any focused manner. @Matt_Siltala
- 22. Case Study 1: Rod Works •Enter a blogger named Lindsay who wrote a blog post on October 31, 2011 showcasing a rod from Rod Works. @Matt_Siltala
- 23. Case Study 1: Rod Works • The picture was pinned to Pinterest and then re-pinned over and over. Someone mentioned that the rod could be purchased at Rod Works. See http://pinterest.com/search/?q=picture+rod • The problem was that Rod Works did not have an online store...yet @Matt_Siltala
- 24. Case Study 1: Rod Works •Rod Works was literally bombarded by Pinterest users into opening their online store in February 2012. “We got emails daily for months from Pinterest users, so we eventually opened up our online store in February. We quickly sold hundreds of the frame rods and now sell many other unique items daily.” ~Rod Works @Matt_Siltala
- 25. Case Study 2: PinnableBusiness.com – Find a need •Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority. •Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins. •Results - Wait a slide ;)... @Matt_Siltala
- 26. Case Study 2: PinnableBusiness.com •We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize-images-pinte •We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own. •Mashable seemed to be a perfect fit, so we pitched the idea and the graphic exploded. @Matt_Siltala
- 27. Case Study 2: PinnableBusiness.com @Matt_Siltala
- 28. @Matt_Siltala
- 29. Case Study 3: BuildDirect.com •StumbleUpon traffic results average “time on site” of just about 10 seconds. •Pinterest traffic results in an average time on page of just about 10 minutes, with an average page visit of about 5 pages! •Thanks to BuildDirect for the stats @Matt_Siltala
- 30. Wise Advice •My dad use to say, “Son, my job is to make sure you’re useful.” And this is how I look at graphics designed for Pinterest. They have to be useful. The audience loves instruction, DIY, How To’s, etc. @Matt_Siltala
- 31. @Matt_Siltala
- 32. @Matt_Siltala
- 33. @Matt_Siltala
- 34. @Matt_Siltala
- 35. @Matt_Siltala
- 36. @Matt_Siltala
- 37. @Matt_Siltala
- 38. Where to mine for DIY/How To ideas Etc. etc. etc @Matt_Siltala
- 39. @Matt_Siltala
- 40. Use to gain competitive advantage •Use Tools to spy on all the hubs. • Content • Products • Influencers • Trends @Matt_Siltala
- 41. Hot off the Press! @Matt_Siltala
- 42. My Favorite - Lets Start With The Best @Matt_Siltala
- 43. Real Time “Alerts” @Matt_Siltala
- 44. What is your competition doing? @Matt_Siltala
- 45. @Matt_Siltala
- 46. @Matt_Siltala
- 47. @Matt_Siltala
- 48. Real Time Spying • What’s Hot Right Now! • What’s getting the most comments? • Who is pinning? (Find Influencers) • Prices/Specials/Offers/Contests? • Ideas? • Content Ideas @Matt_Siltala
- 49. Finding Influencers Tools for finding out how powerful a Pinterest user is: • PinReach • PinPuff @Matt_Siltala
- 50. @Matt_Siltala
- 51. @Matt_Siltala
- 52. Analytics Fully integrated analytics platform for Pinterest • Pinerly http://pinerly.com/pinalytics @Matt_Siltala
- 53. @Matt_Siltala
- 54. Competitive Intel & Research Do Better. Do More. • Repinly • Find Influencers • See Trends @Matt_Siltala
- 55. @Matt_Siltala
- 56. @Matt_Siltala
- 57. @Matt_Siltala
- 58. @Matt_Siltala
- 59. @Matt_Siltala
- 60. Other Free Facts and Tricks http://pinterest.com/source/YOURWEBSITE.com If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :) @Matt_Siltala
- 61. @Matt_Siltala
- 62. @Matt_Siltala
- 63. @Matt_Siltala
- 64. Use This Tool: •What Images Get Most Comments • Who Is Your True Audience • Board Names • Who to contact @Matt_Siltala
- 65. What is the best time to Pin? Think “55 Rule”: @Matt_Siltala
- 66. Tips for Success •Know Your Audience Is your audience Male or Female? •Establish Good Pinning Habits Are you re-pinning? •Are you contributing Are you commenting? •Research Monitor all activity and boards (and find influencers) •Participate Don’t be the creepy neighbor - get known. @Matt_Siltala
- 67. Bonus Case Study: Content idea gained that helped make the sale @Matt_Siltala
- 68. @Matt_Siltala
- 69. @Matt_Siltala
- 70. Results: (so far from this campaign) $10,400 in sales • Toppers • Mattress Covers • 15.6 min avg. visitor • 4 page views average/ visit @Matt_Siltala
- 71. TAKEAWAYS • Drive More Traffic • Make More Sales • Research Competition • Stay One Step Ahead @Matt_Siltala
- 72. Thank You! Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala
Notes de l'éditeur
- Considering you cover all aspects of social media, I thought you might be interested in hearing about Ubokia, the first commerce platform for Pinterest. The tool allows Pinterest users the capability to actually purchase items they find on Pinterest (without leaving the site), that are not posted by a vendor, and let sellers compete for their business. Consider this: you're looking for jewelry for your GF. You have no idea what she likes/wears other than that it's silver, shiny, square-ish and green. But, you know she has a Pinterset account. So you stalk her Pinboards and see what she's been eyeing. You select an item on her board, use your Ubokia "Want-It" button to post it on your account, and you have the entire Ubokia community helping you find the item or LIKE times, and negotiate with you to do business on your terms. It's taking Pinterest from "that weird photo thing your girlfriend is obsessed with" to "that awesome wish list that helps you buy the best anniversary present EVER."