Contenu connexe Similaire à PPC Split Test (20) Plus de Matt Siltala (20) PPC Split Test 1. PPC SPLITPPC SPLIT
TEST LABTEST LAB
THETHE
The right way to write PPC ads is to test. Get some
inspiration by mixing and matching ad elements below to
concoct the winning formula for your PPC ads!
USE DYNAMIC KEYWORD
INSERTION
TRY IRREGULAR
PUNCTUATION
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USE LITTLE SPACE
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USE SUBDOMAIN (KEEP
DEST. URL THE SAME)
ADD A SUBFOLDER TO THE
END DISPLAY URL
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PPC Desire That Is.
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USE QUOTATION
MARKS
ASK A
QUESTION?
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ADD A SHORT
TESTIMONIAL
USE SOCIAL
PROOF
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TO ACTION
USE PRICING
IN THE AD
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(% or $ OFF)
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USE COPYRIGHT OR
TRADEMARK SYMBOLS
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USING YOU
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The Yeti Has Some Serious Skills
(Recommended)
Depending on the size of the adgroup,
always test 2-4 ads against each
other.
Try to use a period at the end of
description line 1. This will give you an
extended headline in positions 1-3.
Use either of the ad rotation settings
“rotate evenly” or “rotate indfinitely” to
best split test your ads.
Using parameters in BingAds will give
you greater control over your ads.
The biggest factor in quality score is
CTR, so test away!
Use statistical significance when
determining if an ad has enough data
to be the winner.
If you use keywords in your ad they
will be bolded.
Adwords Editor makes creating building
and managing ads in bulk easy.
TESTING NOTES
Scary Good Internet Marketing