This is my presentation on "Tools for Competitive Intelligence" at Pubcon 2010 ... the panel included Andy Beal, Michael Streko & Michael Gray.

1. Hubs - Find and Identify the “easy ones”. Places to
find content ideas, links, sites that will help with
keyword research and sites linking to more than
one competitor.
Tools - Tools, tools & more tools - lets spotlight a
few of the tools that I fee can help the most.
Strong Content - Find and identify the strongest
pages of competitors.
Social Media - Where and What are your competitors
doing with social media
Search Operators - Find and Identify everything
there is to know about how the competition ranks
for the words they do.
Monitor - Monitor, track & keep a close eye on your
competition.
@Matt_Siltala

2. @Matt_Siltala

3. @Matt_Siltala

4. @Matt_Siltala

5. @Matt_Siltala
•Amazing Reporting Tools

6. @Matt_Siltala

7. @Matt_Siltala
Google

8. Traffic
Links
Ranking
Sharing
Technical SEO (pages setup to rank?)
@Matt_Siltala
*http://www.wolf-howl.com/seo/content-audit-website/

9. •Social Media For Firefox
•Knowem
•Who’s Talkin
•Twitter Search/Lists
•Image Search
•SEO For Firefox
•wiki.kenburbary.com
@Matt_Siltala

10. EXAMPLE: SEO FOR FIREFOX TOOL
Data for: Digg, Delicious, SU, Twitter and more!
Great for researching STRONG content!
@Matt_Siltala

11. @Matt_Siltala

12. The source of these Search Operators can be found here:
http://www.googleguide.com/advanced_operators.html With an explanation
of each operator and what it will do for you. All great and worth the time it
takes to research. Highly recommend!
@Matt_Siltala

13. •Trackur (Andy Paid Me)
•Google Alerts
•TweetBeep
•UseQwitter
•TrackEngine
•FollowThatPage
•BuzzStream
•Set RSS In Google News
@Matt_Siltala

14. Matt Siltala
Dream Systems Media, Owner
http://www.dreamsystemsmedia.com
@Matt_Siltala on Twitter