Visual Guide To Content Marketing & Content Repurposing

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This is the Visual Guide to Content Marketing and Repurposing Presentation given at the Arizona Internet Marketing Association event (AZIMA) Where I share all about the visual side of content marketing and social media and repurposing and all kinds of fun stuff and visuals.

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Visual Guide To Content Marketing & Content Repurposing

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Here's how to clean up your content strategy in 12 brutal yet sensible steps - inspired by #atomicdesign Summary? The key to untie the content strategic knot and/or declutter your content strategy is to be found in its most fundamental component: your answers to the top of your (future) customer’s FAQ list. An ‘atomic’ content strategy will answer FAQ #1 first, proceed to answer one question at a time, tag each answer systematically with their why, who, how, when, whereto and where… and scrum from there...

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What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems? In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins. By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site. You’ll learn about: ● What content strategy is (and isn’t!) ● Why “content” means more than just words ● The 8 core components of content strategy ● The 5 key impacts of a strong content strategy You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

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