1. How does the card appeal to its audience?
I would not know which target audience these recipe cards are for
What is the best aspect of the fonts used?
I like the fonts and how they flow nicely across all recipe cards. They are clear to read
with good use of colours.
What areas of font use could be improved?
A font which would appeal more to a student life would work well with these recipe
cards
Is the copy clear and easy to read?
The copy has a very clear text and I can read it very well.
Are there any errors?
The sizes of the pages vary. I would not know where the fold line is which indicates the
front and back of the cards.
What is the best aspect of the images used?
Some of the images used look very appatazing with a good use of colours.
What areas of the images could be improved?
The images could have been taken by the creator rather than being sourced.
What is the best aspect of the layout used?
It is creative and spontaneous which fits well with the target audience.

2. What areas of the layout could be improved?
The page set up could be improved so that I know exactly where and what is going on in
the recipe card.
Do the cards work as a set?
The cards all tie In together nicely due to the fonts tying in well and the set-up is all the
same across all of the cards.
What changes could be made to improve the cards?
There could be a lot more creative skills used in the recipe cards.
Do you feel it meets the brief? If so why/why not?
I feel that these cards do meet the brief due to the vegetarian society logo shown on all
cards.
Do the cards make the recipe appealing?
Some of the recipe cards look very nice and appealing and I would like to have some.
Do the cards look professional? If so why/why not?
The cards have some aspects which do make them look professional but the quality of
the images let the recipe cards down.
Do you feel this work is better or worse than your own and why?
I think that the fonts used and the recipes themselves are a lot better than my work.