Mood Board For Media

1. This would be the primary audience for most
horror films. These people love horror films and
love to be scarred. They like any horror genre
like slasher, zombies and also lot and lot of gore.
These people would fall in the age range of 15-
25 due to the fact that most young people
watch horrors in the cinemas but people over
this age like 35+ wouldn't’t see these in the
cinemas they would be in a theater. The gender
of these types of films would be male and
female but in films like The Descent would be
male due to the fact that it a all female cast. The
social grade would be a E due to the fact that
they would be unemployed because they are
studying.
Primary

2. These people would be strong independent women. These
people would watch films like The Descent because of the
all female cast. These people are geeks of films and like
horrors because they can scream and be over dramatic.
They also like to watch DVD and other media to watch
horrors. They range from the age of 15-25 and be in the
social grouping of a grade of E due to the fact that they are
unemployed because they are studying and are living with
parents, unless they are 20+.
Secondary

3. These movie fans
would be fans who like
extreme sports and
putting themselves at
risk. Their age would
range from 18-25 due
to the fact that I don’t
feel a 35+ would do
extreme sports they
might like to watch it
but they would
physically do the
sport. Extreme sport
movie fans would fall
into he category of C1
and C2 because I feel
people that do
extreme sport do this
for either a job or
business, also these
sports are quite
expensive so you
would need a job as
well.
Additional
The gender of this would be male and female due to the fact that
both genders do extreme sports.