Craftsy has experienced dramatic growth, and achieved great success by leveraging PaaS offerings, managing costs, and reducing operational overhead as part of our DevOps practice.

1. A Celebration of
Everything Entrepreneurial in Denver
September 28 – October 2, 2015
#DENStartupWeek

2. The Promise of NoOps
Matthew Boeckman
VP - Infrastrtucture
@matthewboeckman

3. #30 on Forbes' 2015 list of Most Promising Companies
9MM registered users
350 course enrollments/hour

4. GGrowth
It’s the best problem to have.
It’s still a problem.

5. I hate NoOps

6. No, Ops!
Not Ops

7. 20 years ago, everything was physical
Couple applications per host at best
You were managing:
racks
power
cooling
screws and captive nuts
server lifts
cable ladders
ethernet cables
rack ears
switches
network addressing
routers
firewalls
server hardware (drives, etc)
operating system
GNU suite (take that Stallman!)
application engines
code

8. 15 years ago, we virtualized everything
Massive density - dozens of hosts per machine
You were still managing:
racks
power
cooling
screws and captive nuts
server lifts
cable ladders
ethernet cables
rack ears
switches
network addressing
routers
firewalls
server hardware (drives, etc)
Operating System
GNU suite (take that Stallman!)
application engines
code
But now also:
Hypervisors!

9. 9 years ago, There Was A Cloud
Holy crap
Now you’re managing
racks
power
cooling
screws and captive nuts
server lifts
cable ladders
ethernet cables
rack ears
switches
network addressing
routers
firewalls
server hardware (drives, etc)
Operating System
GNU suite (take that Stallman!)
application engines
code
But now also:
Hypervisors!
Cloud Management Interface
Puppet/Chef/Ansible

10. *as a Service

11. Time
Differentiation
Execution

13. Time is the coin of your life. It is
the only coin you have, and only
you can determine how it will be
spent.
Be careful lest you let other
people spend it for you.

14. Me Time
Hygiene
Commute
Eating
Socializing
Sleeping
Exercising
Personal Downtime

15. Bidness Time
Meetings
Developing Features
Sales & Marketing
Analysis
Project Planning
Budgets
Bugfixes

16. Ops Time
Documentation
Upgrades
Security
Capacity Planning
Backup & DR
Resilience
Emergency Response

17. Differentiated Product

18. Differentiated Product
Price?
Speed?
First to
Market?
Selection?
Performance?
Features?
Shipping?
Customer
Service?
Durability?

20. Ops is the execution of the plans
and commitments
made by the business

21. Ops Time
Documentation
Upgrades
Security
Capacity Planning
Backup & DR
Resilience
Emergency Response

22. MongoDB
CentOS
Angular
Intel Xeon
Azure
Nginx
Juniper
Varnish
ActiveMQ
Chef
Akamai
Android
Git
CouchDB
Hadoop
VMWare
BIND

23. Queueing
5.9MM Requests - $5.96 June 2012
116.7MM Requests - $58.34 July 2015
Time spent, 3 years - 0

24. Kafka/Zookeeper
Free! (ec2 costs >
Kinesis costs)
Reliable! (22 separate
cluster failures in Y1)
Resilient! (+300 days
with > 200 message
failures)

25. 750 TB (and growing)
LTO Storage: ugh
S3/Glacier: super duper great

26. 1995?
2015!

27. All the art of living lies
in a fine mingling of
letting go
and holding on.
-Henry Havelock Ellis