Schema.org and Semantic Tech - SMX West 2013

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Matthew Brown

My slides from the Schema 201 session at SMX West 2013.

Technologie

Matthew Brown
Head of Special Projects
SEOmoz (in Portland!)

Twitter: @MatthewJBrown

Slideshare:
MatthewBrownPDX

http://www.portlandground.com/archives/2003/05/steel_bridge_an.php

What types of rich snippets does Google
support? Bookmark This!

How do to each one? SEOGadget has you
covered - Bookmark This!

How do I troubleshoot rich snippets? Bookmark
This!

“If your site has very few pages, or very few
pages with marked-up structured data, it may
not be picked up by the rich snippets system.”

There are non-obvious things you may need to
troubleshoot

All else fails? Try Google’s mystery form:
Bookmark This!

But! Not as reliable as markup code, and only
Google can see it

Breadcrumbs,
and…um..more
breadcrumbs

What do Bing SERP snippets look like?

Inventory status,
Review stars,
authorship
snippet,
breadcrumbs,
prices, shares

Google search for the same query

At least there’s this? (Come on now, Bing)

Facebook: Graph Search and Open Graph

@MatthewJBrown #SMX #23C

When does Graph Search roll in Open Graph?

FB Open Graph API search: Bookmark This!

http://developers.facebook.com/docs/opengraphprotocol/

Remember Open Graph Actions?

New OG Action Opportunities - More info!

Use OG markup to optimize from start to finish

Everything just got bigger on FB - More Info!

There are many languages and vocabularies for
structured data

To get started, focus on Schema.org and Open
Graph

The Good Relations blog for ecommerce markup:
Bookmark This!

Want to check semantic markup stats?
Bookmark This!

Events (Competition: Medium, but KG potential)

Music (Hard, but can get KG query clicks)

Application Search (competition level: MED)

Only 1,620 domains using Schema for hotels!
655 for restaurants, 435 for auto dealers

Come on over to the Knowledge Graph session!

Schema.org and Semantic Tech - SMX West 2013

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Schema.org and Semantic Tech - SMX West 2013

2. Matthew Brown Head of Special Projects SEOmoz (in Portland!) Twitter: @MatthewJBrown Slideshare: MatthewBrownPDX http://www.portlandground.com/archives/2003/05/steel_bridge_an.php

4. What types of rich snippets does Google support? Bookmark This!

5. How do to each one? SEOGadget has you covered - Bookmark This!

6. How do I troubleshoot rich snippets? Bookmark This!

7. “If your site has very few pages, or very few pages with marked-up structured data, it may not be picked up by the rich snippets system.” There are non-obvious things you may need to troubleshoot

8. All else fails? Try Google’s mystery form: Bookmark This!

9. Data Highlighter: What does it do?

10. But! Not as reliable as markup code, and only Google can see it

11. Breadcrumbs, and…um..more breadcrumbs What do Bing SERP snippets look like?

12. Inventory status, Review stars, authorship snippet, breadcrumbs, prices, shares Google search for the same query

13. At least there’s this? (Come on now, Bing)

14. Facebook: Graph Search and Open Graph @MatthewJBrown #SMX #23C

15. When does Graph Search roll in Open Graph?

16. FB Open Graph API search: Bookmark This!

17. http://developers.facebook.com/docs/opengraphprotocol/ Remember Open Graph Actions?

18. New OG Action Opportunities - More info!

19. Use OG markup to optimize from start to finish