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We are a multichannel, data-driven, direct marketing services
company. Illuminated Marketing is our unique method of
combining data, design and delivery. It's where science and
imagination collide, resulting in the solution. The product is a one-
stop, full-service answer to your marketing needs.
We Are…
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End to end capabilities for
customer-focused marketers
Strategy
Creative
Data
Sourcing
DB MGT
Campaign
Analytics
Delivery
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• Over 175 million members in 200 countries.
• A new member joins approximately every
second.
• On average, Americans spend 2.7 hours
socializing on their mobile devices.
• That’s over twice the amount of time they spend
eating and 1/3 of the amount of time they spend
sleeping!
Source: Mobile Marketing Statistics 2013; Danyl Bosomworth
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CUSTOMERS
At the end of the day the goal is leverage Linked In and the other
social channels to acquire more customers and retain the ones
you have because you will be seen as a thought leader
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At the end of the day it is all
about engagement, not this
kind but this kind.
A major source of visitors to our web
site is LinkedIn
Your client facing team members,
sales AM’s, executive leadership all
should have a social presence and
position your company as thought
leaders. This engages our prospects
and customers and sets us apart from
the pack.
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Your Brand
In 1997, Fast Company author
Tom Peters wrote about the
importance of your personal
brand. Today it is imperative
that you take control of your
brand and put the best foot
forward.
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Your Brand
• It starts with photo.
• Don’t use photos from you at
the bar and your friends are
cropped out.
• High quality cameras are
everywhere. Take a pic, edit it
and post it.
• Put keywords that sell who you
are and position you at the
thought leader you are in your
respective industry.
• Remember you only have one
first impression.
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Team Effort
• Social selling extends beyond
you.
• Your company needs to have a
strong presence and any client
facing team member should too.
• Senior leadership, sales, service
and marketing should be active
writing and sharing content
across different verticals
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Proper Introduction
So this is the standard LinkedIn Intro box.
Do not ever use it!
• Pause, think about why you want
to connect and your reason for
reaching.
• Give them a reason to network
with you.
• Show the value you will deliver in
having you as a
connection, whether Content, a
service, product etc.
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Leverage Your Network
Linked in starts at the 2nd degree!
• Leverage your network
• Ask for introductions.
• LinkedIn makes it very
easy with an
“introductions” feature.
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Groups
Groups are an excellent way to
prospect in verticals you are
trying to penetrate.
• Start and monitor
conversations
• Sharing your insights in group
discussions
• Make new connections
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Recommendations & Endorsements
Recommendations are key to
profile visibility as they show
instant credibility!
• Request recommendations
from current and former
colleagues
• Recommend a business
associate, they might
reciprocate
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Recommendations & Endorsements
Endorsements, which were
introduced last fall are “lazy
man’s” version of a
recommendation
• Have some impact on your
social presence
• Help keep you top of mind.
• Just make sure you
reciprocate. I scratch your
back you scratch mine!
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New Tagging Feature
Tagging has several effective uses
• Mention individuals and companies of relevance in your post to encourage
continued dialogue.
• Enhance your content strategy by tagging companies, colleagues or thought
leaders that may have contributed to your post.
• Also has great impact on event marketing or speaking engagements
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Sharing
Sharing is a great way to “share”
thought leadership with your
network and groups.
It allows you the opportunity to stay
in front of your network and
become a “leader”.
So why are we hear? To dive into how Linked In can help you grow your business. Linked in has been around for years but Social Selling is just starting to take off. So if you not convinced that you need to be caring about social selling here are a few facts you should consider.
At the end of the day the goal is leverage Linked In and the other social channels to acquire more customers and retain the ones you have because you will be seen as a thought leader
At the end of the day it is all about engagement, not this kind but this kind. At sourcelink the major source of visitors to our web site is linked in. That is due in part to our marketing department but also all of our client facing team members, sales AM’s, executive leadership all have a social presence and position us as thought leaders. This engages our prospects and customers and sets us apart from the pack.
Today going to offer TOP 10 things you need to be doing on Linked In.
In 1997 fast company Tom Peters wrote about the importance of your personal brand. Today it is imperative that you take control of your brand and put the best foot forward. It starts with photo. Don’t use photos like this or one you were at the bar and your fiends are cropped out. High quality cameras are everywhere. Take a pic, edit it and post it. Also put keywords that sell who you are and position you at the thought leader you are in your respective industry. Remember you only have one first impression.
In 1997 fast company Tom Peters wrote about the importance of your personal brand. Today it is imperative that you take control of your brand and put the best foot forward. It starts with photo. Don’t use photos like this or one you were at the bar and your fiends are cropped out. High quality cameras are everywhere. Take a pic, edit it and post it. Also put keywords that sell who you are and position you at the thought leader you are in your respective industry. Remember you only have one first impression.
Social selling extends beyond you. Your company needs to have a strong presence and any client facing team member should too. At SourceLink all of our senior leadership, sales, service and marketing have active social networks writing and sharing content across the different verticals we work in and the industry in general.
So this is the standard Linked In Into box. Do not ever use it! With technology we have all gotten lazy. Pause, think about why you want to connect and your reason for reaching. Give them a reason to network with you. Show the value you will deliver in having you as a connection. Content, service, product etc.
Linked in starts at the 2nd degree. Leverage your network, ask for introductions. In fact LinkedIn makes it very easy with an “introductions” Feature.
These techniques to not reside solely on Linked in. Explore and expand your social networking to other platforms too!
LI groups are an excellent way to need to prospects in verticals you are trying to penetrate. Starting conversations, sharing your insights, and making new connections.
Recommendations are key to profile visibility as they show instant credibility! Endorsements, which were introduced last fall are “lazy mans” version of a recommendation but also have some impact on your social presence and help keep you top of mind. Just make sure you reciprocate. I scratch your back you scratch mine!
Recommendations are key to profile visibility as they show instant credibility! Endorsements, which were introduced last fall are “lazy mans” version of a recommendation but also have some impact on your social presence and help keep you top of mind. Just make sure you reciprocate. I scratch your back you scratch mine!
Over the past few weeks LI has rolled out a few new updates. One of them is tagging!Tagging has several effective uses – including individuals and companies of relevance in your post to encourage continued dialogue. Also enhance your content strategy by tagging companies, colleagues or thought leaders that may have contributed to your post. This is also has great impact on event marketing or speaking engagements you may have.
Sharing is a great way to “share” thought leadership with your network and groups. It allows you the opportunity to stay in front of your network and become a “leader”.