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A2 Media Evaluation Matthew O’Neill
Our Group’s Song choice is: “ Dog Days are Over” By  Florence + the Machine
Andrew Goodwin once stated: “Video conventions will differ according to the genre of music, but there are three  key conventions  to consider: Narrative :   the video tells a story Performance : the video is dominated by live ore band performance Concept : there is a theme or concept behind the video”
In what ways does your media product use, develop or challenge forms and conventions of real media products? 1
[object Object],From our first discussion group we had ideas in which we wanted to take forward for our actual video. We had a number of songs that we might use but we finally decided on “Dog Days are Over” because we knew that we would be able to be creative with the track. Some ideas that we would be able to take forward. The Plot Our idea was to have three clowns sat in a barn applying  make-up. The circus Ring Master then enters and takes the clowns to a performing area. The clowns refuse and run away, “Run fast “ (Lyric) but the Ring Master chases after the clowns and holds  on tight and takes them back to the performing area.  The clowns then run away again and come to a clearing in the middle of a wood that leads to a clearing where the clowns proceed to run away.  The Ringmaster is always watching , giving a magical feel to the video. The video then dramatically changes and the  clowns go back in time, which symbolised by  a change in make-up and the video going in reverse.
Performance ,[object Object]
Our Concept ,[object Object]
Mise en Scene ,[object Object],Mirror (Which also featured in the forest sequence, used for make-up and reflection close-ups) Bunting Red and White tape (Used to help portray the circus theme)
Editing In this section we superimposed Lauren singing in to the forest sequence. We did this  by changing the opacity of the clips and placing them along side each other so the ran at the same time. I feel that this sequence worked well and made the clip appear more supernatural. The clip is also more interesting to watch and made good transition from one part of the forest to the next.
Sound + elements of editing ,[object Object],To listen to the clip click here It was a this point in the video that that the sound clip featured http ://www.goldwave.com/
The Advert After researching music magazines and album advertisements it becomes  clear of what is needed to make the advert a success. Images are needed to draw in the audience attention, also, if the they see the band that they like on a advertisement chances are they are going to read it. However, our advert challenges the typical conventions of placing the artist on the front cover. In stead we have used a unknown actors placed in a situation that can relate to Florence's lyrics and music style. We also included release dates and used a continuous font like Florence+ the Machine had on her album advert.
Florence + the Machine  A2 Media Group  Name of artist Album Cover Additional information
The Digipack ,[object Object]
Florence’s Costumes Our Costumes
[object Object],2
[object Object],Traditional Ring Master Costume A  small selection of famous  Jokers Initial Theme
[object Object],Continuity
 
As this album is a re-release we had to include new information to the old one including new songs “You Got the Dirty Love (featuring  Dizzee Rascal)… “ Heavy in Your” from the twilight saga Eclipse… and “Dog Days Are Over” which features the new video which we have created.
[object Object],[object Object]
Want have you learnt from your audience feedback?  3
Audience Research Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Matts a2 media evaluation slides 1-22

  • 1. A2 Media Evaluation Matthew O’Neill
  • 2. Our Group’s Song choice is: “ Dog Days are Over” By Florence + the Machine
  • 3. Andrew Goodwin once stated: “Video conventions will differ according to the genre of music, but there are three key conventions to consider: Narrative : the video tells a story Performance : the video is dominated by live ore band performance Concept : there is a theme or concept behind the video”
  • 4. In what ways does your media product use, develop or challenge forms and conventions of real media products? 1
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Editing In this section we superimposed Lauren singing in to the forest sequence. We did this by changing the opacity of the clips and placing them along side each other so the ran at the same time. I feel that this sequence worked well and made the clip appear more supernatural. The clip is also more interesting to watch and made good transition from one part of the forest to the next.
  • 10.
  • 11. The Advert After researching music magazines and album advertisements it becomes clear of what is needed to make the advert a success. Images are needed to draw in the audience attention, also, if the they see the band that they like on a advertisement chances are they are going to read it. However, our advert challenges the typical conventions of placing the artist on the front cover. In stead we have used a unknown actors placed in a situation that can relate to Florence's lyrics and music style. We also included release dates and used a continuous font like Florence+ the Machine had on her album advert.
  • 12. Florence + the Machine A2 Media Group Name of artist Album Cover Additional information
  • 13.
  • 15.
  • 16.
  • 17.
  • 18.  
  • 19. As this album is a re-release we had to include new information to the old one including new songs “You Got the Dirty Love (featuring Dizzee Rascal)… “ Heavy in Your” from the twilight saga Eclipse… and “Dog Days Are Over” which features the new video which we have created.
  • 20.
  • 21. Want have you learnt from your audience feedback? 3
  • 22.