2. Our Group’s Song choice is: “ Dog Days are Over” By Florence + the Machine
3. Andrew Goodwin once stated: “Video conventions will differ according to the genre of music, but there are three key conventions to consider: Narrative : the video tells a story Performance : the video is dominated by live ore band performance Concept : there is a theme or concept behind the video”
4. In what ways does your media product use, develop or challenge forms and conventions of real media products? 1
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9. Editing In this section we superimposed Lauren singing in to the forest sequence. We did this by changing the opacity of the clips and placing them along side each other so the ran at the same time. I feel that this sequence worked well and made the clip appear more supernatural. The clip is also more interesting to watch and made good transition from one part of the forest to the next.
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11. The Advert After researching music magazines and album advertisements it becomes clear of what is needed to make the advert a success. Images are needed to draw in the audience attention, also, if the they see the band that they like on a advertisement chances are they are going to read it. However, our advert challenges the typical conventions of placing the artist on the front cover. In stead we have used a unknown actors placed in a situation that can relate to Florence's lyrics and music style. We also included release dates and used a continuous font like Florence+ the Machine had on her album advert.
12. Florence + the Machine A2 Media Group Name of artist Album Cover Additional information
19. As this album is a re-release we had to include new information to the old one including new songs “You Got the Dirty Love (featuring Dizzee Rascal)… “ Heavy in Your” from the twilight saga Eclipse… and “Dog Days Are Over” which features the new video which we have created.