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Understanding & Running Profitable eCommerce Campaigns

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Matthew Umbro
Matthew Umbro
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Title #HeroConf @Matt_Umbro Understanding & Running Profitable eCommerce Campaigns Matthew Umbro Director of Paid Search at Exclusive Concepts Founder of PPCChat April 28, 2014
Agenda #HeroConf @Matt_Umbro • Methodology of eCommerce PPC • Product • Category • Experimental • Product Listing Ads • Text Ads & Ad Extensions • Remarketing
Methodology #HeroConf @Matt_Umbro
Methodology #HeroConf @Matt_Umbro
Methodology #HeroConf @Matt_Umbro
Methodology #HeroConf @Matt_Umbro
Methodology #HeroConf @Matt_Umbro
Methodology #HeroConf @Matt_Umbro
Methodology #HeroConf @Matt_Umbro
Methodology #HeroConf @Matt_Umbro
Product Listing Ads #HeroConf @Matt_Umbro
Product Listing Ads #HeroConf @Matt_Umbro
Product Listing Ads #HeroConf @Matt_Umbro
Product Listing Ads #HeroConf @Matt_Umbro
Product Listing Ads #HeroConf @Matt_Umbro
Product Listing Ads #HeroConf @Matt_Umbro
Text Ads & Ad Extensions #HeroConf @Matt_Umbro
Text Ads & Ad Extensions #HeroConf @Matt_Umbro My eyes are drawn to the PLAs, not the text ads
Text Ads & Ad Extensions #HeroConf @Matt_Umbro
Text Ads & Ad Extensions #HeroConf @Matt_Umbro
Text Ads & Ad Extensions #HeroConf @Matt_Umbro Sitelinks Seller Ratings Social Consumer Ratings
Text Ads & Ad Extensions #HeroConf @Matt_Umbro
Text Ads & Ad Extensions #HeroConf @Matt_Umbro
Remarketing #HeroConf @Matt_Umbro
Remarketing #HeroConf @Matt_Umbro
Remarketing #HeroConf @Matt_Umbro
Remarketing #HeroConf @Matt_Umbro
Remarketing #HeroConf @Matt_Umbro *Image from www.perfectaudience.com
Remarketing #HeroConf @Matt_Umbro
Remarketing #HeroConf @Matt_Umbro
Remarketing #HeroConf @Matt_Umbro Thank You!

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Understanding & Running Profitable eCommerce Campaigns