How will brands persuade the next two generations of consumers to consider their product? Each previous generation had their channel - bulk mail, telemarketing, spam email, digital. And now they're all commoditized; irrelevant; inefficient. Discover how to reach millennials and Gen Z with engaging, believable, and most of all, authentic content.

1. Why Digital Won’t Work for Gen Z
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2. Baby Boomers
DIRECT MAIL TELEMARKETING
Focused on hard work, individualism and social activism. They
value trust, loyalty and a sense of community.
Will search for product information online, and through calls
and emails
But they place higher faith in face-to-face communication
Discounts and bargain deals will appeal to this demographic

3. Generation X
TELEMARKETING EMAIL MARKETING
Attitudes on political and social issues fit between conservative Baby
Boomers and liberal Millennials.
Sentimental language and images that portray realistic events
that may occur or have occurred in their lives are likely to
resonate
Target them via traditional and digital marketing methods such
as email, online advertising, Facebook and even snail mail (i.e.
retail flyers)
Less venturesome in their usage of social media platforms

4. Millennials
EMAIL MARKETING PAID INFLUENCER
Values leading a good life and finding happiness. They desire
discovery and authentic experiences, not things.
Value recommendations of friends, peers and family first when
contemplating a purchase
Will advocate for brands they love; they like when brands try to
get consumers involved through crowd sourcing, social
activism, videos
Highly connected, always on

5. Gen Z
PAID INFLUENCER UNPAID BRAND ADVOCACY?
Conscientious, hard-working, somewhat anxious and mindful of the future
Digital natives with close relationships with Snapchat, YouTube and
WhatsApp. Messages that are visual and bite-sized will resonate
Gravitates toward brands that are transparent and socially responsible
Will likely choose a product from a company with whom they share
values, over brand popularity
Spends most of their time connecting, communicating and
experiencing life through 5 screens and multiple social networking sites
and apps.