1. Mobile Marketing
Matthew Hoey, Fergal McKenna, Moe
Al Abdulla, Ben McGrath & Raf Jims

2. Near Field Communication
Near Field Communication is a short-range wireless connectivity that
uses a magnetic field induction to enable communication between
devices when they're touched together, or brought within a few
centimeters of each other.
The first thing to know is that NFC is actually not new tech. It's an
evolution of the radio-frequency identification technology, which has
been used for years as the basis for the London Underground's Oyster
card.
The use that is proven to be most popular, and with the most
potential is the idea of contactless payment with phones. In which
NFC will be used to enable the user to simply scan their device to
purchase items from stores, however on top of this will have coupons,
receipts, loyalty points and warranty programs all sent directly to
their mobile.
Companies that are using this idea already are; Barclays in a
contactless debit card system, the Google Nexus S smart phone
developed a way to get information on a place by tapping a phone
against a special Google-branded location card, negating the need to
search manually.

3. Smartphone Statistics
These statistics look at the most common
mobile operator in individual continents and
worldwide. The figures show that Symbian
OS is the most common in; Africa, Asia and
South America whereas IOS is most common
in; Europe, Australia and North America. This
shows potential mobile marketers that if you
wish to reach consumers in Africa then
advertising through IOS is useless and a
waste of time, making these statistics
beneficial.

4. QR Codes
QR or Quick Response Codes where created in Japan
by Toyota in 1994. QR codes where originally
developed by Toyota to track vehicles during the
manufacturing process as components could be
scanned at high speed.
QR codes have quickly been adopted by the
advertising industry due to the mass popularity of
smartphones which have ‘put a barcode in everyone’s
pocket’. Advertisers have capitalised on this in recent
years and barcodes are now usually seen on
packaging, posters, loyalty cards and magazines.
When scanned by a barcode reader application QR
codes will direct you a link using the internet. This is
often used effectively by many businesses who use
QR codes to direct consumers to their website’s or a
special offer. The reason this operation has become so
successful is due to the simplicity QR codes. QR codes
can are now placed on most promotional material
meaning

5. Calvin Klein MyToy.De
Heinz Adidas

6. iAd’s
The company Apple, in 2010
launched an advertising
service in order for Marketers
to advertise their products to
the millions of apple users
around the world.
This was supposed to be a
new, unique way of sending an
advertising message to
audiences.

7. iAds Success?
According to Forbes magazine Apple’s
iAd is seen to have failed, in its brief 2
years of activation.
Reasons for this, is that many users find
it more annoying than informative.
Advertisers have to take big risks before
it came see results. And with that, the
costs of using iAds is still very expensive.
Finally, realistically iAds audience is
limited. It can only reach Ipod or Ipad
users.

8. iAds Examples
BMW X3
advertised
on the
iPhone Nike
advertised
on the
iPhone
BMW
advertised
on the iPad

9. Proximity Marketing
Proximity marketing is the localized usage of advertising content that’s made
possible by the utilization of a wireless distribution network integrated with a
specific place. Potential targets of this medium of marketing who wish to
receive the transmissions for the advertising content are only able to do so by
having the required device and being in that particular place. Devices in the
range of the distribution are more commonly and specifically targeted, via a
traditional and localized broadcast.
The whereabouts of the device are discovered by:
• A cellular phone in a specific spot.
• A Bluetooth or WiFi device being within range of the transmitter.
• A GPS enabled device that’s requesting localized content from the Internet
servers.
• A NFC enabled phone that can read a RFID chip on a product or media and
launch localized content from the Internet servers.

10. 1 – BBC News
I have chosen this app due to its clean outlook
and ease of use. This app keeps its user up to
date with relevant and important news stories.
Unlike other apps of this nature, the user is
not, bombarded with adverts. Another feature
is the apps language settings, which allow the
user to receive news in an array of different
languages.

11. 2 – Tune In Radio
I have chosen this “tunein” app
because it offers a wide variety of
radio stations and podcasts from
all over the world. There is also a
feature on the app, which enables
you to save your favourite stations
and record your chosen shows. I
personally feel this is a must have
app considering it is free of
charge.

12. 3 – Sky Sports News
The final app of my choice is Sky Sports News it
keeps the user updated with all the latest news
stories. The app also keeps me informed on all
future fixtures and individual news on your
club of choice.