SlideShare une entreprise Scribd logo
1  sur  4
Télécharger pour lire hors ligne
Mohan- Writing Sample 1
The purpose of this assignment was to write a memo that gathered competitive intelligence on
the iPad and how it fares against major competitors in the marketplace.
Some of the topics that could be included in the memo were:
1. Sales and success results to date of the iPad.
2. What the iPad offers, its features – what makes it so attractive to customers.
3. Competitive strengths and weaknesses of the iPad.
4. Features and price for any competitors, current or past. Highlight other competitors’
strengths and weaknesses, and how they have fared in the marketplace.
5. How and where is the iPad sold.
6. Price and price history, and predictions for future pricing.
7. Any possible info on the market for iPads -- is there any distinctive part of the population
that is especially attracted to it, e.g college students, young professionals, old people.
Mohan- Writing Sample 1
February 20, 2013
MEMORANDUM
TO: Alan Akerson
FROM: Maureen Mohan
SUBJECT: Analysis of the iPad
Tablet users can do around 80% of their work on a tablet, making them more important and
prevalent than ever before. However, tablets do not need to be replaced every 12-24 months like
cell phones, and tablets purchased now will still be functional in three years. The competition for
what tablet will be in a consumers hands for the next three years is increasing, there are many
tablets from a variety of manufacturers available and it is unclear if a new “standard” tablet will
appear. So far Apple has been dominating the market and as of Q4 2012, they made up 43.6% of
the tablet market selling 23 million tablets (iPad and iPad mini). 91% of tablet web traffic was
generated by iPads and 94% of Fortune 500 companies use iPad in an official capacity. A tablet
marketshare breakdown for the top 5 tablets can be seen in the table below.
Mohan- Writing Sample 1
The table shows that there is a lot of ground to be made up for tablets looking to compete with
Apple and Apple has started to complete with itself with the iPad and the iPad Mini. Reuters
reports that Sharp, the maker of Apple tablet screens, cut back production on the iPad sized
screens in Q4 which suggests that the iPad Mini may have cannibalized the iPad. The iPad Mini
is the most competitive Apple tablet on the market.
The three main tablets in competition with each other are the iPad Mini, the Kindle Fire HD, and
the Nexus 7 (Samsung considers some of its smartphones in the marketshare and is not used for
this analysis). The iPad Mini is lighter and thinner than the other two but with a lower screen
resolution. The Nexus 7 and Kindle Fire HD both have a front-facing camera but are not in HD
and they do not have a rear camera, the iPad Mini has a rear camera and a front camera capable
of HD quality.
The apps available for all three make a big difference to many users, the iPad Mini supports
275,000 apps in the Apple app store while the Nexus 7 has a few thousand tablet apps and the
Kindle Fire HD offers its own app store with basic productivity and game apps; this is probably
Amazon’s biggest weakness. The iPad can be fully integrated with iTunes and other Apple
products, the Kindle Fire is fully integrated with Amazon Prime accounts and the Nexus 7
integrates with Google accounts much like Apple. Apple and Amazon offer the largest content
selection for TV shows, books and music, leaving Nexus behind in that aspect.
In regards to size and price, the iPad has the most features on a 7.9-inch (Mini) or 9.7-inch
screen, but is generally the highest priced of the three at $329.00 -$659.00. The iPad Mini was
introduced in an attempt to compete with the Kindle Fire, which at the time was a 7 inch screen,
but the price tag still placed it above the Fire. Now Amazon offers a Fire HD in a 7-inch screen,
8.9-inch screen and a 8.9-inch screen with 4G LTE priced at $199, $299 and $499 respectively.
The variety of sizes and prices has allowed Amazon to out-option the iPad line in terms of both
price and size selections. The Nexus has a 7-inch priced from $199.00- $299.00 and 10-inch
screen priced from $399.00-$499.00.
Over the past couple years many other companies have tried to compete with the iPad, Kindle
Fire HD and Nexus 7, the most notable of which are the Barnes & Noble Nook HD and the
Windows Surface. The Nook HD has lost ground in the tablet battle because it is competing with
Amazon as a more functional e-reader and a lite tablet, while Amazon is looking to compete with
the iPad as a fully functional tablet. Consumers who are looking for an e-reader with features
will most likely go with a Nook but otherwise will go with a different option.
The Windows Surface is the largest and most expensive at 10.6 inches and $899.00 makes the
surface more competitive with laptops as opposed to any of the tablets available. While
Windows has pushed its functionality as a tablet and that it comes with a handy keyboard, it has
also had to contend with the lack of apps available in the Windows Apps store. Recently
Windows has partnered with BlueStacks App Player to bring the 700,000+ apps available for
Androids to the Windows Surface. This may help the Surface but it will still need to compete
with the size and pricing of other tablets.
Mohan- Writing Sample 1
All of these options are available either online or in big box stores such as Target, Walmart or
Best Buy and in the end, the deciding factor for many people choosing a tablet is their purpose
for purchasing (i.e. entertainment, productivity, something for their kids) and whether they are
Apple product users, Amazon Prime users or Google users. The Fire HD appeals to non-tech
savvy people who are interested in e-reading and video streaming, the Nexus 7 primarily appeals
to the tech-savvy or computer geeks who prefer Google Play apps because they are open-source
and offer more for the hands-on tech geek. The iPad Mini is the best-designed, most portable and
has good camera quality and features with the largest app library and appeals to Apple users and
a broad audience, including professionals and students looking for entertainment and
productivity tools.

Contenu connexe

Tendances

More Than Calling And Texting!
More Than Calling And Texting!More Than Calling And Texting!
More Than Calling And Texting!mundanebeast6391
 
Know about the best computer brands
Know about the best computer brandsKnow about the best computer brands
Know about the best computer brandsbobbimoore
 
Timeline of the iPhone
Timeline of the iPhoneTimeline of the iPhone
Timeline of the iPhoneStinson
 
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyondApp Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyondCogapp
 
Android smartphone performance apps
Android smartphone performance appsAndroid smartphone performance apps
Android smartphone performance appsEsource Parts
 
Engadget's Holiday Gift Guide 2013: Tablets
Engadget's Holiday Gift Guide 2013: TabletsEngadget's Holiday Gift Guide 2013: Tablets
Engadget's Holiday Gift Guide 2013: Tabletshistoricalevide76
 
iPhone 4S - It's a beast.
iPhone 4S - It's a beast.iPhone 4S - It's a beast.
iPhone 4S - It's a beast.Mun Wai Wong
 
Top Rumors About Apple March 21 Big Event
Top Rumors About Apple March 21 Big EventTop Rumors About Apple March 21 Big Event
Top Rumors About Apple March 21 Big EventChromeInfo Technologies
 
IPad and Beyond: The Impact of Tablets and EReaders
IPad and Beyond: The Impact of Tablets and EReadersIPad and Beyond: The Impact of Tablets and EReaders
IPad and Beyond: The Impact of Tablets and EReadersJames Gagliardi
 
Choosing Your First App’s Platform
Choosing Your First App’s PlatformChoosing Your First App’s Platform
Choosing Your First App’s PlatformFreedomApps
 
Technology Related News Group 3
Technology Related News Group 3Technology Related News Group 3
Technology Related News Group 3ubselearning
 
Apple,google,and microsoft meeting 3
Apple,google,and microsoft meeting 3Apple,google,and microsoft meeting 3
Apple,google,and microsoft meeting 3szarinammd
 
Aras PLM and the Google Mobile Explosion
Aras PLM and the Google Mobile ExplosionAras PLM and the Google Mobile Explosion
Aras PLM and the Google Mobile ExplosionAras
 
PLNOG 8: Don Dodge - Platform shift to Mobile
PLNOG 8: Don Dodge - Platform shift to Mobile PLNOG 8: Don Dodge - Platform shift to Mobile
PLNOG 8: Don Dodge - Platform shift to Mobile PROIDEA
 
The marksman november 2011
The marksman november 2011The marksman november 2011
The marksman november 2011marksmansimsr
 
Apple overview India 2017
Apple overview India 2017Apple overview India 2017
Apple overview India 2017Manish Singh
 

Tendances (20)

More Than Calling And Texting!
More Than Calling And Texting!More Than Calling And Texting!
More Than Calling And Texting!
 
Know about the best computer brands
Know about the best computer brandsKnow about the best computer brands
Know about the best computer brands
 
Timeline of the iPhone
Timeline of the iPhoneTimeline of the iPhone
Timeline of the iPhone
 
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyondApp Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
 
Android smartphone performance apps
Android smartphone performance appsAndroid smartphone performance apps
Android smartphone performance apps
 
Engadget's Holiday Gift Guide 2013: Tablets
Engadget's Holiday Gift Guide 2013: TabletsEngadget's Holiday Gift Guide 2013: Tablets
Engadget's Holiday Gift Guide 2013: Tablets
 
iPhone 4S - It's a beast.
iPhone 4S - It's a beast.iPhone 4S - It's a beast.
iPhone 4S - It's a beast.
 
2013 Tech Trends
2013 Tech Trends2013 Tech Trends
2013 Tech Trends
 
Top Rumors About Apple March 21 Big Event
Top Rumors About Apple March 21 Big EventTop Rumors About Apple March 21 Big Event
Top Rumors About Apple March 21 Big Event
 
The iPad
The iPadThe iPad
The iPad
 
Key Insights: State of the Developer Nation Q3 2014
Key Insights: State of the Developer Nation Q3 2014 Key Insights: State of the Developer Nation Q3 2014
Key Insights: State of the Developer Nation Q3 2014
 
IPad and Beyond: The Impact of Tablets and EReaders
IPad and Beyond: The Impact of Tablets and EReadersIPad and Beyond: The Impact of Tablets and EReaders
IPad and Beyond: The Impact of Tablets and EReaders
 
Choosing Your First App’s Platform
Choosing Your First App’s PlatformChoosing Your First App’s Platform
Choosing Your First App’s Platform
 
Technology Related News Group 3
Technology Related News Group 3Technology Related News Group 3
Technology Related News Group 3
 
Apple,google,and microsoft meeting 3
Apple,google,and microsoft meeting 3Apple,google,and microsoft meeting 3
Apple,google,and microsoft meeting 3
 
Aras PLM and the Google Mobile Explosion
Aras PLM and the Google Mobile ExplosionAras PLM and the Google Mobile Explosion
Aras PLM and the Google Mobile Explosion
 
PLNOG 8: Don Dodge - Platform shift to Mobile
PLNOG 8: Don Dodge - Platform shift to Mobile PLNOG 8: Don Dodge - Platform shift to Mobile
PLNOG 8: Don Dodge - Platform shift to Mobile
 
Distimo publication-may-2012
Distimo publication-may-2012Distimo publication-may-2012
Distimo publication-may-2012
 
The marksman november 2011
The marksman november 2011The marksman november 2011
The marksman november 2011
 
Apple overview India 2017
Apple overview India 2017Apple overview India 2017
Apple overview India 2017
 

Similaire à A memo about iPad

iPad case study + iPad report
iPad case study + iPad reportiPad case study + iPad report
iPad case study + iPad reportPasquale Ciriello
 
final examination to present about tablet pc
final examination to present about tablet pcfinal examination to present about tablet pc
final examination to present about tablet pcEghan Jaya
 
Asus sales plan bao khoa
Asus sales plan   bao khoaAsus sales plan   bao khoa
Asus sales plan bao khoaPham Khoa
 
Apple IPad Air Vs. Kindle Fire HDX
Apple IPad Air Vs. Kindle Fire HDXApple IPad Air Vs. Kindle Fire HDX
Apple IPad Air Vs. Kindle Fire HDXChristina Padilla
 
Apple Conjoint Analysis -Spillproof Laptops
Apple Conjoint Analysis -Spillproof LaptopsApple Conjoint Analysis -Spillproof Laptops
Apple Conjoint Analysis -Spillproof LaptopsNicole Baron Dietrich
 
Team 3 tablets presentation
Team 3  tablets presentationTeam 3  tablets presentation
Team 3 tablets presentationsit007
 
Asus sales plan
Asus sales plan  Asus sales plan
Asus sales plan Pham Khoa
 
Apple Strategic Management
Apple Strategic ManagementApple Strategic Management
Apple Strategic ManagementLauren Brown
 
Comparing Apple Vs Samsung
Comparing Apple Vs SamsungComparing Apple Vs Samsung
Comparing Apple Vs SamsungTina Stevenson
 
Article2ApplevsMicrosoft
Article2ApplevsMicrosoftArticle2ApplevsMicrosoft
Article2ApplevsMicrosoftMayur Phadte
 

Similaire à A memo about iPad (20)

Tablet industry
Tablet industryTablet industry
Tablet industry
 
iPad case study + iPad report
iPad case study + iPad reportiPad case study + iPad report
iPad case study + iPad report
 
Marketing And Samsung
Marketing And SamsungMarketing And Samsung
Marketing And Samsung
 
final examination to present about tablet pc
final examination to present about tablet pcfinal examination to present about tablet pc
final examination to present about tablet pc
 
12
1212
12
 
Laptop está muerto
Laptop está muertoLaptop está muerto
Laptop está muerto
 
The tablet economy
The tablet economy The tablet economy
The tablet economy
 
Kelvin
KelvinKelvin
Kelvin
 
Dell Case
Dell CaseDell Case
Dell Case
 
Asus sales plan bao khoa
Asus sales plan   bao khoaAsus sales plan   bao khoa
Asus sales plan bao khoa
 
Apple IPad Air Vs. Kindle Fire HDX
Apple IPad Air Vs. Kindle Fire HDXApple IPad Air Vs. Kindle Fire HDX
Apple IPad Air Vs. Kindle Fire HDX
 
Apple Conjoint Analysis -Spillproof Laptops
Apple Conjoint Analysis -Spillproof LaptopsApple Conjoint Analysis -Spillproof Laptops
Apple Conjoint Analysis -Spillproof Laptops
 
Team 3 tablets presentation
Team 3  tablets presentationTeam 3  tablets presentation
Team 3 tablets presentation
 
Asus sales plan
Asus sales plan  Asus sales plan
Asus sales plan
 
Apple Strategic Management
Apple Strategic ManagementApple Strategic Management
Apple Strategic Management
 
Untitled document (2).pdf
Untitled document (2).pdfUntitled document (2).pdf
Untitled document (2).pdf
 
Untitled document (2).pdf
Untitled document (2).pdfUntitled document (2).pdf
Untitled document (2).pdf
 
Google nexus-7 .ppt
Google nexus-7 .pptGoogle nexus-7 .ppt
Google nexus-7 .ppt
 
Comparing Apple Vs Samsung
Comparing Apple Vs SamsungComparing Apple Vs Samsung
Comparing Apple Vs Samsung
 
Article2ApplevsMicrosoft
Article2ApplevsMicrosoftArticle2ApplevsMicrosoft
Article2ApplevsMicrosoft
 

Dernier

activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 

Dernier (20)

activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 

A memo about iPad

  • 1. Mohan- Writing Sample 1 The purpose of this assignment was to write a memo that gathered competitive intelligence on the iPad and how it fares against major competitors in the marketplace. Some of the topics that could be included in the memo were: 1. Sales and success results to date of the iPad. 2. What the iPad offers, its features – what makes it so attractive to customers. 3. Competitive strengths and weaknesses of the iPad. 4. Features and price for any competitors, current or past. Highlight other competitors’ strengths and weaknesses, and how they have fared in the marketplace. 5. How and where is the iPad sold. 6. Price and price history, and predictions for future pricing. 7. Any possible info on the market for iPads -- is there any distinctive part of the population that is especially attracted to it, e.g college students, young professionals, old people.
  • 2. Mohan- Writing Sample 1 February 20, 2013 MEMORANDUM TO: Alan Akerson FROM: Maureen Mohan SUBJECT: Analysis of the iPad Tablet users can do around 80% of their work on a tablet, making them more important and prevalent than ever before. However, tablets do not need to be replaced every 12-24 months like cell phones, and tablets purchased now will still be functional in three years. The competition for what tablet will be in a consumers hands for the next three years is increasing, there are many tablets from a variety of manufacturers available and it is unclear if a new “standard” tablet will appear. So far Apple has been dominating the market and as of Q4 2012, they made up 43.6% of the tablet market selling 23 million tablets (iPad and iPad mini). 91% of tablet web traffic was generated by iPads and 94% of Fortune 500 companies use iPad in an official capacity. A tablet marketshare breakdown for the top 5 tablets can be seen in the table below.
  • 3. Mohan- Writing Sample 1 The table shows that there is a lot of ground to be made up for tablets looking to compete with Apple and Apple has started to complete with itself with the iPad and the iPad Mini. Reuters reports that Sharp, the maker of Apple tablet screens, cut back production on the iPad sized screens in Q4 which suggests that the iPad Mini may have cannibalized the iPad. The iPad Mini is the most competitive Apple tablet on the market. The three main tablets in competition with each other are the iPad Mini, the Kindle Fire HD, and the Nexus 7 (Samsung considers some of its smartphones in the marketshare and is not used for this analysis). The iPad Mini is lighter and thinner than the other two but with a lower screen resolution. The Nexus 7 and Kindle Fire HD both have a front-facing camera but are not in HD and they do not have a rear camera, the iPad Mini has a rear camera and a front camera capable of HD quality. The apps available for all three make a big difference to many users, the iPad Mini supports 275,000 apps in the Apple app store while the Nexus 7 has a few thousand tablet apps and the Kindle Fire HD offers its own app store with basic productivity and game apps; this is probably Amazon’s biggest weakness. The iPad can be fully integrated with iTunes and other Apple products, the Kindle Fire is fully integrated with Amazon Prime accounts and the Nexus 7 integrates with Google accounts much like Apple. Apple and Amazon offer the largest content selection for TV shows, books and music, leaving Nexus behind in that aspect. In regards to size and price, the iPad has the most features on a 7.9-inch (Mini) or 9.7-inch screen, but is generally the highest priced of the three at $329.00 -$659.00. The iPad Mini was introduced in an attempt to compete with the Kindle Fire, which at the time was a 7 inch screen, but the price tag still placed it above the Fire. Now Amazon offers a Fire HD in a 7-inch screen, 8.9-inch screen and a 8.9-inch screen with 4G LTE priced at $199, $299 and $499 respectively. The variety of sizes and prices has allowed Amazon to out-option the iPad line in terms of both price and size selections. The Nexus has a 7-inch priced from $199.00- $299.00 and 10-inch screen priced from $399.00-$499.00. Over the past couple years many other companies have tried to compete with the iPad, Kindle Fire HD and Nexus 7, the most notable of which are the Barnes & Noble Nook HD and the Windows Surface. The Nook HD has lost ground in the tablet battle because it is competing with Amazon as a more functional e-reader and a lite tablet, while Amazon is looking to compete with the iPad as a fully functional tablet. Consumers who are looking for an e-reader with features will most likely go with a Nook but otherwise will go with a different option. The Windows Surface is the largest and most expensive at 10.6 inches and $899.00 makes the surface more competitive with laptops as opposed to any of the tablets available. While Windows has pushed its functionality as a tablet and that it comes with a handy keyboard, it has also had to contend with the lack of apps available in the Windows Apps store. Recently Windows has partnered with BlueStacks App Player to bring the 700,000+ apps available for Androids to the Windows Surface. This may help the Surface but it will still need to compete with the size and pricing of other tablets.
  • 4. Mohan- Writing Sample 1 All of these options are available either online or in big box stores such as Target, Walmart or Best Buy and in the end, the deciding factor for many people choosing a tablet is their purpose for purchasing (i.e. entertainment, productivity, something for their kids) and whether they are Apple product users, Amazon Prime users or Google users. The Fire HD appeals to non-tech savvy people who are interested in e-reading and video streaming, the Nexus 7 primarily appeals to the tech-savvy or computer geeks who prefer Google Play apps because they are open-source and offer more for the hands-on tech geek. The iPad Mini is the best-designed, most portable and has good camera quality and features with the largest app library and appeals to Apple users and a broad audience, including professionals and students looking for entertainment and productivity tools.