1. Cloud as a Platform for Business
Innovation and Growth
© 2011 IBM Corporation

2. The next chapter for cloud computing
Flexibility and agility: Low cost and high speed: Simplicity and ease of use:
New business Operational Dexterity IT without
value boundaries
To fulfill its potential as the next evolution of enterprise IT, cloud
computing promises to become much more than an enabler of IT
efficiencies.
It promises to become a driver of business transformation,
2
innovation and growth © 2011 IBM Corporation

3. IBM’s next generation service delivery platform was built to enable
business transformation, innovation, and growth
Business Services
Platform
Infrastructure
Secure, ubiquitous access
Management, Security Availability and Technology Payment and
support and and isolation performance platform billing
deployment
Client portal
Enterprise Users
Enterprise Enterprise Enterprise
data center data center A B A B
Private cloud Managed Hosted private Shared cloud Public cloud
private cloud cloud services services
3 © 2011 IBM Corporation

4. Cloud Service Models have foundational components …
Business Application Industry Solutions
Services
Application Lifecycle
Application Services
Management
Workload Services
Integration
Operations Support System Optimization Security
4 © 2011 IBM Corporation

5. The IBM enterprise-class service delivery platform will offer
two tiers – optimizing delivery requirements and economics
Rapid access, multi-tenant solution Robust multi-tenant solution, including
scaled and priced based on usage. managed production services.
Workloads Ideal for developing and deploying new Ideal for migration of traditional and higher
application designs availability applications
Operating system Linux, Windows Windows, Linux, AIX
Management level Self Service with advanced premium Fully managed
support
Availability 99.5% 99.9%
Security Virtual and some physical isolation Multiple levels of isolation
Software usage Bring your own / pay as you go / free developer use IBM provides operating system and tool licenses
Pricing Hourly usage-based with reserved options Monthly usage-based and fixed contract
5 5 © 2011 IBM Corporation

6. Unprecedented choice and control translate into capabilities
customized to your needs and priorities.
Whether you’re deploying a simple web application…
Management,
Support and Hardware Hypervisor Operating Middleware Application Process
Deployment System
Security
and Isolation
Security Logical Integrated Dedicated Client Location
Policies and Physical Backup Connection Dexterity
and Services Isolation and Recovery from Data Center
Availability and
Performance
Rapid High-End SLA SLA
Provisioning Scalability 99.5% 99.9%
Time
Technology
Platform x86 Tiered Power Linux Windows AIX VMWare KVM
Storage
Payment and
Billing Pay as Pay as Managed
You Go: You Go: Service
Hourly Monthly Options
6 © 2011 IBM Corporation

7. Unprecedented choice and control translate into capabilities
customized to your needs and priorities.
…an ordering logistics system…
Management,
Support and Hardware Hypervisor Operating Middleware Application Process
Deployment System
Security
and Isolation
Security Logical Integrated Dedicated Client Location
Policies and Physical Backup Connection Dexterity
and Services Isolation and Recovery from Data Center
Availability and
Performance
Rapid High-End SLA SLA
Provisioning Scalability 99.5% 99.9%
Time
Technology
Platform x86 Tiered Power Linux Windows AIX VMWare KVM
Storage
Payment and
Billing Pay as Pay as Managed
You Go: You Go: Service
Hourly Monthly Options
17
7 © 2011 IBM Corporation

8. IBM Smart Cloud - Foundation for Value-Add Services and Applications
Application, ISV
other partner
ecosystems
IBM
Delivered Anchor Industry Ecosystem Other IBM /
SaaS Solutions Enablers ISV Plats
Services
Platform
ISVs
ISVs ISVs
Common Cloud Management Platform
Cloud Reference Architecture
8 © 2011 IBM Corporation

9. IBM Smart Cloud helps our clients address key workloads
Application
development
Self-service
Collaboration & Unified
Support
Communications
Security Storage
Partners
Partners
Customers
Customers
Finance and Supply chain
administration
Employees
Employees
Enterprise Resource Desktop and
Planning devices
Customer
relationship Mobile
management enhancement
9 © 2011 IBM Corporation

10. Transforming application development processes through cloud enabled
platform services
Project Requirement Design Development Test Deployment Production
Initiation Analysis
Defects loaded in Rational
Quality Manager and tracked
through application life cycle Maintain
Application Virtualization Defect Analysis
Code Analysis & Reporting Mobile Device Testing
Performance Testing Services
Workload Portability Testing Solutions
Community of Partners Application Virtualization
Testing on Devices
10 © 2011 IBM Corporation

11. IBM Converged Communications Services
Design and deployment for private Unified Communications cloud
Leverage IBM expertise to implement a UC IBM Private UC Cloud Solution
solution on private cloud or IBM Smart Cloud - IBM Technology
Enterprise+ Partner’s Software
Management and
Telephony Connections
Management & Quickr Provisioning
Phone Domino
Presence & Notes
IBM Servers
Unified Sametime Web IBM BladeCenter
 Security-rich, flexible private cloud solution Messaging Conferencing IBM Systems
Director
for mission critical UC applications Enterprise Sametime IBM Storage
Telephony
Data Center Network
 Combines IBM hardware, software and
services with technology partner’s IBM Services
software
Lotus
 Helps reduce cost and complexity of clients
managing collaboration tools Web-
browser
Softphone
Mobile/ Desk Conf erence CPE
Smart phones phones Equipment
phones
11 © 2011 IBM Corporation

12. Differentiated Smart Business Desktop Cloud Services
Smart Business Desktop Smart Business on the Desktop
Cloud Cloud
(IBM hosted or on-premise managed)
Enterprise Enterprise Enterprise Key Desktop Cloud
Data Center Data Center
Shared Multi- Investment
Managed Private Tenant Cloud
Private
cloud Cloud Areas
IBM Operated Hosting Center
Geo expansion of
 Enterprise owned and
Desktop on the IBM
operated Cloud
Desktop on the IBM Cloud
 Generally available
globally  Generally Available: – US, Canada, EMEA, Japan App Sharing
 Suite of architectures for  IBM owned assets, hosted (Op Ex) Personalization
full end-user coverage
 VDI with multi-tenant scaling & storage
 VDI (Citrix, VMware) Storage optimization
 Windows 7 support
 Application sharing – Citrix
 Thin Mobile (iPad) support Network optimization
 Streaming OS – Wyse
Next releases Mobile Device
 Linux Desktop – Virtual
Bridges  GEO Expansion ( CEEMA, LA), Tiered Pricing, BP enablement
Enablement (AG, NE, SW), Standardized
 IBM Assessment and Network,
Planning services for virtual
desktops.
 AP & LA , Disaster Recovery, XenApp Integration,
 GTS Implementation VM Health Reporting , Personalization , Storage
services or Strategic Optimization
Outsourcing
12 12 © 2011 IBM Corporation

13. IBM security portfolio… solutions to meet clients’ needs
13 © 2011 IBM Corporation

14. Hosted vulnerability management
Streamline security vulnerability management and manage compliance delivered
in the cloud
 Helps manage compliance with security
initiatives by scanning for and classifying
vulnerabilities
 Provides remediation steps and data to
assess and manage security risks to help
reduce threat exposure
 Helps reduce cost and complexity of
security maintenance through IBM cloud
security services
14 © 2011 IBM Corporation

15. End-State Vision for SAP Management
Consolidated View & Management
Enterprise needs ... through a single window with full ... delivering service management in
met... management capabilities... private, public & third party environments
Finance & Accounting
Users
• Usage accounting
• Auditing and controls
SAP
Users
• Provisioning
• Cloning
• Refreshing.
Security
Users
• Information security mgmt.
• Access management Dedicated Private Cloud
• Self service portal Hosted by IBM
Business • Dashboards
Users • Reporting
• Services Catalog
• VM Provisioning • Provisioning
• Image Management • Decommissioning
• Service Management On Premise
IBM Cloudburst
IBM Tivoli
15 © 2011 IBM Corporation

16. SAP Managed Application Services
Innovative Automation for Optimizing SAP Environment
•Catalog of Standard SAP base images
•Automated Cloud SAP system provisioning
•Automated SAP refreshes
•Cloud based SAP cloning
•Automated post clone processing
Services Before After
Install of DB2/Oracle 1 day 12 min
DB Admin Maintain Database Libraries ½ day 8 min
Clone Database 2-3 days 20 – 180 min
Unix Admin Install of Operating System 1 day 30 – 60 min
Prepare Upgrade /
SAP Basis 2-3 days ~ 40 – 200 min
Provide SAP System
SAP Basis Add additional Application Server 1 day 10 min
SAP Basis SAP Systems Refresh 1-4 days ½ - 3 min
16 © 2011 IBM Corporation

17. Team-IBM – Delivering Value for Clients Worldwide
Cloud Assessment & Planning
IBM SAP Development & Demos
ECC CRM BW XI/PI SM/SLD SOA
SCM SRM EP MDM MISC Cloud
Client Non-Production Systems
ECC CRM BW XI/PI SM/SLD ECC
SCM SRM EP MDM MISC BW
ECC CRM BW XI/PI SM/SLD ECC
SCM SRM EP MDM MISC BW
Client Production Systems
ECC CRM BW XI/PI SM/SLD ECC
SCM SRM EP MDM MISC BW
1/19/2011
Tivoli Service
Automation Manager
Service Service
Design Subscri
ption
Service
Delivery
Service
Operatio
ns
Service
Activati
MAC GBS AMS
on
Demo Prep Realize Test Go Live & Support
SAP on IBM Smart Cloud Life Cycle-as-a-Service
17 17 © 2011 IBM Corporation

18. WebSphere Cast Iron Integration
Integrate Cloud and On-Premise Applications in Days
Cloud
Applications
Cloud
Applications
On-premise
Applications
Flexible Rapid Comprehensive
Configuration, not coding
Multi-tenant
IBM Cast Iron Cloud
UI Mashups
Virtual appliances
(VMware)
Process Integration
Physical appliances
(IBM)
Data Migration
18 © 2011 IBM Corporation
18

19. WebSphere Cast Iron Cloud Integration
Connects Hybrid W orld of Cloud and On-Premise Applications In Days
© 2011 IBM Corporation

20. Proven Results - Integrate in Days
Cloud Offering Customer Scenario Duration
Sales Cloud – SQL DW
10 Days
360* View of Customers
Custom Custom Cloud - PeopleSoft
Cloud 8 Days
Billing and Invoice Integration
Sales Cloud & Chatter – SAP
Customer and Sales Order 14 Days
Integration
Netsuite, CRM
20 Days
Opportunity to order sync
Oracle CRM On Demand, EBS
Real-time order and invoice 10 Days
visibility
Sales Cloud, Service Cloud,
Force.com - Jeeves 21 Days
Order to Shipment © 2011 IBM Corporation

21. CohesiveFT
Craig Heimark
Chairperson-CEO
CohesiveFT
© 2011 IBM Corporation

22. 22
22

23. 47% - Microsoft
24% - McKinsey
Faster and
Easier
23
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24. 24
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25. Better image quality??
Faster and
Easier
25
25

26. 26
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27. Today
27
27

28. “I nternal Cloud” “External Cloud”
Shared
Infrastructure
“I nternal Hosting” “External Hosting”
Dedicated
Infrastructure
85%
On Premises Off Premises
28
28

29. “I nternal Cloud” “External Cloud”
Shared
Infrastructure 11% <1%
“I nternal Hosting” “External Hosting”
Dedicated
Infrastructure
85% 4%
On Premises Off Premises
29
29

30. “I nternal Cloud” “External Cloud”
Shared
Infrastructure ~40% ~30%
“I nternal Hosting” “External Hosting”
Dedicated
Infrastructure
<25% <5%
On Premises Off Premises
30
30

31. “I nternal Cloud” “External Cloud”
Externalize
Shared Standardize
(flexibility
& Virtualize 2
Infrastructure (cost benefits* )
Benefits)
1 * Typically
50% cost
Dedicated reduction
from shared
Infrastructure infra
On Premises Off Premises
31
31

32. “I nternal Cloud” “External Cloud”
Private
Cloud Public Cloud 1
Shared
Infrastructure Agile Public Cloud 2
Data
Center
Public Cloud 3
Dedicated
Infrastructure
On Premises Off Premises
32
32

33. CFT’s solution
CFT’s Secure Application Container
transforms a
labor intensive,
sequential migration
into an automated,
“Internal Hosting” “Internal Cloud” “External Cloud”
?exible, parallel process
<25% ~40% ~30%
Data Data Private Private Public Public
Center Center Cloud Cloud Cloud Cloud
Data Data Private Private Public Public
Center Center Cloud Cloud Cloud Cloud
A virtualization and migration platform
is essential to accomplishing their goal
33
33

34. How do we do that?
34
34

35. Interoperate
Migrate
35
35

36. Developer Operation
Coders
s s
Create Assemble Maintains
36
36

37. Server assembly like hardware
Elastic Server Platform
37
37

38. Build from components just like your would from HP or Dell...
38
38

39. Assemble
Allows choice at every level
Open Source Components
Commercial Source Components
Proprietary Source Components
Multiple Operating Systems
39

40. Assemble Assemble
Upload your own
proprietary or licensed
ISV component
Capture Operating
Instructions
40

41. Manage
Save Bill of Material as a
template
Rebuild button
-allows “remanufacturing”
for patch mgmt
-allows “remanufacturing”
for migrations or
heterogeneous
deployment
Bill of Materials
41

42. Overlay Network
VPN-Cubed provides a
security perimeter for
your IT infrastructure
inside the cloud…
…across multiple
clouds…
Control
− your security
perimeter
− your IP address
space
…and between your − your protocols
physical data center and − your topology
your cloud deployment.
42
42

43. Cross-could overlay network in action
Three clouds – one network
EC2
Rackspace
Terremark
43
43

44. I want to control my own network
addresses
44
44

45. Can’t I use my existing data center NOC?
45
45

46. WHY CFT?
46
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47. 47
47

48. 48
48

49. 49
49

50. WHY IBM?
50
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51. 51
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52. 52
52

53. R&D
53
53

54. Thank You
craig.heimark@cohesiveft.com
54
54

55. Next generation Service Delivery Platform
Flexibility and agility: Low cost and high speed: Simplicity and ease of use:
New business Operational Dexterity IT without
value boundaries
Next Generation combination of Technology, Service Delivery Platform, Expertise and Proven
Experience help our Clients implement Advanced Cloud Deployments
Toronto, ON London
England Ehningen Seoul
Boulder Canada Dublin Beijing S. Korea
Cloud Germany
CO Ireland China
Research
Silicon Valley Madrid Aubervillers Hanoi Tokyo
Raleigh France Vietnam Japan
California Spain Hong Kong
NC
Bangalore
India Singapore
Capetown
South Africa Sydney
IBM Cloud Labs São Paulo
Johannesburg Australia
Brazil
IBM Smart Business Cloud South Africa
IBM Managed Backup Cloud – IPS (not all listed)
55 © 2011 IBM Corporation

56. 56 56 © 2011 IBM Corporation

57. Critical Cloud service components…
Business Services
Business Application Services Industry Solutions
Platform
APaaS Collaboration Analytics
Application
Developer & Tester Collaboration Development Automation Life-cycle Traceability
Lifecycle
Process Application & Data Identity Management Spillover/Failover
Integration Integration Integration Integration Integration Services
Elastic application Elastic Application Workload & Dynamic Workload Fine-grained SLA
runtimes Resources Topology Patterns Management Enforcement
IPaaS
App Health Mgmt Continuously Multi-tenant Workload & Data Mobility
& Self-Healing Available Apps Applications
Infrastructure
Service Quality Image Service Service Service
OSS Management Management Automation Mgmt Operations Mgmt Asset Mgmt
Heterogeneous Workload Optimized Workload Virtualized Compute, Power
Optim ization Platform Management Acceleration Placement Network, Storage Management
Service Tenant Identity Intrusion Data
Security Management Isolation Management Detection Protection
57 © 2011 IBM Corporation

58. Cloud Service models require foundational components…
Collaboration Analytics
Collaborate and interact with Business analytics and insight
people and processes in the delivered via the cloud
cloud
Virtualized Workloads
Implementation Elastic Resources
Managed
Delivery of integrated and Business Services Services
Efficient scaling of software and
middleware workloads that Consulting hardware resources in a cloud
leverage cloud capabilities Services environment
Platform
Infrastructure
Image Management Integration & Connectivity
Management and Secure and reliable connectivity
governance of virtual and integration within and between
images across the software cloud environments
lifecycle
Infrastructure Management
Automated and instrumented
infrastructure with virtualization
58 58 © 2011 IBM Corporation