Online fundraising platforms and useful resources. This is 3rd part of our Social Good series.

1. Good Social
Part 3: Online fundraising platforms and useful
resources
This is the 3rd part of a 3 piece research report. For other parts please visit http://www.slideshare.net/maverickdigital

2. Contents
In this presentation:
 Online fundraising platforms
 Resources – useful sites to visit for nonprofits
In related presentations:
 Top 14 Tips for Creating a successful digital presence
Part 1
 Learnings from the top social networks for nonprofits
 Trend analysis – what is hot for social good? Part 2
All parts of this presentation is available on SlideShare:
http://www.slideshare.net/maverickdigital

3. Introduction
 New technologies and social media are changing the world.
 Mobile and online networks and related technologies created new and easy
means of fundraising for non-profits.
 Every day a new startup is joining the social good scene, providing new
opportunities and services for non-profits.
 Fundraising platforms have changed the way nonprofits and their volunteers
reach supporters.
 Online fundraising is a big financial market which is growing at around 20%
every year over the past 3 years. It is surely a dynamic market and some
organisations are making a profit while generating social good.
 In the third part of our Social Good presentation we analysed global, US
and UK specific leading fundraising platforms.
 You can also find some useful resources for planning your digital presence
as a non-profit organisation.

4. Online
fundraising
platforms
New ways to reach new
supporters

5.  From the founder of Napster, Causes used 170
million people to raise over $40 million since
2007.
Causes.com  Causes is the world’s largest platform for
activism and philanthropy.
 It empowers individuals to create grassroots
communities called “causes” that take action
on behalf of a specific issue or nonprofit
organisation.
 It is open to charities as well as personal
fundraising activities such as “Donate a
birthday”
 They have 9 million fans on Facebook and use
this as a platform to raise awareness of each
fundraising activity.
 Causes receives $0 from contributions and
takes no additional fee from transactions.

6.  Kiva is a microfinance platform, which gives
credit to low-come individuals as small as $25
to empower them running their own small
kiva.com business.
 It is a grassroots operation founded in 2005
and mainly run by volunteers in the field.
 Borrowers pay back the loan after a period of
time.
 100% of every dollar lent on Kiva goes directly
towards funding loans; Kiva does not take a
cut.

7.  Crowdrise is an online
fundraising, crowdsourcing platform combining
contests and social networking to do social
Crowdrise.com good.
 It started in September 2009 as a unique
campaign to support Maasai Wilderness
Conservation Trust.
 Now, it is one of the top 10 Internet activist
platforms, open to charities as well as personal
fundraising activities.
 Crowdrise has 4.95% charge on each
donation.

8.  Funded by AOL, Yahoo and
Cisco, Networkforgood not only acts as an
online fundraising platform but also provides
Networkforgood.org payment services for other online social good
platforms.
 For example Causes.com manages all
transactions through Networkforgood
exclusively.
 Also provides fundraising widgets which allows
nonprofits to take fundraising viral.
 Network for good takes a 3-5% processing fee
based on the tool charities use to get the
donation.

9.  Similar to Networkforgood, Firstgiving is also a
payment processing service for other online
social good platforms as well as being an
Firstgiving.com online fundraising platform.
 As one of the biggest platforms on the
market, they reach 13 million donors and have
raised $1billion so far.
 Donations incur a 5% FirstGiving fee for
investing into online giving. Also 2.5% credit
card merchant fees added to this amount.
FirstGiving also charges nonprofits a yearly
$500 amount if they choose to use the admin
tool.

10.  As a part of Firstgiving.com, Justgiving is the
biggest online fundraising platform in UK.
 Vodafone is a partner of Justgiving and
Justgiving.com together they provide JustTextGiving, an SMS
based fundraising platform.
 Over 8,000 charities, including the top 10
charities in the UK registered to this platform.
 JustGiving also has Facebook and iPhone
apps which allows nonprofits to receive
donations through different channels.
 JustGiving takes 5% from each donation as
their service fee.

11.  Virgin Money’s Giving website is a fundraising
platform.
Virginmoneygiving.
 Over 1,500 charities including the top 10
com charities in the UK are registered on this
platform.
 Virgin charges only 2% fee per donation (plus
£100 setup cost).
 In the UK, charities also benefit from Gift Aid
and Virgin doesn’t charge for the collection.

12.  Bmycharity.com is another popular fundraising
platform in UK.
 They don’t charge any commission on any
bmycharity.com donations. However there is a one off £180
setup fee for charities.
 There are 350 charities present on this
platform along with several thousands of
personal fundraisers.
 However, after Help for Heroes joining the site
in 2010, the popularity is increasing rapidly.

13.  Another online fundraising platform allowing
fundraisers to setup an area for collecting
donations for a charity.
Razoo.com  It provides an interface allowing fundraising
directly from Facebook and iPhone.
 The organisation gets 3% commission from all
the funds raised for the interactive services
provided

14.  Ammado is a global donations platform which
supports 75 different currencies.
 It is more of a service provider, rather than a
Ammado.com community.
 It has Facebook widget and on-site donation
widgets as well as a website which allows
nonprofits to create fundraising appeals.
 Ammado deducts a 5% fee from all donations.
For online payments only, an additional charge
(approximately 2.5%) is deducted to cover
providers' processing charges.

15.  1% Club, is a type of microcredit platform
which aims to connect smart development
projects with people, money and knowledge
onepercentclub.com around the world.
 Members can support a project by donating
time or money.
 Donors follow the development of their project
online and can continue to support different
projects.
 1% Club withholds 1% of the project donations
made by individuals, foundations, associations
and schools and charges a 5% service fee on
donations from businesses. Plus transaction
costs, depend on payment method.

16.  Rainmaker is a new platform, that allows
people to donate through a tweet (and Paypal).
 Other than initiation of the donation with a
rainmakerapp.com tweet, the rest of the mechanism is similar to
other fundraising platforms.
 Rainmaker gets a donation processing fee of
3% plus regular PayPal transaction fees which
is 2%.

17.  A new comer in the market, myDonate is a
platform by BT.
 It is a free fundraising service where 100% of
mydonate.com donations go directly to charity.
 As it only launched a year ago, the number of
nonprofits using the site is not as high as other
platforms.

18.  Mission Fish is helping charities to raise funds
by trading on eBay.
 It also gives eBay users an efficient way to
missionfish.com donate to their charity of choice.
 Mission fish helps charities by processing
donations, collecting Gift Aid and consulting
how to use eBay marketplace.

19. Other sites to mention
 www.charitygiving.co.uk
 www.thebiggive.org.uk
 www.globalgiving.co.uk
 www.twitpay.com
 www.chipin.com
 www.givezooks.com
 www.pinkdingo.com
 www.charitiestrust.org – Sponsor.me

20. Good to know
Some useful resources

21. Organisations that review nonprofits
 http://greatnonprofits.org/
 http://www.guidestar.org/
 http://www.charitynavigator.org
Also:
 http://www.ssireview.org/articles/entry/the_role_of_b
rand_in_the_nonprofit_sector
 http://www.ssireview.org/articles/entry/ten_nonprofit_
funding_models

22. Volunteering Networks
 http://www.sparked.com
 http://www.handsonnetwork.org/volunteers
 http://www.generationon.org/
 http://www.allforgood.org/
 http://www.do-it.org.uk/
 http://vinspired.com/
 Also on Mobile Do Some Good Network by Orange:
http://itunes.apple.com/gb/app/do-some-good-bite-size
-volunteering/id421658498

23. Social Networking Useful Links for nonprofits
 http://www.google.com/nonprofits/videos.html
 http://googlefornonprofits.blogspot.co.uk/
 http://www.facebook.com/nonprofits?v=app_170371
75766
 https://facebook-inc.box.com/shared/tgft7ujmsp
 http://www.youtube.com/nonprofits
 http://www.hope140.com
 http://www.casefoundation.org/topic/social-media

24. Search Engine Optimisation Useful Links for nonprofits
 http://www.google.com/trends/#utm_medium=et&ut
m_campaign=en&utm_source=us-en-et-insights
 http://www.schema.org/Organization
 http://www.schema.org/Event
 http://www.schema.org/Product

25. Brands that use Social Media for Social Good Very Good
 Starbucks
http://www.votegivegrow.com/
 Pepsi Refresh
http://www.refresheverything.com/

26. Thank you
Please get in touch if you want to discuss how
can we help to enhance your presence online.
Sevil Ozer Crespo
sevil@mavad.co.uk
0778 951 2984
Visit our website for more information.
www.mavdig.co.uk