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Online Marketing Techniques
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Substantial rise in online trade has spearheaded 
the concept of online marketing. Online 
marketing, also known as web marketing or 
marketing also known as web marketing or
Internet marketing, is an affordable and effective 
tool to target a global audience. It involves 
marketing of goods and services via the Internet 
marketing of goods and services via the Internet
medium. Stiff competition, market saturation, 
increasing consumer demands, etc have made it 
essential for traders to trade online. Over the 
years, several techniques have been used to 
make online trading effective.
make online trading effective.
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How can you direct traffic towards 
your own website? 
           b it ?




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just achieving traffic is not enough! 
How can you make sure that a 
How can you make sure that a
particular visit ends in a sale, as 
every marketer strives for the same 
every marketer strives for the same
thing ‐ a sale! Profits undoubtedly 
depend on the sales figures. 
depend on the sales figures


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Online Marketing Techniques 




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Article Marketing Technique
   Article Marketing Technique
This is the oldest and an efficient technique of 
online marketing. You can write articles about 
    li        k i Y            i      i l  b
your products and services and submit them on 
web directories, article banks or ezine
     b di t i       ti l b k         i
publishers. Article writing allows you to place a 
back link to your own website in the resource 
back link to your own website in the resource
box/ bio box. The best aspect of this technique 
is that it s free! 
is that it's free!



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Affiliate Marketing
          Affiliate Marketing
An affiliate program is a profit sharing 
venture, involving the website owner and 
            i l i     h    bi              d
online marketer (you!). The website owner 
agrees to advertise your products with an 
             d     i          d        ih
affiliate link to your web page, for a share in 
the profits.
 h       fi




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Affiliate program can be of three types
Affiliate program can be of three types
       • Pay Per Click: In this type, whenever the reader 
         (potential customer) clicks on your affiliate link and 
         (potential customer) clicks on your affiliate link and
         visits your website, a certain amount gets 
         deposited into the owner's account. 

       • P P L d I hi
         Pay Per Lead: In this type, whenever a potential 
                                      h                i l
         customer registers on your website because of the 
         advertisement on the owner's site, a certain 
         amount will be deposited into the owner's account.
                           p

       • Pay Per Sale: Whenever a sale is made as a result 
         of the advertisement made on the owner's 
         website, the amount is deposited into his account.
            b it th         ti d     it d i t hi          t




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Bum Marketing Technique
         Marketing Technique
Bum marketing is a very simple technique. All you 
have to do is look for low competition keywords, 
h    t d i l kf l                titi k       d
unexposed niches; write articles on them with links 
to your website, submit them to the article 
to your website submit them to the article
directories and/or popular websites. Internet search 
engines like Google search engine will crawl and pick 
   g             g            g                   p
them up. The aim is to get your article ranked in the 
top ten pages of the search engine




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Search Engine Optimization
This is the most effective technique of online 
marketing. Search engines like Google use algorithms 
in order to rank websites when people look for 
content across the Internet. Corresponding to the 
ranking given to your website by the search engine, 
ranking given to your website by the search engine
your website will be displayed on the pages. 
Optimize your web design and content in such a 
manner that your website will appear within the first 
          h           bi      ill         i hi h fi
few sites displayed by the search engine. This 
technique is directly proportional to traffic and sales. 
technique is directly proportional to traffic and sales.



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Free SEO Analysis
http://www.maximumhit.com/free‐seo‐analysis.html




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Email Marketing
Emarketing is the next most effective 
technique. You can email your 
customers directly regarding your 
products and promotional offers. 
However, it all depends on the 
effectiveness of your email list. 




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Blog Marketing Technique
The blogging arena is one of the newer platforms for 
                g,         ,       g      p p
online marketing, however, it has gained popularity y
rapidly. You can market your products on blog sites 
like blogger.com, livejournal.com, wordpress.com, 
etc for free. However, keep replenishing your blog 
with fresh data as readers are naturally attracted to 
new, updated material. 
new updated material




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Ezine Publishing Technique
Ezines are electronic newsletters or E‐magazines sent 
out through email to subscribers of your choice. You 
can include all the details about your business, 
information about your product, etc in the ezine and 
have it mailed to all the people you believe are 
have it mailed to all the people you believe are
prospective buyers. Ezines can help you build 
relationships with the customers and also assist in 
relationships with the customers and also assist in
building up of your goodwill and reputation in the 
market. 




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Viral Marketing
It's something like a viral infection which passes from 
one person to another. You can produce some useful 
product, e‐book, software, funny video clips, humorous 
emails, interactive games, etc and provide links to your 
website through these. Allow people to go through it 
website through these Allow people to go through it
and pass it on freely. This will help you to spread 
information about your website at a rapid rate. 
information about your website at a rapid rate.




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Video/Multimedia Marketing
This technique is quite interesting and though new, is 
gaining popularity. You can upload video pertaining to 
your product on sites that allow such a feature. The 
video will develop an interest in the minds of the 
people and they will visit your site. Use funny, 
people and they will visit your site Use funny
intriguing videos to capture the attention of the reader. 
The concept behind this is quite similar to article 
The concept behind this is quite similar to article
marketing, the difference lying in the media. 




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Podcasting
This is also one of the new techniques being used for 
online marketing. It involves usage of voice, instead of 
words to get the message across to the potential 
customer. If you are selling a book, then you can 
probably offer a chapter via voice recording. You can 
probably offer a chapter via voice recording You can
even have voice interviews, etc through podcasts. 
Depending on your creativity you can use this technique 
to your advantage. Again here like video advertising, the 
personal touch makes this form of online marketing more 
interesting. 
interesting



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Forum Marketing Technique
Another good traffic building technique is marketing via 
forums. Forums are discussion arenas where people 
come together to discuss strategies, solve issues, etc. You 
can join the forum and since most forums allow you to 
put a back link to your website, you can use of this facility 
put a back link to your website you can use of this facility
to build your customer base. However, forum 
administrators are becoming more alert with respective 
to people joining forums to solely promote their sites. 
Don't abuse the privilege and use it judiciously. 




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Press Release
You can also come up with press releases for your 
website and publish them on press release websites such 
as prweb.com. Your press release will be displayed on 
various news sites and is a good method to enhance 
awareness about your product among the masses. 
awareness about your product among the masses




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Link Exchange



This is a symbiotic relationship between one website and 
you. The website owner of one website will allow you to 
put your link on his website and in exchange you must 
  t        li k  hi     b it    di     h             t
put his link on your website. 




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Social Networking Sites
Myriads of people are logged on to social networking 
sites everyday. Isn't this a wonderful place to market 
your products! You can not only get hold of new 
clients via these platforms, but also keep in touch 
with current customers and keep them updated 
  ih                         dk     h       d d
about the latest promotions and offers. 




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www.maximumhit.com
Added One’s !
Social bookmarking, mobile search marketing, resell 
rights marketing, joint venture marketing, RSS marketing, 
etc are some other techniques of online marketing. 




                 www.maximumhit.com
nitin@maximumhit.com




   www.maximumhit.com

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Online Marketing Techniques