Mobile barcodes are a simple and open standard that is operational on all mobile phones. Here some insights into the strenghts of Mbarc's services and solutions.

1. mbarc
MOBILE BARCODES, NOW

2. I see people using their
mobile phone everywhere

3. Introducing the mobile channel

4. In your business

5. Evolving paper based services into
mobile services.

6. Ticket Pick up goods Patient file
Pay invoices Coupon / voucher
?
Access control Loyalty card Other services

7. made simple by Mbarc

8. People demand communication
everywhere
• People want to • They want to use this for
communicate through (nearly) everything:
a mobile device news, location based
services, banking, etc

9. Personal & simple
• One on one • Tickets & coupons
should become mobile

10. mobile- vs box office tickets
-Cost efficient distribution -Complex distribution process
process
-Distribution ends seconds -Distribution ends days before
before entering venue event
-Automated processing, SMS/ -Processing-, postal-, etc.
MMS distribution costs included
-Highly secure -Fraud sensitive
-Direct connection between -No connection between buyer
mobile # & ticket # & ticket #

11. m-services vs. e-services
-SMS / MMS / Wap push -E-mail (not mobile)
-Additional costs SMS / -No additional costs
MMS distribution
-Encrypted, highly secure -Unencrypted, fraud sensitive
-Optimizing content before -Avoiding ending up in spam
distribution boxes
-Anti spam legislation
-Location- and context -Access to e-mail and printer
based needed

12. SMS/MMS vs. NFC
-Open system -Closed system
-99 % of all phones -1% of all phones (all in
Japan, Korea & Taiwan)
-Barcode is identifier, -RFID Chip is identifier,
smart system behind it read- & write and other
will give value to barcode interactions on- and with
g phone possible
-Here and now -Future?

13. Thank you
Mbarc BV
www.mbarc.nl
Netherlands
Peter Sliedrecht
Sales Manager