McCrindle Research conducts world class research and communicates the insights in innovative ways. This presentation will assist you in understanding the different generational segments and provide a demographic snapshot of Australia's population.

1. Generations Defined
McCrindle Research
2012

2. Changing Population

4. Builders Generation
Aged 66+
Builders
4% workforce
0% in 2020

5. Baby Boomers
Aged 47-65
Boomers
35% of workforce
15% in 2020

6. Generation X
Aged 32-46
Gen X
43% of workforce
36% in 2020

7. Generation Y
Aged 17-31
Gen Y
18% of workforce
35% in 2020

8. Generation Z
Aged 16 & under
Gen Z
0% of workforce
12% in 2020

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