A quick photo-based summary of my trip to the Bite PR Stockholm office.

1. McMatt’s Adventures at Bite PR Stockholm A “Choose Your Own Adventure Presentation” June 8 – 12, 2009

2. Choose the Adventure In and around Bite PR Stockholm Media and Marketing in Stockholm (and UK) Comparison of Bite.ny and Bite.se High School Graduation Ceremonies Stockholm’s Social Responsibility McMatt + Peace Sign + ______ Best of the Rest 1

3. Home Base: Hotel Birger Jarl 2 Hotel Birger Jarl (It was really nice, honest) In case I got out of hand…

4. In and around Bite PR Stockholm 3

5. Media and Marketing in Sweden 4

6. Comparison of Bite.ny vs. Bite.se Commonalities <20 people, family culture Located centrally in city Experienced some client attrition Experienced some trade media shuttering Unsure of exact positioning in its market Moving from traditional to more online media Differences Focuses primarily on trade/local media (SE) Not yet seeing financial crisis with daily newspapers (SE) No concept of lunchtime (NY) Larger portion of work in consumer goods (SE) No use of IM, more general conversations (NY) 5

7. High School Graduation Ceremonies 6

8. Stockholm’s Social Responsibility 7

9. McMatt + Peace Sign + ___________ 8

10. Best of the Rest 9

11. THANK YOU… …Now go plan your trip to Bite Sweden. 10