1. MARRIOTT HOTELS
Meagan Adams

2. Challenges and Goals
 There is a "Marriott Way." It's about serving the
associates, the customer, and the community.
Marriott's fundamental beliefs are enduring
and the keys to its continued success.
 This is their main goal, to achieve a “Marriott
Way” and to improve it.

3. Challenges and Goals
 Large global market, experiencing problems in
Egypt, Bahrain, and Libya
 Mark Satterfield lead an evacuation in Tripoli
 Much turmoil in these regions

4. Over-arching theme
 Include aspects of Public Relations, Social
Media, and promotions to persuade consumer
that it is safe with Marriott Hotels.

5. Public Relations
 Get word of mouth recommendations from
satisfied clients in the situation from Tripoli,
that prove that Marriott is safe to stay with

6. Social Media and Promotions
 Give extra Marriott award points to the
customers that participate in contests.
 Such as, “Describe your best Marriott
experience.”

7. Promotions
 Offer rewards to customers who were afflicted
by the issues that occurred in the troublesome
nations

8. Metrics of Success
 Monitor success through sales in theses
nations. Have sales increased or have they
remained stagnant?

9. Marriott’s Peak Season
 Offers a peak season for golfers from May 16th
to October 16th
 Offers special benefits such as two free rounds
of golf and free use of driving range

10. Bibliography
 http://www.marriott.com/Multimedia/PDF/Individua
lIncentives/LocationLists/LocationList_Golf.pdf
 http://www.blogs.marriott.com/marriott-on-the-
move/2011/03/our-culture-sustains-us-through-
challenging-times.html
 http://investor.shareholder.com/MAR/marriottAR10
/financials/quarterly_financial_data/index.html
 http://www.marriott.com/corporateinfo/culture/core
Values.mi