John Pritchard is a Creative Strategist at Microsoft UK. This presentation was made to 50 Scottish Government Framework clients and roster agencies at MediaCom Engage in Edinburgh on the 19th May 2010, exploring opportunities for public sector organisations offered by digital channels.

1. CREATIVITY & INNOVATION
John Pritchard
Creative Strategist, Microsoft

2. WHY MICROSOFT?

4. AGENDA
The creative execution
Your content in their environments
Technology and platforms Re-purposing your content
Creativity in social media?

5. FOCUS

6. TARGETING

7. EXECUTION

9. EXECUTION : SIMPLICTY

10. PLATFORMS & TECHNOLOGY

11. IN GAME
Tom Clancy’s Rainbow Six Vegas

12. 1,000% Traffic Increase
Tom Clancy’s Rainbow Six Vegas

13. 55,000 voter registrations

14. ENGAGING ON THE DESKTOP

15. MOBILE AND APPS

16. SOCIETAL

17. LOCAL GOVERNMENT

18. MULTIPLE SCREEN THINKING

19. ENTERTAINMENT SPACE
"This is a pivotal moment that will carry with it a wave of change, the ripples of which
will reach far beyond video games“ STEVEN SPIELBERG

20. THE FUTURE

21. SEEING CONTENT DIFFERENTLY

23. ‘MASHING’ MAPPING

24. IN CONFIDENCE

25. IN CONFIDENCE

26. COMPETITIVE EDGE

27. SHARING THE JOURNEY

28. PARTICIPATION

29. PARTICIPATION

30. B2B : INFLUENCE
I watch her program Dragons
Den, and if she can make
millions so can I, I want to find “To expand my
out more, so lets see what prospects of finding
this website does for me. work.”
“The creating a buzz
interested me.”
“I am thinking about
starting my own
business.”
“Just caught my eye.” “I was thinking
about self
employment.”

31. “BUSINESS ANGELS”

33. OFFLINE TO ONLINE

34. SOCIAL MEDIA
Reach
Personal Connections
Advocacy

35. BIG BRANDS

36. PUBLISHING

37. AUDIENCE DO YOUR TALKING

38. "Tell me and I'll forget, Show me
and I'll remember, Involve me and
I'll understand"

39. SUMMARY

40. You dream it. We deliver it.
jopritch@microsoft.com