Media & learning 2012 (accessible) social media in learning and education - by karel van isacker

(Accessible) Social Media

in
Learning and Education

A little background information

o Established in 2007
o Activities
 Specialised in SEM=SEO+SEA+SMO
 SEO (search engine optimization)
 SEA (search engine advertising)
 SMO (social media optimization)
 S(E)M (search (engine) marketing)
 Main clients: insurance and music industry
 Social focus: ICT enabling People with Disabilities during
education, job seeking and employment
 Special interest in basic ICT and ICT-based AT skills training
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu

Hype?

o Seems complex… But it
isn’t.
o The tools are out there.
o The pedagogical
framework is lacking in most
cases, while peer resistance
is omnipresent.

Source: Edudemic


Social media a11y in 2011

2011 data – Poor accessibility…
(source: Denis Boudreau, AccessibilitéWeb, 2012)


Social media a11y in 2012

Few changes by March 2012.
Twitte Faceb LinkedI YouTu Google
Most frequent a11y problems
r ook n be +
#1 – Headings 0/3 0/3 2/3 1/3 1/3
#2 – Colour contrast 0/1 0/1 0/1 1/1 0/1
#3 – Labels and Form fields 0/2 0/2 0/2 1/2 0/2
#4 – Keyboard Navigation 0/7 1/7 2/7 0/7 0/7
#5 – Text alternatives for pictures 0/1 0/1 0/1 0/1 0/1
#6 – Multimedia NA 0/3 NA 0/3 0/3
#7 – Language 0/2 1/2 1/2 1/2 1/2
#8 – Validation 0/1 0/1 0/1 0/1 0/1
Satisfied success criteria 0/15 2/20 5/15 4/20 2/20


But it can be accessible!

o Twitter vs. Easy Chirp:
 http://www.easychirp.com
o Facebook vs. m.Facebook
 http://m.facebook.com
o YouTube vs. Accessible YouTube / Amara
 http://www.cs.unc.edu/~gb/AccessibleYouTube and subtitles using
Amara - http://www.universalsubtitles.org/en/
o SlideShare vs. EasySlideShare:
 http://icant.co.uk/easy-slideshare/?slides=http://urlslideshare
o Accessible elearning: Atutor LMS
http://www.atutor.ca


Accessible course material,
including documents
o An accessible document is the basis for other accessible formats.
 PDF
 DAISY - audiobook
 Braille
…
o Free tools (odt2daisy, odt2braille, Save as Daisy, …)


Involving learners…


So how to proceed?

o 80% of Americans use social media monthly (Forrester)
o Global users spend close to 6 hours/month on social
networking sites (Nielsen).
o Core is to learn:
 overarching concepts to utilize social media for
learning
 how to design learning activities using social media
 pedagogical and theoretical frameworks for social
media and learning


Realigning New Technologies to Pedagogy
Table: Technology affordances mapped to different learning theories
Source: Grainne Conole. "New Schemas for Mapping Pedagogies and
Technologies". July 2008, Ariadne Issue 56

Theories Main focus Map to technologies
Behaviourism • Trial and error learning • Presentation of content,
• Learning through use of multiple media to
association and convey information
reinforcement • Feedback through e-
assessment tools
• Peer feedback

Cognitive constructivism • Focus on the processes • Guided and adaptive
by which learners build their instruction through
own mental structures when interactive materials.
interacting with an • Access to resources and
environment expertise offers the
• Task-orientated, favour potential to develop more
hands-on, self-directed engaging and student-
activities orientated towards centred, active and
design and discovery authentic learning
environments.

Theories Main focus Map to technologies
Social constructivism •Emphasis on interpersonal • Asynchronous and
relationships involving imitation synchronous communication.
and modelling and joint • Archive materials and
construction of knowledge. resources provide ample
opportunity for vicarious
learning.
• Different online
communication tools and
learning environments / social
fora offer potential for new
forms of communities of
practice or facilities to support
& enhance existing
communities.
Situated learning •Learning as social participation • Networking capabilities of the
•Shift from a focus on the Web enable more diverse
individual and information- access to different forms of
focused learning to an expertise and the potential for
emphasis on social learning the development of different
and communication / types of communities.
collaboration. • Online communication tools
and learning environments offer
the potential for new forms of
communities of practice or can
facilitate and enhance existing
communities.

Social Media & Learning

o Courses (15-20 sessions) how to do this:
 Learning foundation: examining connection “learning - social media”
 Concepts: broad trends that stem from using social media
 Tools: exploring various social media technologies, their functions
and capabilities
 Usage: practical methods to employ social media for learning
 Personal activity: design a learning activity using social media
o After completing this course, trainer will be able to:
 Differentiate and learn about social media technologies/concepts
 Understand pedagogical opportunities for social media
 Design learning activities using social media

Relevant initiative

o SMILE - Social Media in Learning and Education
 April 2012 - March 2013 (Facebook Digital Citizenship Research
Grant)
 Online learning laboratory for 100 teachers from the 30 member
states of European Schoolnet (EUN) to investigate and embrace the
educational opportunities social media offers;
 Research with the learning laboratory participants to highlight
trends and best practices for how social media is being used and
can be used in classrooms;
 Broad dissemination of the research results
through EUN’s interactive portals for teachers,
as well as through European and international
meetings and conferences.

What is moving?

o Consultation on “Opening up Education - a proposal for a
European Initiative to enhance education and skills
development through new technologies”
 Last quarter of 2012: EC Communication on Rethinking Skills
aiming to increase the quantity, quality and relevance of skills supply
for higher economic and social outcomes.
 Announce new EU Initiative on "Opening up Education“ (proposal):
 Exploit the potential contribution of ICTs and Open
Educational Resources (OER) to education and skills
development.
 Topic of a subsequent Communication in mid-2013.


Contact details

Mr. Karel Van Isacker
Projects & Business Developer
Mobile: (B) +32 496 334056
Mobile: (GR) +30 6942 868812
Phone: +32 51 568570
E-Mail: karel@phoenixkm.eu
Skype: karel.phoenixkm


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