Authentic Advocacy, Cause Marketing, Digital, Social Media, Swarms, Case Studies
•
38 likes•5,198 views
This is the presentation that was delivered by MediaSauce on February 19th at the Indianapolis Marion County Public Library in the Clowes Auditorium. It covers Cause Marketing as a whole and the integration of digital and social media with it. The focus of this presentation is demonstrating practices and case studies of how businesses and non-profits worked together to change the world. The presentation also showcases how both can increase awareness about their products as well as cause.
Recommended
Recommended
More Related Content
Similar to Authentic Advocacy, Cause Marketing, Digital, Social Media, Swarms, Case Studies
Similar to Authentic Advocacy, Cause Marketing, Digital, Social Media, Swarms, Case Studies (20)
More from MediaSauce
More from MediaSauce (20)
Recently uploaded
Recently uploaded (20)
Authentic Advocacy, Cause Marketing, Digital, Social Media, Swarms, Case Studies
- 4. Why Should you CARE? • The world is a mess, but it’s worth saving • People expect more from you • Doing something will help you grow
- 5. Our promise YOU • New perspective on old problems • Teach you how the world is changing • Clear path how you can grow from it
- 7. We are confronted with the fierce urgency of NOW. Martin Luther King Jr.
- 8. You only find out who is swimming naked when the tide goes out. Warren Buffett
- 10. And “YOU” We mean: individual • business • non-profit
- 11. So much DISCUSS But for today, let’s focus on what groups can do.
- 12. Acta, NON VERBA
- 14. Are you bringing A VOICE to solutions?
- 15. Are you empowering OTHERS to help the effort?
- 16. Go a break down THE OLD BARRIERS and silos.
- 17. Big words hurt my brain
- 18. Let’s break is DOWN
- 19. What can a oup DO?
- 20. Philanthropy Here’s an oversized check for that problem
- 21. Social RESPONSIBILITY We’ll do our work and use our resources in a way that helps solve that problem.
- 22. Cause Marke ng Let’s rally together to solve the problem. (Everyone pitch in!)
- 24. Au n c y IS IMPORTANT
- 28. Let’s start w THIS TECHNOLOGY STUFF
- 41. STILL NO FLYING CARS
- 42. So now what?
- 43. Everyone has a voice
- 47. Rule live : STORY MATTERS
- 58. Market Secrets REVEALED
- 64. Cause Marke ng WHAT IS IT?
- 65. “ His ry” Cause Marke ng • 1983: American Express/Statue of Liberty • 1984: Ronald McDonald House • 1990: Komen Race for the Cure • 1994: MAC Viva Glam • 1997: Target Take Charge of Education • 2004: Dove Campaign for Real Beauty • 2006: Product (RED) http://www.coneinc.com/research/archive.php
- 66. 2008 Cone Cause Study • 89% say collaboration is necessary to solve pressing social and environmental issues. • 79% are likely to switch brands based on cause involvement • compared to 66% in 1993. • 88% of 18-24-year-olds/Millennials http://www.coneinc.com/research/archive.php
- 72. Win-Win-Win
- 73. Busine + Non-Pr s are collaborating to develop deeper relationships and create lasting change.
- 74. Remember THESE? • Philanthropy • Social Responsibility • Cause Marketing
- 75. Busine Representa ves, PLUG YOUR EARS.
- 77. But what is ? REALLY.
- 78. Since When. . . DID “DO GOOD” NOT EQUAL “DO WELL”?
- 79. Crea ng AUTHENTIC ADVOCACY A Framework for Cause-Related Marketing
- 80. ese aren’t new CONCEPTS • Charity events (walks, -thons, dinners) • Bulletin boards and collection jars
- 81. We just have new wa DOING THEM • Twestival • ChipIn • Facebook Causes
- 89. ponen al pansion AWARENESS
- 90. Crea ng Engagement COMMUNITY
- 91. Case Studies • Keep Indianapolis Beautiful • Starbucks • The Nature Conservancy • Share Our Strength
- 92. My Tree & Me KEEP INDIANAPOLIS BEAUTIFUL
- 102. A clear pa
- 103. 5 in you can do now 1. Decide to be a leader 2. Build a soapbox 3. Share your story 4. Cultivate a community 5. Show the results
- 105. Thank You for Attending! @mitchmaxson @scottyhendo http://www.mediasauce.com http://blog.mediasauce.com