Big Data & IoT. Opportunities and challenges
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The third webinar in the series, From concept to consumer – make your IoT idea a commercial reality – focussed on IoT security. One of the major challenges facing the growth and adoption of IoT devices is security. The nature of the fragmented IoT market has led to some genuine security concerns and some novel yet unstandardized devices. With this uncertainty also comes opportunity, especially for solutions who identify security as a key function early in a project. This webinar explored some of the security challenges facing the burgeoning IoT market: Implementation challenges; Safeguards against breaches; Integrating security standards from the outset.
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Big Data & IoT. Opportunities and challenges
- 2. Thanks to 2
- 3. MediaTek Labs aims to accelerate and support the path from idea to product Webinar series to focus on elements within the product design and development phase • This webinar: Big Data 3
- 4. Topics 4 ▪ Background ▪ Intro to MediaTek ▪ Capturing data ▪ Iotic Space ▪ What do I do next?
- 5. TVs DVD/Blu-ray disc players GPS Tablets Smartphones Game station Wearables MEDIATEK TECHNOLOGIES ARE ALL AROUND US
- 6. Ranked by revenue 2014 Connectivity network Feature phone Digital TV* DVD/BD player Optical disc drive Tablets Smartphone …WITH MARKET LEADING POSITIONS IN MANY CATEGORIES We enable more than 1 Billion devices each year
- 7. MediaTekLabs™ ADeveloperCentricEcosystem ▪ Global program – free to join ▪ One Stop Solution ▪ Supporting developers: • Device creation • App development • Services Labs.mediatek.com
- 8. Enabling Solution Success 8 Dev resources Insights and inspiration Access to hardware SDKs for makers (Arduino), professional developers (C/Eclipse), OpenWrt Linux & Keil Technical support Peripherals (sensors, etc) Cloud management of device data Developer advice & matchmaking Design, production & go-to-market help
- 9. The best solution partner for IoT 9
- 10. MediaTek LinkIt™ Portfolio 10 Software&HardwareDevelopmentPlatformsforWearables&IoT LinkIt Smart 7688 labs.mediatek.com/7688 • Open source WiFi platform for a more connected world • For professional developers (OpenWRT, Python, node.js) LinkIt ONE labs.mediatek.com/linkitone • Unrivalled connectivity on a single board • For DIY & maker community (Arduino) LinkIt Connect 7681 labs.mediatek.com/7681 • The simple way to Wi-Fi enable your devices • For low-cost smart home or office deployment
- 11. A newmemberofthefamily LinkIt 7687HDK 11 ▪ Low power, highly integrated WiFi SoC for IoT devices • Common toolchain & set of APIs for multiple chipsets • ARM Cortex-M4F MCU • Ultra-low power WiFi 1x1 802.11b/g/n ▪ Optimised power consumption (2xAA) • Compact module for smart home devices • Comprehensive security engine ▪ AES and 3DES/SHA • Versatile sensor interfaces ▪ Arduino Uno pinout compatible
- 12. The IoT value chain 12 Things Networking Communication services Big data analytics Applications & services Simpleapplication,RTOS Richapplication,Linux/Android Connectivity
- 15. Fundamental shift in scale & scope 15 PC Home as unit Mobile internet Person as unit IoT Thing as unit 1x 10x 100x 1000x 1990 2010 2030
- 16. IoT: connecting the world 16 More • Connected things • Applications • System integrations • Interactions • Data • Services • Analytics New devices New apps New services
- 17. Initial considerations Data is the new currency • User data access may require value add from suppliers Data security – sensitive data • Data transmission • Data retention Regional variations 17
- 18. Do we need to generate Big Data? Dependent upon solution May add additional technical considerations • Connectivity • Latency • Performance / battery Is it always appropriate? 18
- 19. Capture & analytics Verizon research indicates that only around 8% of companies are using more than 25% of the data they capture The potential to analyse not just obvious data but related information enables additional business intelligence to be generated • Supports machine learning • Greater customer insight • Trend analysis • May be your differentiating service! 19
- 20. Cloud vs. local Some actions prompted by data need to be immediate • Context is critical Clean and/or encrypted information 20
- 21. Now you have the data…? Have I captured enough or even the right data? Is there other data that might add richness to my data set? Should I keep my data to myself? • Or is there another way? 21
- 22. ali.nicholl@iotic-labs.com @ac_nicholl Big Data & IoT - Opportunities & Challenges Ali Nicholl, Iotic Labs @ioticlabs 21st April, 2016
- 23. Iotic Labs Iotic Space A safe place to find and exchange
- 24. Relate Interact Iotic Space Things Data from anything Exchange Mash- Apps Share Find Iotic Space from Iotic Labs Share and combine data from anything with anything
- 25. No man is an island Gephi visualisation of social network
- 26. No industry is an Island 26
- 27. Collaboration and creation in communities
- 29. Questions How can we leverage what already exists? How can/will others leverage what we are developing? How can we maximise the potential uses? How does our adaptability compare to the competition? Can we benefit from, and benefit, a community of users? Be an expert & collaborate Just Start Opportunities and challenges – what does this mean?
- 30. Town Square Just Start –we’d love to help Enchanted Map Pin Enchanted Appliances Developer Portal
- 31. Get Involved - FWIC http://www.cambridgewireless.co.uk/futureofwireless /innovation/
- 32. In summary 32 ▪ Work with MediaTek • Labs support to help turn prototypes into commercial products • Engage with the ecosystem providing expert support and advice ▪ Technical considerations • Data capture frequency, sensitivity, context, impact on other performance ▪ Data generation and usage will increase • Data will become the new currency • Vast new pools of customer data ▪ Analytics will become critical • Practical and smart use of collected data will be the difference between success and failure • Businesses looking to grow their IoT revenue will exploit information they collect. ▪ To better understand and serve customers, improve products and create customized solutions for individual customers. ▪ Remember the user • Data protection rules will vary globally • Security ▪ Normalisation and validation • Not all data available is appropriate off the shelf (data provenance) WorkingwithBigData BIG DATA What we know The rest
- 33. ▪ Register at: labs.mediatek.com ▪ Download the complementary SDKs ▪ Watch out for the next webinar – May 24th ▪ IoT security – the challenges and opportunities ▪ http://home.labs.mediatek.com/event/webinar- series-iot-security-the-challenges-and-opportunities/ ▪ Questions? ▪ labs.mediatek.com/contactUs Next Steps
- 34. Thanks – any questions? 34 ed.kay@mediatek.com ali.nicholl@iotic-labs.com
- 35. Copyright © MediaTek Inc. All rights reserved.
Notes de l'éditeur
- Meet the evolving demands and challenges of IoT development As the challenges facing professional IoT developers and startups become increasingly varied, find out how MediaTek Labs Program can support you through the process from proof of concept, to prototyping and meeting supply chain partners and taking your product into commercialisation.
- Not a consumer brand, but we’re at the heart of so many devices used for consumer content
- We’re the biggest player in home entertainment chipsets and The 2nd biggest in smartphones and tablets
- New worldwide initiative for developers Supporting device creation, app development & services based around MediaTek offerings Dedicated global team to ensure easy access to development resources and support services Portal access to technical documents, SDKs, discussion forums, technical & business support Information & support for announced HDKs
- These are some of the things that any developer / innovator needs to create an IoT product: Access to HW (HDKs based on industry-leading reference designs) SW tools Dev resources (dev guidelines, tutorials, example code etc) Support Cloud storage Peripherals (sensors etc) Design, production & go-to-market help (basically the things we’re going to prove in the next set of slides that we have put in place in only a year since launch of Labs) From smart light bulbs to smartwatches, the next-generation health monitoring devices, robotic rovers and tracking devices, developers can make their journey with MediaTek Labs help.
- MediaTek Labs is the home of MediaTek LinkIt™, some of the world’s best connected platforms for Wearable and IoT devices. With our development tools you can create devices that can connect to other devices or directly to cloud applications and services. The LinkIt platforms consist of Software Development Kits (SDKs), Hardware Development Kits (HDKs) and related technical documentation. MediaTek LinkIt ONE: Create proof-of-concepts with unrivalled connectivity on a single board. Based on the MediaTek MT2502 (Aster) SOC, the platform offers comprehensive communication, storage and multimedia features. Supported technology includes GSM, GPRS, Bluetooth 2.1 and 4.0, SD card and MP3/AAC audio; as well as Wi-Fi and GNSS (GPS/GLONASS/BeiDou). Easily create new software or reuse existing Arduino board code using LinkIt ONE SDK (for Arduino). - Popular platform offering for Do-It-Yourself Maker community MediaTek LinkIt Connect 7681: This development platform gives you the power to create simple Wi-Fi enabled IoT devices for the smart home or office. Create smart plugs, light bulbs or smart appliances that connect to smartphones, cloud applications and home network services. Built on the MediaTek MT7681 Wi-Fi SOC, the platform enables rapid prototyping with an SDK for Microsoft Windows and Ubuntu Linux, a module and a development board. When ready to go beyond proof-of-concept, the MediaTek Labs Partner Connect program will help connect you with relevant supply chain partners to facilitate professional prototyping and final product design of both software and hardware. Further MediaTek LinkIt™ portfolio expansion planned to address different segments of Wearables & IoT
- • Robust Wi-Fi Development Board : ARM Cortex-M4F MCU (192 MHz), 1x1 802.11b/g/n Wi-Fi subsystem, integrated security engine (AES and 3DES/SHA), embedded SRAM/ROM and 2MB serial flash. • Optimized power consumption : Powered by 2xAA batteries — current measurement support helps you optimize power use in battery powered IoT products — or USB (fixed power connections). • Full Pre-Commercial Prototyping : Range of essential pre-commercial testing features, including, power consumption monitoring and debug socket. • Ready for Commercialization : Includes module based on the MediaTek MT7687F Wi-Fi SOC — the same module is available for manufacture of final IoT products. Silicon Application Corp. Group can also offer design and development, prototyping, service, and sourcing of additional components through own or partner/customer resources. • Strong Extensibility : Pinout compatible with Arduino Uno (Revision 3), with an eight pin extension connector offering versatile peripheral connectivity, including UART, I2C, SPI, I2S, PWM, IrDA and auxiliary ADC.