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The Affiliate Marketing Tax: How Colorado & the Industry Mobilized its Fight
Affiliate Marketing-Citizens Unite!!! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Look at Our Breadth ,[object Object],[object Object],[object Object],[object Object],[object Object]
The opportunity:  Performance Marketing Growth 13% 46% 41% 5% 48% 47% 4% 45% 51% 4% 39% 57% Source: IAB April 2-10 4% 37% 59% 2005 2006 2007 2008 2009 $12.5 B $16.9 B $21.2 B $23.4 B $22.7 B
The opportunity: Affiliate Marketing Spending
We Need to Act Together as a Unified Industry Network Local Groups National Groups Social Networks Corporate Involvement We need to coordinate locally and nationally and leverage social media amplification using twitter, facebook, and blogs etc to mobilize, broadcast, and generate ground swell awareness http://www.performancemarketingassociation.com   Industry Groups Associations
However, performance marketing stands at the crossroads... MAKE NO MISTAKE … we are at a critical time in our growth. Decisions & how we act now will FOREVER impact everyone and our future potential
We Need to Go from Good to Great ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Benefits of Our Industry Action & the State Affiliate Tax issue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ITS NOT OVER! This is just starting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Panel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions for the Panel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions for Representative Palmer ,[object Object],[object Object],[object Object],[object Object],[object Object]

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AffCon2010 Panel "The Affiliate Tax: How Colorado & the Industry Mobilized its Fight"

  • 1. The Affiliate Marketing Tax: How Colorado & the Industry Mobilized its Fight
  • 2.
  • 3.
  • 4. The opportunity: Performance Marketing Growth 13% 46% 41% 5% 48% 47% 4% 45% 51% 4% 39% 57% Source: IAB April 2-10 4% 37% 59% 2005 2006 2007 2008 2009 $12.5 B $16.9 B $21.2 B $23.4 B $22.7 B
  • 5. The opportunity: Affiliate Marketing Spending
  • 6. We Need to Act Together as a Unified Industry Network Local Groups National Groups Social Networks Corporate Involvement We need to coordinate locally and nationally and leverage social media amplification using twitter, facebook, and blogs etc to mobilize, broadcast, and generate ground swell awareness http://www.performancemarketingassociation.com Industry Groups Associations
  • 7. However, performance marketing stands at the crossroads... MAKE NO MISTAKE … we are at a critical time in our growth. Decisions & how we act now will FOREVER impact everyone and our future potential
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.