1. Big Data & its Business Applications
-or-
How to Monetize Data
H@cking Medicine Joshua Rosenthal, PhD
A Production of the MIT Entrepreneurship Center 10.22-23.11

2. 1) Start with the Money
Note: Payer (money) buying intervention (provider)

3. Engineers' Guide to Multiples
1x Rev 4x Rev 8x Rev
- Ja Ja Binks + Good fights + Existential crises
of free agency vs.
- Teddy Bears determinism wrapped
in a fairy tale

4. Specifically, learn why they are wrong
performance-driven consumerism,
following financial services & e- Sounds good,
makes sense
(Nice hair, good
Problem:
saying this
for 20 years
Hack:
then make a biz from it

5. 3) Know the Bodies
Health Care, Where Good Ideas Go to Die

6. Perverse Incentive - A
Supply-driven markets:
Note:
v
cf. Dartmouth Atlas for Unwarranted Variation

7. Perverse Incentive - B
Payers have Money and Aggregate
(Read w/ accent)
Note:
Medicare $ > Employer $
Employer populations = tougher outcomes (3-year turn)
Cf. Medicare reimbursement rates

8. Illusion
Track how
fat you are!
Only $1.99!
Note:

9. ... but you are probably not profitable
If P < EHC x DWS, then 501c3
501c3: Non-profit

10. ... but you are probably doing bad things

11. to make money
&
do good
in Health Care

12. 5) Start
... with the money: _______
... where they make profit: _______
... with a real biz problem: _______
... with the (publicly available) data: _______
-
Then ask: Does this hose people?
A: quality > than quantity (supply driven)?
B: customer/patient satisfaction?

13. Data & Biz Problems
Package in work group
1) List of Data Sources & Context
2) Connections between Data and Biz Needs:
A Mad Libs Approach
(Psst... Know a good accelerometer app developer? Please ping me.)

14. How to Monetize Data
-Summary-
1) Start with the Money
3) Know the Bodies
4) Do Good and Make Money
5) Start