SlideShare a Scribd company logo
1 of 24
1/24
Reimbursement in EU/USA for
Pharmaceuticals and Medical Devices
A Step By Step Checklist
UK Office:
27 Old Gloucester St.,
London WC1N 3AX
uk@mediclever.com
+44.208.099.7435
Israel Office:
6 Ha-Teena St.,
Modiin 71799
il@mediclever.com
+972.50.837.1711
Amir Inbar,
CEO
Mediclever Ltd.
amir@mediclever.com
www.mediclever.com
2/24
 Decision Makers for
a market launch
 Following FDA/CE
 Planning for
reimbursement
Past
Reimbursement is
‘given’
Just prior to launch
Healthcare Providers
 Healthcare costs Containable
 Reimbursement
strategy
Not important
Reimbursement In Europe and The USA
Why Reimbursement
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
3/24
Reimbursement In Europe and The USA
Why Reimbursement
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
4/24
So, what has changed?
Reimbursement In Europe and The USA
Why Reimbursement
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
5/24
 Decision Makers for
a market launch
 Following FDA/CE
 Planning for
reimbursement
Past Present
Healthcare Providers
+ Payers
Reimbursement is
‘given’
Reimbursement only if
there’s clinical +
economic Value
Just prior to launch At an early stage
Healthcare Providers
 Healthcare costs Containable Soaring
Required by Investors,
inc. resources and
timelines
 Reimbursement
strategy
Not important
Reimbursement In Europe and The USA
Why Reimbursement
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
6/24
• Wrong features: Product’s features impede reimbursement
Not addressing reimbursement issues early:
• Unnecessary trials: Conducted post FDA/CE to convince Payers
• Wrong applications: Targeting indications/settings/population
that inhibit reimbursement – Check in advance.
=> Addressing reimbursement issues early on will
result in more revenues, sooner.
!
• Problematic FDA/CE applications: Preventing reimbursement
Short regulatory path ≠ Optimal reimbursement
Add reimbursement related issues to initial FDA/CE trial.
Reimbursement In Europe and The USA
Why Reimbursement
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
7/24
So, how should vendors prepare for the
launch of their new Medical Device or
Drug in this new era?
Reimbursement In Europe and The USA
Why Reimbursement
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
8/24
Reimbursement In Europe and The USA
Checklist
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
9/24
Reimbursement In Europe and The USA
Checklist
Step 1:
• Find out whether there are any existing Codes, Coverage
policies and Payment mechanisms that could be utilized or
compared to by the new Drug/Device.
• Define the most relevant Decision Makers for the
reimbursement of the new Drug/Device.
• Formulate an initial reimbursement strategy for the new
Drug/Device
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
More Info / Pricing
1.Reimbursement
Landscape:
a.Seek existing/
relevant
reimbursement
mechanisms
b.Define Decision
Makers
c. Formulate initial
reimbursement
strategy
10/24
Main
Decision
Makers are
Healthcare
Providers
In case all the required reimbursement mechanisms are available, there
is no need to contact the RDMs (Reimbursement Decision Makers).
The relevant Decision Makers are the Healthcare Providers and the
Patients.
Reimbursement In Europe and The USA
Checklist
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
More Info / Pricing
1.Reimbursement
Landscape:
a.Seek existing/
relevant
reimbursement
mechanisms
b.Define Decision
Makers
c. Formulate initial
reimbursement
strategy
11/24
Main
Decision
Makers are
Healthcare
Providers
Reimbursement In Europe and The USA
Checklist
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
More Info / Pricing
1.Reimbursement
Landscape:
a.Seek existing/
relevant
reimbursement
mechanisms
b.Define Decision
Makers
c. Formulate initial
reimbursement
strategy
In case all or any of the required reimbursement mechanisms are NOT
available, the relevant Decision Makers are the RDMs (Reimbursement
Decision makers).
Main
Decision
Makers are
the RDMs
12/24
Main
Decision
Makers are
Healthcare
Providers
Reimbursement In Europe and The USA
Checklist
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
More Info / Pricing
1.Reimbursement
Landscape:
a.Seek existing/
relevant
reimbursement
mechanisms
b.Define Decision
Makers
c. Formulate initial
reimbursement
strategy
Main
Decision
Makers are
the RDMs
2.Evidence
Planning:
a.Value Story
b.Economic
Model
c. Study Protocol
d.Stake-holders’
feedback
More Info / Pricing
a. Value Story: Indicate the clinical AND economic benefits for the
identified Decision Maker
b. Economic Model: Use for sensitivity analysis and as a sales tool
c. Study protocol: Include reimbursement related parameters
d. Stakeholders’ feedback: Obtain before initiating the trial
13/24
Main
Decision
Makers are
Healthcare
Providers
Reimbursement In Europe and The USA
Checklist
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
More Info / Pricing
1.Reimbursement
Landscape:
a.Seek existing/
relevant
reimbursement
mechanisms
b.Define Decision
Makers
c. Formulate initial
reimbursement
strategy
Main
Decision
Makers are
the RDMs
2.Evidence
Planning:
a.Value Story
b.Economic
Model
c. Study Protocol
d.Stake-holders’
feedback
More Info / Pricing
• Perform the clinical study and publish its results
• Make sure that the published article establishes the ‘claims’ in the
Value Story
Conduct
Clinical
Study
Publish
evidence
14/24
Main
Decision
Makers are
Healthcare
Providers
Reimbursement In Europe and The USA
Checklist
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
More Info / Pricing
1.Reimbursement
Landscape:
a.Seek existing/
relevant
reimbursement
mechanisms
b.Define Decision
Makers
c. Formulate initial
reimbursement
strategy
Main
Decision
Makers are
the RDMs
2.Evidence
Planning:
a.Value Story
b.Economic
Model
c. Study Protocol
d.Stake-holders’
feedback
More Info / Pricing
• If the main Decision Makers are the Healthcare Providers,
immediately after obtaining FDA clearance / CE Mark, use the Value
Story, Economic Model and published articles to initiate sales
Conduct
Clinical
Study
Publish
evidence
After
FDA/CE
=>
Initiate
sales
15/24
Main
Decision
Makers are
Healthcare
Providers
Reimbursement In Europe and The USA
Checklist
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
More Info / Pricing
1.Reimbursement
Landscape:
a.Seek existing/
relevant
reimbursement
mechanisms
b.Define Decision
Makers
c. Formulate initial
reimbursement
strategy
Main
Decision
Makers are
the RDMs
2.Evidence
Planning:
a.Value Story
b.Economic
Model
c. Study Protocol
d.Stake-holders’
feedback
More Info / Pricing
Conduct
Clinical
Study
Publish
evidence
After
FDA/CE
=>
Initiate
sales
• If the main Decision Makers are the Reimbursement Decision Makers,
make sure your product has been used by “many physicians or
practitioners” in the designated country
Achieve
a
minimal
user
base
16/24
Main
Decision
Makers are
Healthcare
Providers
Reimbursement In Europe and The USA
Checklist
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
More Info / Pricing
1.Reimbursement
Landscape:
a.Seek existing/
relevant
reimbursement
mechanisms
b.Define Decision
Makers
c. Formulate initial
reimbursement
strategy
Main
Decision
Makers are
the RDMs
2.Evidence
Planning:
a.Value Story
b.Economic
Model
c. Study Protocol
d.Stake-holders’
feedback
More Info / Pricing
Conduct
Clinical
Study
Publish
evidence
After
FDA/CE
=>
Initiate
sales
• Verify support from the relevant
physicians, Key Opinion Leaders
and medical societies
Achieve
a
minimal
user
base
3.Verify
stakeholders
support
17/24
Main
Decision
Makers are
Healthcare
Providers
Reimbursement In Europe and The USA
Checklist
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
More Info / Pricing
1.Reimbursement
Landscape:
a.Seek existing/
relevant
reimbursement
mechanisms
b.Define Decision
Makers
c. Formulate initial
reimbursement
strategy
Main
Decision
Makers are
the RDMs
2.Evidence
Planning:
a.Value Story
b.Economic
Model
c. Study Protocol
d.Stake-holders’
feedback
More Info / Pricing
Conduct
Clinical
Study
Publish
evidence
After
FDA/CE
=>
Initiate
sales
• After obtaining FDA clearance /
CE Mark, apply for Codes,
Coverage and Payment
Achieve
a
minimal
user
base
3.Verify
stakeholders
support
4. Apply for codes,
coverage,
payment
18/24
Reimbursement In Europe and The USA
Timing
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
19/24
Start early! The outcome of this
Reimbursement Landscape report could
impact product development, relevant
applications and the targeted markets
Prior to initiating clinical studies
Reimbursement In Europe and The USA
Timing
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
Main
Decision
Makers are
Healthcare
Providers
More Info / Pricing
1.Reimbursement
Landscape:
a.Seek existing/
relevant
reimbursement
mechanisms
b.Define Decision
Makers
c. Formulate initial
reimbursement
strategy
Main
Decision
Makers are
the RDMs
2.Evidence
Planning:
a.Value Story
b.Economic
Model
c. Study Protocol
d.Stake-holders’
feedback
More Info / Pricing
Conduct
Clinical
Study
Publish
evidence
After
FDA/CE
=>
Initiate
sales
Achieve
a
minimal
user
base
20/24
Start Now !
Reimbursement In Europe and The USA
Timing
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
21/24
Reimbursement In Europe and The USA
Costs
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
22/24
Reimbursement In Europe and The USA
Costs
To receive our quote, kindly click on the appropriate “More Info /
Pricing” link in one of the relevant boxes below.
Why
Reimbursement
Reimbursement
Checklist
Timing
Costs
Main
Decision
Makers are
Healthcare
Providers
More Info / Pricing
1.Reimbursement
Landscape:
a.Seek existing/
relevant
reimbursement
mechanisms
b.Define Decision
Makers
c. Formulate initial
reimbursement
strategy
Main
Decision
Makers are
the RDMs
2.Evidence
Planning:
a.Value Story
b.Economic
Model
c. Study Protocol
d.Stake-holders’
feedback
More Info / Pricing
Conduct
Clinical
Study
Publish
evidence
After
FDA/CE
=>
Initiate
sales
Achieve
a
minimal
user
base
23/24
Some of Our Clients
0
24/24
Thank You
• UK Office:
• 27 Old Gloucester St.,
• London WC1N 3AX
• uk@mediclever.com
• +44.208.099.7435
• Israel Office:
• 6 Ha-Teena St.,
• Modiin 71799
• il@mediclever.com
• +972.50.837.1711
• Amir Inbar, CEO
• Mediclever Ltd.
• amir@mediclever.com
• www.mediclever.com

More Related Content

Recently uploaded

Measurement of Radiation and Dosimetric Procedure.pptx
Measurement of Radiation and Dosimetric Procedure.pptxMeasurement of Radiation and Dosimetric Procedure.pptx
Measurement of Radiation and Dosimetric Procedure.pptxDr. Dheeraj Kumar
 
SYNDESMOTIC INJURY- ANATOMICAL REPAIR.pptx
SYNDESMOTIC INJURY- ANATOMICAL REPAIR.pptxSYNDESMOTIC INJURY- ANATOMICAL REPAIR.pptx
SYNDESMOTIC INJURY- ANATOMICAL REPAIR.pptxdrashraf369
 
Informed Consent Empowering Healthcare Decision-Making.pptx
Informed Consent Empowering Healthcare Decision-Making.pptxInformed Consent Empowering Healthcare Decision-Making.pptx
Informed Consent Empowering Healthcare Decision-Making.pptxSasikiranMarri
 
Presentation on Parasympathetic Nervous System
Presentation on Parasympathetic Nervous SystemPresentation on Parasympathetic Nervous System
Presentation on Parasympathetic Nervous SystemPrerana Jadhav
 
Lippincott Microcards_ Microbiology Flash Cards-LWW (2015).pdf
Lippincott Microcards_ Microbiology Flash Cards-LWW (2015).pdfLippincott Microcards_ Microbiology Flash Cards-LWW (2015).pdf
Lippincott Microcards_ Microbiology Flash Cards-LWW (2015).pdfSreeja Cherukuru
 
Report Back from SGO: What’s New in Uterine Cancer?.pptx
Report Back from SGO: What’s New in Uterine Cancer?.pptxReport Back from SGO: What’s New in Uterine Cancer?.pptx
Report Back from SGO: What’s New in Uterine Cancer?.pptxbkling
 
PERFECT BUT PAINFUL TKR -ROLE OF SYNOVECTOMY.pptx
PERFECT BUT PAINFUL TKR -ROLE OF SYNOVECTOMY.pptxPERFECT BUT PAINFUL TKR -ROLE OF SYNOVECTOMY.pptx
PERFECT BUT PAINFUL TKR -ROLE OF SYNOVECTOMY.pptxdrashraf369
 
POST NATAL EXERCISES AND ITS IMPACT.pptx
POST NATAL EXERCISES AND ITS IMPACT.pptxPOST NATAL EXERCISES AND ITS IMPACT.pptx
POST NATAL EXERCISES AND ITS IMPACT.pptxvirengeeta
 
Glomerular Filtration rate and its determinants.pptx
Glomerular Filtration rate and its determinants.pptxGlomerular Filtration rate and its determinants.pptx
Glomerular Filtration rate and its determinants.pptxDr.Nusrat Tariq
 
Hematology and Immunology - Leukocytes Functions
Hematology and Immunology - Leukocytes FunctionsHematology and Immunology - Leukocytes Functions
Hematology and Immunology - Leukocytes FunctionsMedicoseAcademics
 
epilepsy and status epilepticus for undergraduate.pptx
epilepsy and status epilepticus  for undergraduate.pptxepilepsy and status epilepticus  for undergraduate.pptx
epilepsy and status epilepticus for undergraduate.pptxMohamed Rizk Khodair
 
Pharmaceutical Marketting: Unit-5, Pricing
Pharmaceutical Marketting: Unit-5, PricingPharmaceutical Marketting: Unit-5, Pricing
Pharmaceutical Marketting: Unit-5, PricingArunagarwal328757
 
Presentation on General Anesthetics pdf.
Presentation on General Anesthetics pdf.Presentation on General Anesthetics pdf.
Presentation on General Anesthetics pdf.Prerana Jadhav
 
Glomerular Filtration and determinants of glomerular filtration .pptx
Glomerular Filtration and  determinants of glomerular filtration .pptxGlomerular Filtration and  determinants of glomerular filtration .pptx
Glomerular Filtration and determinants of glomerular filtration .pptxDr.Nusrat Tariq
 
LUNG TUMORS AND ITS CLASSIFICATIONS.pdf
LUNG TUMORS AND ITS  CLASSIFICATIONS.pdfLUNG TUMORS AND ITS  CLASSIFICATIONS.pdf
LUNG TUMORS AND ITS CLASSIFICATIONS.pdfDolisha Warbi
 
world health day presentation ppt download
world health day presentation ppt downloadworld health day presentation ppt download
world health day presentation ppt downloadAnkitKumar311566
 
SWD (Short wave diathermy)- Physiotherapy.ppt
SWD (Short wave diathermy)- Physiotherapy.pptSWD (Short wave diathermy)- Physiotherapy.ppt
SWD (Short wave diathermy)- Physiotherapy.pptMumux Mirani
 
Primary headache and facial pain. (2024)
Primary headache and facial pain. (2024)Primary headache and facial pain. (2024)
Primary headache and facial pain. (2024)Mohamed Rizk Khodair
 
PULMONARY EDEMA AND ITS MANAGEMENT.pdf
PULMONARY EDEMA AND  ITS  MANAGEMENT.pdfPULMONARY EDEMA AND  ITS  MANAGEMENT.pdf
PULMONARY EDEMA AND ITS MANAGEMENT.pdfDolisha Warbi
 

Recently uploaded (20)

Measurement of Radiation and Dosimetric Procedure.pptx
Measurement of Radiation and Dosimetric Procedure.pptxMeasurement of Radiation and Dosimetric Procedure.pptx
Measurement of Radiation and Dosimetric Procedure.pptx
 
SYNDESMOTIC INJURY- ANATOMICAL REPAIR.pptx
SYNDESMOTIC INJURY- ANATOMICAL REPAIR.pptxSYNDESMOTIC INJURY- ANATOMICAL REPAIR.pptx
SYNDESMOTIC INJURY- ANATOMICAL REPAIR.pptx
 
Informed Consent Empowering Healthcare Decision-Making.pptx
Informed Consent Empowering Healthcare Decision-Making.pptxInformed Consent Empowering Healthcare Decision-Making.pptx
Informed Consent Empowering Healthcare Decision-Making.pptx
 
Presentation on Parasympathetic Nervous System
Presentation on Parasympathetic Nervous SystemPresentation on Parasympathetic Nervous System
Presentation on Parasympathetic Nervous System
 
Epilepsy
EpilepsyEpilepsy
Epilepsy
 
Lippincott Microcards_ Microbiology Flash Cards-LWW (2015).pdf
Lippincott Microcards_ Microbiology Flash Cards-LWW (2015).pdfLippincott Microcards_ Microbiology Flash Cards-LWW (2015).pdf
Lippincott Microcards_ Microbiology Flash Cards-LWW (2015).pdf
 
Report Back from SGO: What’s New in Uterine Cancer?.pptx
Report Back from SGO: What’s New in Uterine Cancer?.pptxReport Back from SGO: What’s New in Uterine Cancer?.pptx
Report Back from SGO: What’s New in Uterine Cancer?.pptx
 
PERFECT BUT PAINFUL TKR -ROLE OF SYNOVECTOMY.pptx
PERFECT BUT PAINFUL TKR -ROLE OF SYNOVECTOMY.pptxPERFECT BUT PAINFUL TKR -ROLE OF SYNOVECTOMY.pptx
PERFECT BUT PAINFUL TKR -ROLE OF SYNOVECTOMY.pptx
 
POST NATAL EXERCISES AND ITS IMPACT.pptx
POST NATAL EXERCISES AND ITS IMPACT.pptxPOST NATAL EXERCISES AND ITS IMPACT.pptx
POST NATAL EXERCISES AND ITS IMPACT.pptx
 
Glomerular Filtration rate and its determinants.pptx
Glomerular Filtration rate and its determinants.pptxGlomerular Filtration rate and its determinants.pptx
Glomerular Filtration rate and its determinants.pptx
 
Hematology and Immunology - Leukocytes Functions
Hematology and Immunology - Leukocytes FunctionsHematology and Immunology - Leukocytes Functions
Hematology and Immunology - Leukocytes Functions
 
epilepsy and status epilepticus for undergraduate.pptx
epilepsy and status epilepticus  for undergraduate.pptxepilepsy and status epilepticus  for undergraduate.pptx
epilepsy and status epilepticus for undergraduate.pptx
 
Pharmaceutical Marketting: Unit-5, Pricing
Pharmaceutical Marketting: Unit-5, PricingPharmaceutical Marketting: Unit-5, Pricing
Pharmaceutical Marketting: Unit-5, Pricing
 
Presentation on General Anesthetics pdf.
Presentation on General Anesthetics pdf.Presentation on General Anesthetics pdf.
Presentation on General Anesthetics pdf.
 
Glomerular Filtration and determinants of glomerular filtration .pptx
Glomerular Filtration and  determinants of glomerular filtration .pptxGlomerular Filtration and  determinants of glomerular filtration .pptx
Glomerular Filtration and determinants of glomerular filtration .pptx
 
LUNG TUMORS AND ITS CLASSIFICATIONS.pdf
LUNG TUMORS AND ITS  CLASSIFICATIONS.pdfLUNG TUMORS AND ITS  CLASSIFICATIONS.pdf
LUNG TUMORS AND ITS CLASSIFICATIONS.pdf
 
world health day presentation ppt download
world health day presentation ppt downloadworld health day presentation ppt download
world health day presentation ppt download
 
SWD (Short wave diathermy)- Physiotherapy.ppt
SWD (Short wave diathermy)- Physiotherapy.pptSWD (Short wave diathermy)- Physiotherapy.ppt
SWD (Short wave diathermy)- Physiotherapy.ppt
 
Primary headache and facial pain. (2024)
Primary headache and facial pain. (2024)Primary headache and facial pain. (2024)
Primary headache and facial pain. (2024)
 
PULMONARY EDEMA AND ITS MANAGEMENT.pdf
PULMONARY EDEMA AND  ITS  MANAGEMENT.pdfPULMONARY EDEMA AND  ITS  MANAGEMENT.pdf
PULMONARY EDEMA AND ITS MANAGEMENT.pdf
 

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Reimbursement Process Checklist

  • 1. 1/24 Reimbursement in EU/USA for Pharmaceuticals and Medical Devices A Step By Step Checklist UK Office: 27 Old Gloucester St., London WC1N 3AX uk@mediclever.com +44.208.099.7435 Israel Office: 6 Ha-Teena St., Modiin 71799 il@mediclever.com +972.50.837.1711 Amir Inbar, CEO Mediclever Ltd. amir@mediclever.com www.mediclever.com
  • 2. 2/24  Decision Makers for a market launch  Following FDA/CE  Planning for reimbursement Past Reimbursement is ‘given’ Just prior to launch Healthcare Providers  Healthcare costs Containable  Reimbursement strategy Not important Reimbursement In Europe and The USA Why Reimbursement Why Reimbursement Reimbursement Checklist Timing Costs
  • 3. 3/24 Reimbursement In Europe and The USA Why Reimbursement Why Reimbursement Reimbursement Checklist Timing Costs
  • 4. 4/24 So, what has changed? Reimbursement In Europe and The USA Why Reimbursement Why Reimbursement Reimbursement Checklist Timing Costs
  • 5. 5/24  Decision Makers for a market launch  Following FDA/CE  Planning for reimbursement Past Present Healthcare Providers + Payers Reimbursement is ‘given’ Reimbursement only if there’s clinical + economic Value Just prior to launch At an early stage Healthcare Providers  Healthcare costs Containable Soaring Required by Investors, inc. resources and timelines  Reimbursement strategy Not important Reimbursement In Europe and The USA Why Reimbursement Why Reimbursement Reimbursement Checklist Timing Costs
  • 6. 6/24 • Wrong features: Product’s features impede reimbursement Not addressing reimbursement issues early: • Unnecessary trials: Conducted post FDA/CE to convince Payers • Wrong applications: Targeting indications/settings/population that inhibit reimbursement – Check in advance. => Addressing reimbursement issues early on will result in more revenues, sooner. ! • Problematic FDA/CE applications: Preventing reimbursement Short regulatory path ≠ Optimal reimbursement Add reimbursement related issues to initial FDA/CE trial. Reimbursement In Europe and The USA Why Reimbursement Why Reimbursement Reimbursement Checklist Timing Costs
  • 7. 7/24 So, how should vendors prepare for the launch of their new Medical Device or Drug in this new era? Reimbursement In Europe and The USA Why Reimbursement Why Reimbursement Reimbursement Checklist Timing Costs
  • 8. 8/24 Reimbursement In Europe and The USA Checklist Why Reimbursement Reimbursement Checklist Timing Costs
  • 9. 9/24 Reimbursement In Europe and The USA Checklist Step 1: • Find out whether there are any existing Codes, Coverage policies and Payment mechanisms that could be utilized or compared to by the new Drug/Device. • Define the most relevant Decision Makers for the reimbursement of the new Drug/Device. • Formulate an initial reimbursement strategy for the new Drug/Device Why Reimbursement Reimbursement Checklist Timing Costs More Info / Pricing 1.Reimbursement Landscape: a.Seek existing/ relevant reimbursement mechanisms b.Define Decision Makers c. Formulate initial reimbursement strategy
  • 10. 10/24 Main Decision Makers are Healthcare Providers In case all the required reimbursement mechanisms are available, there is no need to contact the RDMs (Reimbursement Decision Makers). The relevant Decision Makers are the Healthcare Providers and the Patients. Reimbursement In Europe and The USA Checklist Why Reimbursement Reimbursement Checklist Timing Costs More Info / Pricing 1.Reimbursement Landscape: a.Seek existing/ relevant reimbursement mechanisms b.Define Decision Makers c. Formulate initial reimbursement strategy
  • 11. 11/24 Main Decision Makers are Healthcare Providers Reimbursement In Europe and The USA Checklist Why Reimbursement Reimbursement Checklist Timing Costs More Info / Pricing 1.Reimbursement Landscape: a.Seek existing/ relevant reimbursement mechanisms b.Define Decision Makers c. Formulate initial reimbursement strategy In case all or any of the required reimbursement mechanisms are NOT available, the relevant Decision Makers are the RDMs (Reimbursement Decision makers). Main Decision Makers are the RDMs
  • 12. 12/24 Main Decision Makers are Healthcare Providers Reimbursement In Europe and The USA Checklist Why Reimbursement Reimbursement Checklist Timing Costs More Info / Pricing 1.Reimbursement Landscape: a.Seek existing/ relevant reimbursement mechanisms b.Define Decision Makers c. Formulate initial reimbursement strategy Main Decision Makers are the RDMs 2.Evidence Planning: a.Value Story b.Economic Model c. Study Protocol d.Stake-holders’ feedback More Info / Pricing a. Value Story: Indicate the clinical AND economic benefits for the identified Decision Maker b. Economic Model: Use for sensitivity analysis and as a sales tool c. Study protocol: Include reimbursement related parameters d. Stakeholders’ feedback: Obtain before initiating the trial
  • 13. 13/24 Main Decision Makers are Healthcare Providers Reimbursement In Europe and The USA Checklist Why Reimbursement Reimbursement Checklist Timing Costs More Info / Pricing 1.Reimbursement Landscape: a.Seek existing/ relevant reimbursement mechanisms b.Define Decision Makers c. Formulate initial reimbursement strategy Main Decision Makers are the RDMs 2.Evidence Planning: a.Value Story b.Economic Model c. Study Protocol d.Stake-holders’ feedback More Info / Pricing • Perform the clinical study and publish its results • Make sure that the published article establishes the ‘claims’ in the Value Story Conduct Clinical Study Publish evidence
  • 14. 14/24 Main Decision Makers are Healthcare Providers Reimbursement In Europe and The USA Checklist Why Reimbursement Reimbursement Checklist Timing Costs More Info / Pricing 1.Reimbursement Landscape: a.Seek existing/ relevant reimbursement mechanisms b.Define Decision Makers c. Formulate initial reimbursement strategy Main Decision Makers are the RDMs 2.Evidence Planning: a.Value Story b.Economic Model c. Study Protocol d.Stake-holders’ feedback More Info / Pricing • If the main Decision Makers are the Healthcare Providers, immediately after obtaining FDA clearance / CE Mark, use the Value Story, Economic Model and published articles to initiate sales Conduct Clinical Study Publish evidence After FDA/CE => Initiate sales
  • 15. 15/24 Main Decision Makers are Healthcare Providers Reimbursement In Europe and The USA Checklist Why Reimbursement Reimbursement Checklist Timing Costs More Info / Pricing 1.Reimbursement Landscape: a.Seek existing/ relevant reimbursement mechanisms b.Define Decision Makers c. Formulate initial reimbursement strategy Main Decision Makers are the RDMs 2.Evidence Planning: a.Value Story b.Economic Model c. Study Protocol d.Stake-holders’ feedback More Info / Pricing Conduct Clinical Study Publish evidence After FDA/CE => Initiate sales • If the main Decision Makers are the Reimbursement Decision Makers, make sure your product has been used by “many physicians or practitioners” in the designated country Achieve a minimal user base
  • 16. 16/24 Main Decision Makers are Healthcare Providers Reimbursement In Europe and The USA Checklist Why Reimbursement Reimbursement Checklist Timing Costs More Info / Pricing 1.Reimbursement Landscape: a.Seek existing/ relevant reimbursement mechanisms b.Define Decision Makers c. Formulate initial reimbursement strategy Main Decision Makers are the RDMs 2.Evidence Planning: a.Value Story b.Economic Model c. Study Protocol d.Stake-holders’ feedback More Info / Pricing Conduct Clinical Study Publish evidence After FDA/CE => Initiate sales • Verify support from the relevant physicians, Key Opinion Leaders and medical societies Achieve a minimal user base 3.Verify stakeholders support
  • 17. 17/24 Main Decision Makers are Healthcare Providers Reimbursement In Europe and The USA Checklist Why Reimbursement Reimbursement Checklist Timing Costs More Info / Pricing 1.Reimbursement Landscape: a.Seek existing/ relevant reimbursement mechanisms b.Define Decision Makers c. Formulate initial reimbursement strategy Main Decision Makers are the RDMs 2.Evidence Planning: a.Value Story b.Economic Model c. Study Protocol d.Stake-holders’ feedback More Info / Pricing Conduct Clinical Study Publish evidence After FDA/CE => Initiate sales • After obtaining FDA clearance / CE Mark, apply for Codes, Coverage and Payment Achieve a minimal user base 3.Verify stakeholders support 4. Apply for codes, coverage, payment
  • 18. 18/24 Reimbursement In Europe and The USA Timing Why Reimbursement Reimbursement Checklist Timing Costs
  • 19. 19/24 Start early! The outcome of this Reimbursement Landscape report could impact product development, relevant applications and the targeted markets Prior to initiating clinical studies Reimbursement In Europe and The USA Timing Why Reimbursement Reimbursement Checklist Timing Costs Main Decision Makers are Healthcare Providers More Info / Pricing 1.Reimbursement Landscape: a.Seek existing/ relevant reimbursement mechanisms b.Define Decision Makers c. Formulate initial reimbursement strategy Main Decision Makers are the RDMs 2.Evidence Planning: a.Value Story b.Economic Model c. Study Protocol d.Stake-holders’ feedback More Info / Pricing Conduct Clinical Study Publish evidence After FDA/CE => Initiate sales Achieve a minimal user base
  • 20. 20/24 Start Now ! Reimbursement In Europe and The USA Timing Why Reimbursement Reimbursement Checklist Timing Costs
  • 21. 21/24 Reimbursement In Europe and The USA Costs Why Reimbursement Reimbursement Checklist Timing Costs
  • 22. 22/24 Reimbursement In Europe and The USA Costs To receive our quote, kindly click on the appropriate “More Info / Pricing” link in one of the relevant boxes below. Why Reimbursement Reimbursement Checklist Timing Costs Main Decision Makers are Healthcare Providers More Info / Pricing 1.Reimbursement Landscape: a.Seek existing/ relevant reimbursement mechanisms b.Define Decision Makers c. Formulate initial reimbursement strategy Main Decision Makers are the RDMs 2.Evidence Planning: a.Value Story b.Economic Model c. Study Protocol d.Stake-holders’ feedback More Info / Pricing Conduct Clinical Study Publish evidence After FDA/CE => Initiate sales Achieve a minimal user base
  • 23. 23/24 Some of Our Clients 0
  • 24. 24/24 Thank You • UK Office: • 27 Old Gloucester St., • London WC1N 3AX • uk@mediclever.com • +44.208.099.7435 • Israel Office: • 6 Ha-Teena St., • Modiin 71799 • il@mediclever.com • +972.50.837.1711 • Amir Inbar, CEO • Mediclever Ltd. • amir@mediclever.com • www.mediclever.com