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Case FRESH 13
key points of this presentation
1.  Introduc+on,	
  some	
  stats	
  
2.  Hybrid	
  and	
  social	
  media	
  
3.  C	
  formats,	
  interac+on,	
  co	
  crea+on,	
  ...	
  
4.  H	
  facilitators,	
  moderators,	
  ...	
  
5.  A	
  music,	
  visual,	
  visual	
  stymulus,	
  ...	
  
6.  T	
  Furniture,	
  AV,	
  produc+on,	
  ...	
  
7.  TY	
  technology,	
  Mobile	
  App,	
  ...	
  
8.  Next	
  steps	
  
Brand and marketing
Brand and marketing
Brand and marketing
INTRODUCTION
Des+na+on	
  and	
  venue	
  
The FRESH Conference case
CPCT
CPCT
CPCT
CPCT
cpct
CPCT
CPCT
Focus FRESH 13: theme
PARTICIPANTS
Some stats
•  169	
  par+cipants	
  total	
  
•  31	
  on	
  line	
  par+cipants	
  (18%)	
  
•  95	
  planners/buyers	
  (69%)	
  
•  18	
  countries	
  
FRESH	
  13	
  planner	
  Category	
  
Plin	
  (Indepent)	
  
Plag	
  (Agency)	
  
Plas	
  (associa+on)	
  
Plor	
  (Corporate	
  
HOW WE BUILT FRESH13
A CO-CREATIVE ADVENTURE
Podio
Synthetron
Session design
HYBRID
FRESH13,	
  the	
  most	
  Hybrid	
  event	
  in	
  the	
  Mee+ng	
  Industry	
  	
  
HYBRID:
ONLINE PARTICIPANTS
•  31	
  registered	
  18%	
  	
  	
  1	
  in	
  5	
  
•  21	
  paying	
  	
  
•  8%	
  of	
  the	
  registra+on	
  fee	
  total	
  was	
  from	
  on-­‐
line	
  par+cipants	
  
HYBRID:
on line Speakers
HYBRID:
on line Speakers
HYBRID:
on line Speakers
+10	
  	
  
-­‐8	
   F13	
  
HYBRID:
on line Speakers
HYBRID:
GOTO MEETING ROOM
HYBRID:
GOTO MEETING ROOM
HYBRID:
GOTO MEETING ROOM
HYBRID:
On-site meets On-Line
HYBRID:
On-site meets On-Line
HYBRID:
Hybrid on line Moderator
HYBRID:
Hybrid on line Moderator interviews
HYBRID:
Hybrid Angel
HYBRID:
Hybrid Angel
HYBRID: PAYMENT
€	
  95,-­‐	
  
Webcast: Classic style
Webcast: TV style or TED style
HYBRID: PAYMENT II
On	
  demand	
  
	
  
Classic	
  Webcast:	
  	
  	
  	
  h^p://klewel.com/conferences/fresh12/index.php?talkID=13	
  	
  
TV-­‐like	
  Opening	
  session:	
  	
  h^ps://vimeo.com/59476445	
  
Recording / webcast Classic
Recording / webcast FRESH style
SOCIAL MEDIA
FRESH13,	
  the	
  most	
  Hybrid	
  event	
  in	
  the	
  Mee+ng	
  Industry	
  	
  
SOCIAL MEDIA
FRESH13,	
  the	
  most	
  Hybrid	
  event	
  in	
  the	
  Mee+ng	
  Industry	
  	
  
Social Media Guide
CHATTY: CONCEPTUAL
Danish with Ib
MEETING FORMATS
some examples from FRESH13
The FRESH Conference case
MEETING FORMATS
The Learning Carousel
MEETING FORMATS
some examples from FRESH13
The award for
Best session design go’s to...
MEETING FORMATS
real contact techniques
MEETING FORMATS
drama
Corps	
  and	
  reflec+on	
  
MEETING FORMATS
drama II
Judge	
  and	
  debate	
  	
  
MEETING FORMATS
Blind drawing
MEETING FORMATS
some examples from FRESH13
Small	
  group	
  discussion	
  
MEETING FORMATS
the horse shoe
horse	
  shoe	
  
MEETING FORMATS
some examples from FRESH13
Pair	
  Share	
  
MEETING FORMATS
some examples from FRESH13
Pair	
  share	
  
MEETING FORMATS
some examples from FRESH13
Body	
  vo+ng,	
  Human	
  Spectrograph	
  	
  
MEETING FORMATS
some examples from FRESH13
body	
  vo+ng	
  
MEETING FORMATS
some examples from FRESH13
MEETING FORMATS
some examples from FRESH13
MEETING FORMATS
some examples from FRESH13
CHATTY: HUMAN TOOLS
FRESH13,	
  the	
  most	
  Hybrid	
  event	
  in	
  the	
  Mee+ng	
  Industry	
  	
  
People as tools
People as tools
People as tools
People as tools
People as tools
Improv theatre during dinner
6 kinds of Human tools...
•  ABCDEF	
  
A	
  Architect:	
  Mee+ng	
  Architect	
  	
  
B	
  Builder:	
  technicians,	
  constructors,	
  AV	
  
C	
  Communicators:	
  subject	
  experts,	
  writers	
  
D	
  Designers:	
  theme,	
  produc+on,	
  presenta+on	
  
E	
  Enter-­‐	
  Edu-­‐tainers:	
  actors,	
  clowns,	
  musicians	
  	
  	
  
F	
  Facilitators:	
  facilitators,	
  moderators,	
  MCs	
  
CHATTY: ART TOOLS
FRESH13,	
  the	
  most	
  Hybrid	
  event	
  in	
  the	
  Mee+ng	
  Industry	
  	
  
Graphic Facilitation
Graphic Facilitation
Graphic Facilitation
Graphic Facilitation
CHATTY: TECHNICAL
FRESH13,	
  the	
  most	
  Hybrid	
  event	
  in	
  the	
  Mee+ng	
  Industry	
  	
  
Furniture
Furniture
Furniture
Furniture
HYBRID:
AV equipment
HYBRID:
AV equipment
HYBRID:
Hybrid equipment
PRODUCTION AND AV
PRODUCTION AND AV
PRODUCTION AND AV
PRODUCTION AND AV
PRODUCTION AND AV
PRODUCTION AND AV
CHATTY: TECHNOLOGY
FRESH13,	
  the	
  most	
  Hybrid	
  event	
  in	
  the	
  Mee+ng	
  Industry	
  	
  
PRODUCTION AND AV
The FRESH Conference case
The FRESH Conference case
The Mobile app
The Mobile app
Co-creation
Co-creation
Learning Carousel & Awards
some of the FRESH people
NEXT STEPS
•  See	
  more	
  on	
  www.theFRESHconference.com	
  	
  
•  Linked	
  in	
  Group:	
  Mee+ng	
  Architecture	
  
•  Book	
  ‘Mee+ng	
  Architecture’:	
  AMAZON	
  	
  
•  Knowledge	
  base	
  and	
  Toolbox	
  catalogue	
  
www.mee+ngsupport.org	
  	
  
Post Conference
Post event material
•  Pictures:	
  
h^p://www.flickr.com/photos/
mee+ngarchitecture/sets/	
  
•  Video:	
  h^ps://vimeo.com/channels/fresh	
  

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The FRESH Conference case