Social Content - Content Strategy 101 #SFCS

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Social content marketing 101 for content strategy. Presented at San Francisco Content Strategy MeetUp group.

Marketing Technology Business

Content Strategy 101
Social Content / Marketing

Hi.
Sales

Facebook Fans

Megan Conley (@megconley)
CEO & Founder

Social Content
Sales
Social media is a car

Solutions

Facebook Fans
Content is the gas

A Symbiotic Relationship

Social Content Is A Journey
Content is not the end.
It’s the beginning.

Creating with Intention
Your content is a catalyst – for what?

Variety – The Spice of Content Life
Infographics

Visual Graphics

Sharable Graphics

Interactive Media

Know Your Distribution Channels
People (Relationships, B2C)
• Information sharing; blogs, articles, news
• Rich media; images, videos, presentations

Perceptions (Information, B2B / B2C)
• Information sharing; text focus
• Limited media (images, video, etc)

Pimping (Professional Connections, B2B)
• Information sharing; blogs, articles, news
• Limited media (images, video, etc)

Passions (Interests & Hobbies, B2C)
• Information sharing; blogs, articles, news, forums
• Rich media; images, videos, presentations

Pinning (Interests & Hobbies, B2C)
• Highly visual – images, sharable graphics, infographics, video

Create content that comes alive

@megconley | @socltribe
www.social-tribe.com

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Yourself

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How Race, Age and Gender Shape Attitudes Towards Mental Health

How Race, Age and Gender Shape Attitudes Towards Mental Health

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

Skeleton Culture Code

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

PEPSICO Presentation to CAGNY Conference Feb 2024

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

Content Methodology: A Best Practices Report (Webinar)

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

How to Prepare For a Successful Job Search for 2024

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Getting into the tech field. what next

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

How to have difficult conversations

How to have difficult conversations

Introduction to Data Science

Introduction to Data Science

Introduction to Data Science

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

The six step guide to practical project management

The six step guide to practical project management

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Social Content - Content Strategy 101 #SFCS

1. Content Strategy 101 Social Content / Marketing

2. Hi. Sales Facebook Fans Megan Conley (@megconley) CEO & Founder

3. Social Content Sales Social media is a car Solutions Facebook Fans Content is the gas

4. A Symbiotic Relationship

5. Social Content Is A Journey Content is not the end. It’s the beginning.

6. Creating with Intention Your content is a catalyst – for what?

7. Walk a Mile in Your Audiences’ Shoes Ask yourself:  What’s important to the brand?  What’s important to my audience? Is my content:  Easy to share?  Easy to consume?  Valuable?  Engaging?

8. Variety – The Spice of Content Life Infographics Visual Graphics Sharable Graphics Interactive Media

9. Know Your Distribution Channels People (Relationships, B2C) • Information sharing; blogs, articles, news • Rich media; images, videos, presentations Perceptions (Information, B2B / B2C) • Information sharing; text focus • Limited media (images, video, etc) Pimping (Professional Connections, B2B) • Information sharing; blogs, articles, news • Limited media (images, video, etc) Passions (Interests & Hobbies, B2C) • Information sharing; blogs, articles, news, forums • Rich media; images, videos, presentations Pinning (Interests & Hobbies, B2C) • Highly visual – images, sharable graphics, infographics, video

10. Create content that comes alive

11. @megconley | @socltribe www.social-tribe.com Socialize Yourself