Competitive intelligence is a complex field in market research. This presentation breaks it down bit by bit and gives a comprehensive review of this highly demanded business service.

1. Competitive
Intelligence

2. Understand
Markets
Increase
sales
Adjust or
Change
Marketing
Efforts
Discover
Strengths &
Weakness
Quickly
Why Use Competitive Intelligence?

3. Telecom Market

4. Defense & HLS Markets

5. Clean-Tech Market

6. Additional Verticals & Industries

7. Services & Products
o Market Analysis
o Competitors’ Profiles
o Due Diligence
o Country Reports
o Social Media Analysis
o Quick Queries
o Monthly Newsletters
o Technological Benchmarking
o Product Briefs
o Best Practice Research
o Competitive Environment Analysis

8. Business
Understanding
Foreign
Languages
Info-
Graphics
Technological
Understanding
Tailor-made
Products
What is Needed to Provide C.I.?

9. Data Sources
Agreements with
International
Research Companies
Deep Web Search
Publications in the
Local & International
Press
Data Bases:
Finance, Bio-Tech,
Global Tenders
Government Reports
& Statistics
B2B Interviews

10. Size of market
($)
Market Trends
& Trajectories
Eco-System &
Value Chain
Milestones of
Development
Market Analysis - Main Questions (I):
7% 9%
35%
30%
19%

11. Eco-System & Value Chain
Manufacturer Distributor Retailer Consumer

12. 1997
Prototype
1998-1999
Series I
1999-2001
Series II
2002-2008
Series III 2008 >
Product B
Product A
Milestones of Development

13. Dominant
Solutions,
Products &
Technologies
Geographies
Leading
Players
Current
projects
Regulation
Market Analysis - Main Questions (II):

14. Competitor Profile
Company
Overview
Ownership
Activity &
Projects
Partnerships
Annual/Quarterly
Results Analysis
Income
Statements
Analysis
Balance Sheet
Analysis
(Current Ratio,
Financial
Leverage)

15. Due Diligence
Close Business
Relationships
Ownerships
Financial Analysis
Principles &
Organizational
Structure
Previous Positions
(Government,
Private)

16. Competitor Profile: Investments
2006 2008 2010 2010-20122005
Initial
Investment
~ $1M
20% stake sold
$0.35M
Investment
Round
$2.4 M
Investment
Round
$5.6 M
R&D Award
$1 M
Equipment
Sales
~ $1.5 M
2009

17. Competitor Profile: Structure
Opcon AB
Renewable
Energy
OES - Opcon
Energy
Systems
OBE - Opcon
Bioenergy
SRM -
Svenska
Rotor
Maskiner
Saxlund
GmbH
Saxlund Ltd.
Engine
Efficiency
SEM - Svenska
Elektromagneter
OTS - Opcon
Technology
Suzhou Co.
Ltd.

18. Social Media Research
What is social media analysis and how can it be used?
Planning of
targeted
marketing
actions
Identification
of
core
audiences
influencing
salesSales
Prediction
123

19. Seasonal consumption, seasonal discussions
-
500
1,000
1,500
2,000
2,500
3,000
3,500
0
1000
2000
3000
4000
5000
6000
Sales(thousandsofNIS)
Numberofmonthlydiscussions
‫גולשים‬ ‫תוכן‬ ‫ש‬ ‫באלפי‬ ‫הגלידות‬ ‫שוק‬ ‫מכירות‬"‫ח‬ Ice-cream sales (thousand ofUser
Online discussions on Ice-cream vs. Ice-cream sales
Correlation
0.82

20. Pension rises constant interest
0
50
100
150
200
250
300
350
400
450
500
Dailynumberiddiscussions
Number of conversations over a year (forums, blogs, social net.)
Vivid rise in number of
pension
conversations,
influenced by rising
media attention

21. The Challenge of Attention
Infographics

22. 2014
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