SlideShare une entreprise Scribd logo
1  sur  13
9PUBLIC RELATIONS LESSONS FROM FERNANDO TORRES aMelJCpresentation LIVERPOOL – CHELSEA  TRANSFER JAN 2011 Image Credit: Lucy@_@
Fast Facts on Fernando Torres ,[object Object]
Was highly revered by Liverpool fans not only for his skill but his oft spoken commitment to the club and respect for its culture and long standing traditions
Sparked outrage among Liverpool supporters when he submitted a written transfer to Chelsea 3 days prior to the closing of the transfer window
Torres is speculated to play against his former club, Liverpool, just 6 days after the transfer to Chelsea Image Credit: Nigel Wilson
Torres’s departure from Liverpool didn’t have to spark that much outrage (resulting in the burning of Torres shirts) if he had adopted some basic communications best-practices.  	There are important PR lessons to be learnt from this crisis, and the implications of speculation when you’re not forthcoming with your story. Image Credit: Cesar Pics
1. PLAN FOR CRISIS  MANAGEMENT Especiallyifwhatyou’reembarking on willinvite a lot of controversy. Image Credit: Ben Sutherland
2. HONEST & TIMELY COMMUNICATIONS Minimise the shockimpact! Takeownership and answerquestionsbeforethey’reasked. Image Credit: fimb
3.   WORDS 	CARRY   	WEIGHTYou’re remembered 	by whatyou’vesaid.   Image Credit: Lucy@_@
4. SHOW PROFESSIONALISM Keepworkinghardevenwhenunhappybecauseourattitude shows.  Words constitute 7% of ourcommunication. The majority of communication is done with body language, vocal tone, movement and gestures. Image Credit: Nigel Wilson
5.ACKNOWLEDGERELEVANT              STAKEHOLDERS Thankthose who havesupported you throughout your journey. Image Credit: feltonf
6. PROVIDE CLOSURE Address your previous organisation and itsstakeholdersbeforemoving on. Exitprofessionally. Image Credit: Free-ers
7. BE SENSITIVE        TO YOUR       SURROUNDING Consider the impact of  your messages. Onceagain timing is key.  Image Credit: Alex McGibbon

Contenu connexe

Dernier

8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7
8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/78377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7
8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7dollysharma2066
 
Expert Pool Table Refelting in Lee & Collier County, FL
Expert Pool Table Refelting in Lee & Collier County, FLExpert Pool Table Refelting in Lee & Collier County, FL
Expert Pool Table Refelting in Lee & Collier County, FLAll American Billiards
 
Turkiye Vs Georgia Turkey's UEFA Euro 2024 Journey with High Hopes.pdf
Turkiye Vs Georgia Turkey's UEFA Euro 2024 Journey with High Hopes.pdfTurkiye Vs Georgia Turkey's UEFA Euro 2024 Journey with High Hopes.pdf
Turkiye Vs Georgia Turkey's UEFA Euro 2024 Journey with High Hopes.pdfEticketing.co
 
IPL Quiz ( weekly quiz) by SJU quizzers.
IPL Quiz ( weekly quiz) by SJU quizzers.IPL Quiz ( weekly quiz) by SJU quizzers.
IPL Quiz ( weekly quiz) by SJU quizzers.SJU Quizzers
 
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docx
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docxFrance's UEFA Euro 2024 Ambitions Amid Coman's Injury.docx
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docxEuro Cup 2024 Tickets
 
Technical Data | ThermTec Wild 335 | Optics Trade
Technical Data | ThermTec Wild 335 | Optics TradeTechnical Data | ThermTec Wild 335 | Optics Trade
Technical Data | ThermTec Wild 335 | Optics TradeOptics-Trade
 
Austria vs France David Alaba Switches Position to Defender in Austria's Euro...
Austria vs France David Alaba Switches Position to Defender in Austria's Euro...Austria vs France David Alaba Switches Position to Defender in Austria's Euro...
Austria vs France David Alaba Switches Position to Defender in Austria's Euro...Eticketing.co
 
Technical Data | ThermTec Wild 650L | Optics Trade
Technical Data | ThermTec Wild 650L | Optics TradeTechnical Data | ThermTec Wild 650L | Optics Trade
Technical Data | ThermTec Wild 650L | Optics TradeOptics-Trade
 
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best Services
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best ServicesMysore Call Girls 7001305949 WhatsApp Number 24x7 Best Services
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best Servicesnajka9823
 
Instruction Manual | ThermTec Hunt Thermal Clip-On Series | Optics Trade
Instruction Manual | ThermTec Hunt Thermal Clip-On Series | Optics TradeInstruction Manual | ThermTec Hunt Thermal Clip-On Series | Optics Trade
Instruction Manual | ThermTec Hunt Thermal Clip-On Series | Optics TradeOptics-Trade
 
Italy Vs Albania Euro Cup 2024 Italy's Strategy for Success.docx
Italy Vs Albania Euro Cup 2024 Italy's Strategy for Success.docxItaly Vs Albania Euro Cup 2024 Italy's Strategy for Success.docx
Italy Vs Albania Euro Cup 2024 Italy's Strategy for Success.docxWorld Wide Tickets And Hospitality
 
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdf
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdfJORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdf
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdfArturo Pacheco Alvarez
 
Austria VS France Injury Woes a Look at Euro 2024 Qualifiers.docx
Austria VS France Injury Woes a Look at Euro 2024 Qualifiers.docxAustria VS France Injury Woes a Look at Euro 2024 Qualifiers.docx
Austria VS France Injury Woes a Look at Euro 2024 Qualifiers.docxWorld Wide Tickets And Hospitality
 
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited Money
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited MoneyReal Moto 2 MOD APK v1.1.721 All Bikes, Unlimited Money
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited MoneyApk Toly
 
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics Trade
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics TradeInstruction Manual | ThermTec Wild Thermal Monoculars | Optics Trade
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics TradeOptics-Trade
 

Dernier (16)

8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7
8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/78377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7
8377087607 ☎, Cash On Delivery Call Girls Service In Hauz Khas Delhi Enjoy 24/7
 
Expert Pool Table Refelting in Lee & Collier County, FL
Expert Pool Table Refelting in Lee & Collier County, FLExpert Pool Table Refelting in Lee & Collier County, FL
Expert Pool Table Refelting in Lee & Collier County, FL
 
Turkiye Vs Georgia Turkey's UEFA Euro 2024 Journey with High Hopes.pdf
Turkiye Vs Georgia Turkey's UEFA Euro 2024 Journey with High Hopes.pdfTurkiye Vs Georgia Turkey's UEFA Euro 2024 Journey with High Hopes.pdf
Turkiye Vs Georgia Turkey's UEFA Euro 2024 Journey with High Hopes.pdf
 
IPL Quiz ( weekly quiz) by SJU quizzers.
IPL Quiz ( weekly quiz) by SJU quizzers.IPL Quiz ( weekly quiz) by SJU quizzers.
IPL Quiz ( weekly quiz) by SJU quizzers.
 
Denmark Vs Serbia Haaland Euro Cup CPR Drive Incident.docx
Denmark Vs Serbia Haaland Euro Cup CPR Drive Incident.docxDenmark Vs Serbia Haaland Euro Cup CPR Drive Incident.docx
Denmark Vs Serbia Haaland Euro Cup CPR Drive Incident.docx
 
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docx
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docxFrance's UEFA Euro 2024 Ambitions Amid Coman's Injury.docx
France's UEFA Euro 2024 Ambitions Amid Coman's Injury.docx
 
Technical Data | ThermTec Wild 335 | Optics Trade
Technical Data | ThermTec Wild 335 | Optics TradeTechnical Data | ThermTec Wild 335 | Optics Trade
Technical Data | ThermTec Wild 335 | Optics Trade
 
Austria vs France David Alaba Switches Position to Defender in Austria's Euro...
Austria vs France David Alaba Switches Position to Defender in Austria's Euro...Austria vs France David Alaba Switches Position to Defender in Austria's Euro...
Austria vs France David Alaba Switches Position to Defender in Austria's Euro...
 
Technical Data | ThermTec Wild 650L | Optics Trade
Technical Data | ThermTec Wild 650L | Optics TradeTechnical Data | ThermTec Wild 650L | Optics Trade
Technical Data | ThermTec Wild 650L | Optics Trade
 
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best Services
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best ServicesMysore Call Girls 7001305949 WhatsApp Number 24x7 Best Services
Mysore Call Girls 7001305949 WhatsApp Number 24x7 Best Services
 
Instruction Manual | ThermTec Hunt Thermal Clip-On Series | Optics Trade
Instruction Manual | ThermTec Hunt Thermal Clip-On Series | Optics TradeInstruction Manual | ThermTec Hunt Thermal Clip-On Series | Optics Trade
Instruction Manual | ThermTec Hunt Thermal Clip-On Series | Optics Trade
 
Italy Vs Albania Euro Cup 2024 Italy's Strategy for Success.docx
Italy Vs Albania Euro Cup 2024 Italy's Strategy for Success.docxItaly Vs Albania Euro Cup 2024 Italy's Strategy for Success.docx
Italy Vs Albania Euro Cup 2024 Italy's Strategy for Success.docx
 
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdf
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdfJORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdf
JORNADA 3 LIGA MURO 2024GHGHGHGHGHGH.pdf
 
Austria VS France Injury Woes a Look at Euro 2024 Qualifiers.docx
Austria VS France Injury Woes a Look at Euro 2024 Qualifiers.docxAustria VS France Injury Woes a Look at Euro 2024 Qualifiers.docx
Austria VS France Injury Woes a Look at Euro 2024 Qualifiers.docx
 
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited Money
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited MoneyReal Moto 2 MOD APK v1.1.721 All Bikes, Unlimited Money
Real Moto 2 MOD APK v1.1.721 All Bikes, Unlimited Money
 
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics Trade
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics TradeInstruction Manual | ThermTec Wild Thermal Monoculars | Optics Trade
Instruction Manual | ThermTec Wild Thermal Monoculars | Optics Trade
 

En vedette

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

En vedette (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

9 Public Relations Lessons from Fernando Torres

  • 1. 9PUBLIC RELATIONS LESSONS FROM FERNANDO TORRES aMelJCpresentation LIVERPOOL – CHELSEA TRANSFER JAN 2011 Image Credit: Lucy@_@
  • 2.
  • 3. Was highly revered by Liverpool fans not only for his skill but his oft spoken commitment to the club and respect for its culture and long standing traditions
  • 4. Sparked outrage among Liverpool supporters when he submitted a written transfer to Chelsea 3 days prior to the closing of the transfer window
  • 5. Torres is speculated to play against his former club, Liverpool, just 6 days after the transfer to Chelsea Image Credit: Nigel Wilson
  • 6. Torres’s departure from Liverpool didn’t have to spark that much outrage (resulting in the burning of Torres shirts) if he had adopted some basic communications best-practices. There are important PR lessons to be learnt from this crisis, and the implications of speculation when you’re not forthcoming with your story. Image Credit: Cesar Pics
  • 7. 1. PLAN FOR CRISIS MANAGEMENT Especiallyifwhatyou’reembarking on willinvite a lot of controversy. Image Credit: Ben Sutherland
  • 8. 2. HONEST & TIMELY COMMUNICATIONS Minimise the shockimpact! Takeownership and answerquestionsbeforethey’reasked. Image Credit: fimb
  • 9. 3. WORDS CARRY WEIGHTYou’re remembered by whatyou’vesaid. Image Credit: Lucy@_@
  • 10. 4. SHOW PROFESSIONALISM Keepworkinghardevenwhenunhappybecauseourattitude shows. Words constitute 7% of ourcommunication. The majority of communication is done with body language, vocal tone, movement and gestures. Image Credit: Nigel Wilson
  • 11. 5.ACKNOWLEDGERELEVANT STAKEHOLDERS Thankthose who havesupported you throughout your journey. Image Credit: feltonf
  • 12. 6. PROVIDE CLOSURE Address your previous organisation and itsstakeholdersbeforemoving on. Exitprofessionally. Image Credit: Free-ers
  • 13. 7. BE SENSITIVE TO YOUR SURROUNDING Consider the impact of your messages. Onceagain timing is key. Image Credit: Alex McGibbon
  • 14. 8. ENGAGE A CAPABLE PUBLICIST Get someone who canhelp you understand the public’sstandpoint and advise you on what you shouldsay. Image Credit: Fred Seibert
  • 15. 9. KNOW YOUR SUBJECT Football is emotional Image Credit: Gunni Cool
  • 16. Leave a comment or get in touch to discuss Thanks! aMelJCpresentation Image Credit: Aeropagus