13. WHY?
• Allows you to engage and connect with
your customers
• Gives you a greater online presence
• Gives you greater brand credibility
• Your competitors are there
• Conversations are happening about your
business and your industry whether you are
there or not
15. Twitter facts
• 87% of all people are aware of twitter
• 200 million registered accounts
• 110 million tweets per day
• 27% log in every day
• 37% log in via a mobile device
• 52% women
• 25% follow a brand
• 67% of them will purchase a brand they follow
• 52% update their status every day
16. Twitter terminology
• Handle - your twitter name @melkettle
• Re-tweet - forwarding someone else’s tweet
• DM - direct message just to you
• @ reply - when a tweet is written directly to your
handle eg @melkettle loved your article
• Hashtag eg #SNCGC - a way to categorize
tweets. It creates a way for people to view
related tweets
17. Hashtags - #
• Adding a hashtag or #tag to a tweet acts is a
way to create categories, groups or topics for
tweets that can also be used by others
• It allows tweets to be grouped together
• search.twitter.com - great to find terms
• Adding #SNCGC to tweets now allows those
not attending to learn what we are saying
• Anyone can create a hastag #needcoffee
22. Who do I follow?
• Competitors
• Suppliers (contractors, food/wine)
• Customers
• Food lovers (@sensiblespice, @everydaycook)
• Food bloggers (@gastronomygal, @eatdrinkbekerry)
• Food writers and journalists (@nataschamirosch)
• Chefs, wineries, food critics, restauranters
23. Some great food tweeps
• @dellomanno - brownies
• @snackqueen - Sally Lynch
• @merlocoffee - great connectors
• @organiclambman - Silverwood organics
• @superbutcher
• @capitalwines
• @carmr - twitter built her restaurant
24.
25.
26. Set objectives
• SMART - Specific, Measurable, Actionable,
Realistic, Timely
• To initiate conversation with 5 new people
a day
• To have 10 RTs a day
• To provide 2 referrals or recommendations
a day
27. Key messages
• What do you want people to know about
you?
• More about living the philosophy of your
brand than actually talking.
• Let your brand shine through your social
media interactions
28. "We believe in making every moment completely
delicious for our customers."
Crust CEO and Co-Founder Michael Logos
29.
30.
31.
32. Know your market
• Who are your customers?
• Who are you suppliers?
• Where do they come from?
• What do they want from you?
• How can you give it to them?
• Make them feel valued.
42. Measure what you do
• Qualitative vs Quantitative
• How often you engage
• Retweets, @ replies and direct messages
• Visits from links to your sites
• Sales or new opportunities or other
business benefits
• The increased word of mouth
43. Tools to manage time
• 3rd party applications - Tweetdeck, Hootsuite
• Mobile phone apps - Twitter for iPhone,
twitter for BlackBerry, Seesmic
• Shorten links - bit.ly, tiny.url
• Add photos - twitpic, plixi.com
44. Managing multiple
accounts
• Tweetdeck - multiple twitter, also update
facebook, MySpace and LinkedIn
• Hootsuite
• Co-Tweet - helps multiple people access a
corporate twitter account
46. Case study: @capitalwines
• Small winery outside ACT
• Increased production from 2,000 cases in 2010 to
5,000 cases in 2011
• Regularly chats to wine and food identities
• Most stockists, all interstate restaurants, east coast
and WA distributors all from twitter
• Building friendships leads to an emotional
investment in your brand.
• No selling, just talking. Sometimes rubbish, always
fun.
47.
48. LinkedIn facts
• Launched 5 May 2003
• It took 494 days to reach the first million members, and now,
on average, a new member joins every second of every day,
or approximately one million every 12 days.
• Over 90 million members in over 200 countries and territories
• Over 50% outside of USA
• Over 1 million Australians
• Nearly 2 billion people searches in 2010
• 80% of companies using LinkedIn as a primary tool to find
employees
• 69 of the Fortune 100 companies use LinkedIn as a hiring tool
• More than 1 million Company Pages
50. •A way of connecting with other professionals
•Find, be introduced to and collaborate
•Join groups
•Be found for opportunities
•Recruitment - find a job, find employees
•Discover connections
•Give and receive recommendations
51. Me
My connecFons = 484
2 degrees = 61,700+
3 degrees away = 3,854,000+
52. Thank you
@melkettle
mel@melkettle.com.au
www.melkettle.com.au