Use YouTube to grow your business. Here are some tips which then led into a live demo in Social Brilliance IMPACT! Learn more at www.SocialBrillianceIMPACT.com

1. BEHIND THE SCENES OF YOUTUBE FOR BUSINESS
Social Brilliance IMPACT!
#sbIMPACT

2. Create
and
Publish
Syndicate
Search and Share

3. Hello!
Tracey Warren | @ReadySetGrow Mel DePaoli | @MelDepaoli

4. Agenda & “Web-keeping”
● Why the behind the scenes is SOOO important
● Ideas for using YouTube
● Live Demo
● Homework!
@ReadySetGrow @MelDepaoli
#sbIMPACT

5. Did you know?
● According to Nielsen, YouTube reaches more US adults
ages 18-34 than any cable network.
● Average sales order value for visitors by YouTube is
$37.63.
● 28% of Internet users used YouTube for local shopping
in Q3 of 2013.
● Generations that visit YouTube at least monthly:
o 40% of Baby Boomers
o 58% of Gen X
o 70% Millennials
o 83% of Gen Z
● YouTube was the #2 search engine in 2013.
Articles for your reference:
● YouTube by the Numbers, by
Digital Marketing Ramblings.
● The Facts and Figures on
YouTube, by Jeff Bullas.
● YouTube Statistics, by
Viralblog.
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6. What is your YouTube channel?
● It’s the easiest tool to screw up—there is
a lot that needs to be done behind the
scenes for real results.
● Leverage playlists for marketing and
embedding videos onto your site.
● Make sure the closed captioning is done
correctly! Do NOT rely on Google for this!
● It’s all about SEO.
@ReadySetGrow @MelDepaoli
#sbIMPACT

7. @ReadySetGrow @MelDepaoli
#sbIMPACT

8. @ReadySetGrow @MelDepaoli
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9. 10
YouTube
Tips
1. Title should tell the viewer exactly what they
will see.
2. Description finishes this sentence, “After watching
this video I will know….
3. Links need to include “http://”.
4. Videos (generally) be under 3 minutes.
5. How does the video build your brand?
6. Can every video stand on its own?
7. Gain exposure by doing videos with another brand.
8. Professional quality videos tend not to get as many
views—people want to see real people.
9. Use search to identify topics that people are
looking for.
10. Transcribe your videos!
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10. LIVE YouTube Demo

11. @ReadySetGrow @MelDepaoli
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12. What are YOUR next steps?
● Create a YouTube Channel trailer
● Create playlists and add your videos to them
● Get someone to transcribe your videos!
As you finish your assignments, share them with the group.
We will provide feedback to help you improve. You are also encouraged
to provide feedback and to ask questions of others in the group.
@ReadySetGrow @MelDepaoli
#sbIMPACT