The document outlines 3 things you can do right now to grow your Facebook fan page: 1. Set the right goals for your Facebook page to focus your efforts. 2. Write better updates and posts for your fans by following best practices. 3. Keep track of the success of your page by measuring engagement and other metrics to see what strategies are most effective.

1. 3 Things You Can Do
RIGHT NOW
to Grow Your Facebook Fan Page
@chilihead / #FinCon12
http://fb.com/BloggingBasics101
http://pinterest.com/MelanieNelson

3. What are the 3 Things?
• Set the right goals.
• Write better updates.
• Keep track of your success.

8. SMART

9. Solve
Educate
Entertain

12. How do you feel about allowance? Do
your kids get an allowance? How old
were they when they started getting an
allowance? What chores do they have
to do to earn the allowance?
How do you feel about allowance?
Do you give your kids allowance?
How old were your kids when you
started giving them an allowance?
What do your kids have to do to earn
an allowance?

21. (TAT/Reach) * 100 = Virality
(46/767) * 100 = 5.997%

22. 1. Test: Offer something different, try
something something new.
1. Measure: Figure out what matters, what
conversion is, how it’s working.
1. Ask: What can we learn from that
experiment?

23. What are the 3 Things?
• Set the right goals.
• Write better updates.
• Keep track of your success.