Not sure what content strategy is, or how to get started? I gave this talk to give a group of curious web professionals a quick introduction to content strategy as a discipline.
33. Problem 3: Lack of Insight
User testing
Understand whether
users are able to find/
do what they need.
Sunday, February 17, 13
34. There’s so much more...
• Governance • Content matrices
• Maintenance • Analytics
• SEO • Expert reviews
• Gap analyses • Content reuse
• Reports • Editorial calendars
• Style guides
Sunday, February 17, 13
35. Helpful resources
for getting started
Content Strategy
for the Web,
by Halvorson & Rach
Letting Go of the Words,
by Redish
Content Rules,
by Handley & Chapman
Sunday, February 17, 13