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Actionable Analytics to Improve Email Strategy

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Actionable Analytics to Improve Email Strategy An Email Marketing Case Study Erick L. Barney, VP of Marketing
Company Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy for Continued Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Decision to Outsource ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ExactTarget / WebTrends Integrated Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Click Activity Overlay ,[object Object],[object Object],[object Object],[object Object],[object Object]
KPI Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Decisions, Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Optimization Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
List Segmentation Methods… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Targeted Sends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Segmenting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One-to-one Merchandising ,[object Object],[object Object],[object Object]
Super Deal of the Day ,[object Object],[object Object],[object Object]
Social Networking
Real Results!
3 Actionable Take-Aways ,[object Object],[object Object],[object Object]
Thank You! For more information on eTail Baltimore 2010, please visit: www.etaileast.com

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