Twitter is a wonderful tool that can be utilized for networking. Learn how to connect, engage and conduct specified searches using Twitter applications and tools. Facebook and LinkedIn are also covered briefly in this presentation.

1. Using Twitter (and other social
media tools) for Networking
Presented by:
Melissa Harrison
Principal, Allée
@alleecreative
www.facebook.com/alleecreative
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2. About Melissa
• Business owner
• Mother of four
• Certified fitness
instructor
• Reader/learner
• Avid social media user
(both personal and
Photo credit: HJS Photo Gallery
business)
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3. Concentration for today:
Twitter!
Other areas we’ll touch on:
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4. “Social media is like a cocktail party
where you’re meeting people.
Ultimately, you want them to take
you home and share you with their
friends.”
-Leo Dimilo,
Internet Marketer
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5. My top three social media networks
and why/how I use them:
Personal relationships and local news
News and industry events, professional
contacts, media research
Everyone uses
them differently.
Business leads, jobs, employees Find out what’s
important and
what works best
for you.
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6. Why should we consider
networking through social media?
•To reach your audience in other ways (fish where fish are)
• To reach a goal (fundraising, membership, revenue)
• To learn about new topics/events/opportunities
• To job search
• To offer expertise/information/support to others
• To find vendors, consultants or other services
• To have fun!
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7. Let’s check out the source!
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8. Twitter tools
Clients Hashtags
• Hootsuite • What The Trend
• CoTweet • Twubs
• TweetDeck • Hashtags.org
Following/Follower • Tagalus
Management Twitter chat platforms
• Tweetspinner • TweetChat
• Tweepi SEO
Lists • Twylah
• Influencers
• Topic/Subject
• Location
• Media
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9. Think of Twitter as a Networking Event
• Personalization
• Greetings yes; auto
DMs no
• Quality not quantity
• Respond
• Schedule follow-ups
• Random acts of
kindness
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10. Fun resource:
Cheryl Lawson @partyaficionado
http://partyaficionado.com/2011/05/29/ho
w-to-use-twitter-infographic/
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11. Where do I look? How do I start?
• Search for bloggers connected to • Check out Twitterviews or conduct
your cause, industry or one of your own (@JoelECarlson)
organization
• Listen in or participate in Twitter
• Use your contacts to help curate chats about topics that interest you
information, use topics for your (many times you can find them by
blog, learn about hot topics searching hashtags and key words)
• Retweet content regularly (make • Recommend your networks and
sure you read it, first!) contacts to others
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12. Where do I look? How do I start?
• Use @replies/mentions or • Consider hashtags (#) your
DMs; figure out how friends and use them in your
potential connections prefer searches and tweets
to communicate
• Track trends and key words
• Don’t spam by using Monitter.com
• Use twitter.com/search- • Integrate your efforts by
advanced for location-based tweeting links to posts on
searches, key words, etc. Facebook or your blog
(sparingly) to show where
• Keep tabs on competition else you hang out in the
social space
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13. Facebook
• Great opportunity for
personal networking
• Easy to share
pictures, links, surveys,
gather
comments/responses
all in one place
• Search capability
(though filters/privacy
play a role)
Sources:Hitwise, Buddy Media, Constant Contact and Nielsen’s State of the Media SM Report Q3 2011
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14. Let’s check out the source!
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15. LinkedIn
Purpose Ways to use
• More focused than Twitter • Market research (questions on
your status or utilizing LinkedIn
or Facebook Q&A)
• Business connections • Spot Industry Trends (Skills &
Expertise search function)
• Vendors, industry • Join #LinkedInChat (Tuesday
connections nights on Twitter), moderated by
VivekaVonrosen of Smart Blonde
Media
• Ask connections to submit a
review (and review others!)
• Connect to potential mentors
• Share your knowledge to strategic
audiences/groups
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16. Let’s check out the source!
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17. Successes and Failures
#Yay! #Fail
Congratulating, thanking, Taking credit for
mentioning something that isn’t yours
RT/passing info that may No follow-back,
not pertain to you but reciprocation or responses
would be helpful to your
What are some
friends/fans/followers examples you can
share?
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18. Rome wasn’t built in a day.
• Develop a routine
• Don’t expect results
over night
• You get out of it what
you put in to it
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19. Resources and Articles
Check the blog:
www.alleecreative.com/blog
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20. Thank you!
Melissa Harrison
Email:
melissa@alleecreative.com
Twitter:
@alleecreative
Facebook:
www.facebook.com/alleecreative
Phone:
612.946.7144
Think. Create. Communicate.
alleecreative.com