6. Finding your niche and writing your speech
Rather than view the world as your oyster, you should focus on a niche within a market
or industry.
That way, you can hone in on a particular set of customers' wants and needs rather
than create a generalized product that's aimed at everyone but, in fact, appeals to no
one.
Examples:
Hi, I’m Trudy Inman
I am a business coach for a national company that helps cosmetology schools produce
more hireable, financially responsible graduates, by teaching them the business side
of the industry.
OR
Hi, I’m Trudy Inman
I am a licensed Esthetician and I am the owner of an acne treatment center. I help
people of all ages learn to care for their skin, clearing it up and building self esteem in
the process.
7. Quarterly
Reports
WHY DO WE USE THESE?
•To identify areas that may need attention
•To set goals
•To track progress