The document discusses the concept of a minimum viable product (MVP) and the process of designing MVPs to learn about customer needs. It emphasizes that the goal of an MVP is to learn, not necessarily to ship a product, and that it is a process of experimentation and addressing key questions to understand problem-solution fit and product-market fit. The document provides several definitions and perspectives on MVPs from thought leaders and advocates designing MVPs that address customers' biggest problems and creating a unified field theory to provide vision and guide experimentation.
16. @lissijean
“A minimum viable product
(MVP) is not always a smaller/
cheaper version of your final
product.”
Steve Blank, 2013
“That product which has just those
features and no more that allows you to
ship a product that early adopters see and,
[…] pay you money for, and start to give
you feedback on.”
Eric Ries, 2009
“Minimum feature set (“minimum
viable product”) is a Customer
Development tactic to reduce
engineering waste and to get product
in the hands of Earlyvangelists
soonest.”
Steve Blank, 2010
“An MVP is not just a product with half
of the features chopped out, or a way to
get the product out the door a little
earlier. In fact, the MVP doesn’t have to be
a product at all.”
Jim Brikman, Y Combinator 2016
22. @lissijean
Do our
customers
really have this
problem?
What do our
customers
expect to gain
in the end?
What are they
doing to solve
their problems
now?
What do they
care about in a
solution?
Where will they
use the
solution?
23. @lissijean
“ My own belief is that you should be running experiments,
many of which will not lead anywhere.
If we knew how this was going to end up,
we’d just go ahead and do it. ”Ed Catmull, President of Pixar
45. 5 years FDS
the first choice for healthy, convenient
lunches and dinners in target market.
increase acquisition by X% December 2016
increase conversion rate 5% across
all mediums by end of Q2.
conversion rate is currently Y% on
desktop, Z% on mobile.
46. @lissijean
Company
Goal,
Product KPI,
Future state.
What are
users
doing now?
What’s the
first
little goal?
User Research,
Product
Experiments
Product Kata
1 2 3 4
Planning Experimenting
A scientific, systematic way to build better products.
56. @lissijean
“You are always in this balance
between clear leadership and
chaos; in fact that’s where you’re
supposed to be.”
Ed Catmull, President of Pixar
@lissijean