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MAGAZINE ANALYSIS’
CLASH MAGAZINE
Clash is a popular
music and fashion magazine based in
the United Kingdom. Its magazine
title is published 12 times a year. It
has a circulation of around 40,000.
The magazine alternates between
modern bands such as Coldplay, The
Prodigyand Oasis as well as hip-hop
artists like Jay-Z, Kanye
West and Beastie Boys, who have all
had cover spots in recent issues. It
features reviews of music, films and
high-street fashion as well as
interviews with music stars and
sections on new music. The
magazine won the Best New
Magazine award in 2004 at the PPA
Magazine Awards and has won
further awards in England and
Scotland.
MASTHEAD
 The title is very bold and it stands out because it
  is all white and very large, this will draw reader
 in because it is very obvious. It has been edited
   to be behind the models head. A heavy sans-
         serif font is used for the mast head.




                      OTHER
 This is the only piece of text other than the master
      head, it reads “HEAVENLY”. This isn’t very
 descriptive and it doesn’t give you a clear image of
  what the magazine holds inside. But it does draw
the audience in and make them want to know more
 because it stands out so much. Because there isnt
much text it is hard to analyse the language and see    The magazine is very simplistic, there
 wether this is a formal or informal magazine. This     are no kickers, cover line or by line.
   text is in clash’s own font which can be found
        repeatedly through their other issues.
COLOUR SCHEME

The colour scheme for this cover
 is blue, white and red, which is
   very minimalistic keeping in
    theme with the rest of the
   magazine. The blue is in the
background of the image and in
the model’s eyes. The white is in
     the masthead, the word
‘heavenly’, the model’s skin (it is
 very pale and might have been
edited to be this colour) and her
 dress. The red is in her hair and
 her lips. The blue and white are
 quite peaceful colours and they
might make the audience think of
heaven therefore relating to the
        theme of that issue.
EYE FLOW

 The eye flow is quite natural in this
  cover. The audience would firstly
   notice the masthead, then the
  models face. The eye flow kind of
misses the word ‘heavenly’ but when
the reader looks properly they would
 end up noticing it. This might have
 been done on purpose so when the
  audience finds the word they are
            enticed by it.
COVER IMAGE

The image they have used is of
   famous singer/songwriter
Florence Welch . It is a portrait
    mid shot of her face and
   shoulders. This photo was
 most likely shot in a studio as
  the background is plain and
    the model is well lit. The
lighting is coming from the top
right corner; there is a shadow
casted on the left hand side of
 her face. The model has been
made to look up so it gives the
impression she is looking up to
             heaven.
ROLLING STONE
  MAGAZINE
Rolling Stone is a US-based magazine devoted
to music, liberal politics, and popular
culture that is published every two
weeks. Rolling Stone was founded in San
Francisco in 1967 by Jann Wenner, who is still
editor and publisher, and music critic Ralph J.
Gleason.
The magazine was known for its political
coverage beginning in the 1970s, with the
enigmatic and
controversial gonzo journalist Hunter S.
Thompson. Rolling Stone magazine changed its
format in the 1990s to appeal to younger
readers, often focusing on young television or
film actors and pop music. This led to criticism
that the magazine was emphasizing style over
substance. In recent years, the magazine has
resumed its traditional mix of content,
including in-depth political stories, and has
seen its circulation increase.
MASTHEAD

The masthead only uses capital letters at the
beginning of each word. The text is very rock
 looking and is probably the magazines own
 font. The masthead’s main colour is red but
    it has a white outline and a black drop
  shadow. The masthead has been edited to
          be behind the models head.



                              OTHER

                   The main cover line uses the
                   colours red and black and is
                    completely in capitals. The
                   text in red explains who the
                   magazine is about and then
                     the text in black is what
                   makes the audience want to     This magazine cover is very busy
                               read it            there are quite a few kickers and
                                                             cover lines.
COLOUR SCHEME

 The colour scheme for this magazine
is red, white and black. These colours
 are all really bold and fit in well with
 the busy magazine cover. The red in
  the magazine is found in names or
   titles like the masthead and ‘THE
   CLASH’ and ‘JUSTIN BIEBER’. The
 black is usually used for the kicker or
  thing that makes you want to read
 that particular article. It can also be
found in the model’s black jacket. The
        white can be found in the
 background, the model’s skin and t-
 shit and the text on top of the black
                   jacket.
EYE FLOW

  The eye flow in this
 cover is quite natural,
  because the natural
 eye flow starts on the
  left most of the text
  has been put on the
  left so the audience
sees it and then when
their eyes move to the
  right they catch the
 bold cover line about
 Justin Bieber which is
    the main article.
COVER IMAGE

    This is a portrait mid shot of
Justin Bieber a famous singer, he
is looking straight ahead to seem
 as it he it looking into your eyes.
      This image was shot in a
 studio, you can tell because the
  background is plain white and
  the model is lit very well. High
    key lighting was used in this
      image and the light was
  probably in front of the model
  and a little to the left, you can
  tell by the shadow on the right
              behind him.
INSPIRATION

I was mostly inspired by Rolling
  Stone magazine as I liked the
  busyness of it and the colour
           scheme.

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Magazine analysis’

  • 3. Clash is a popular music and fashion magazine based in the United Kingdom. Its magazine title is published 12 times a year. It has a circulation of around 40,000. The magazine alternates between modern bands such as Coldplay, The Prodigyand Oasis as well as hip-hop artists like Jay-Z, Kanye West and Beastie Boys, who have all had cover spots in recent issues. It features reviews of music, films and high-street fashion as well as interviews with music stars and sections on new music. The magazine won the Best New Magazine award in 2004 at the PPA Magazine Awards and has won further awards in England and Scotland.
  • 4. MASTHEAD The title is very bold and it stands out because it is all white and very large, this will draw reader in because it is very obvious. It has been edited to be behind the models head. A heavy sans- serif font is used for the mast head. OTHER This is the only piece of text other than the master head, it reads “HEAVENLY”. This isn’t very descriptive and it doesn’t give you a clear image of what the magazine holds inside. But it does draw the audience in and make them want to know more because it stands out so much. Because there isnt much text it is hard to analyse the language and see The magazine is very simplistic, there wether this is a formal or informal magazine. This are no kickers, cover line or by line. text is in clash’s own font which can be found repeatedly through their other issues.
  • 5. COLOUR SCHEME The colour scheme for this cover is blue, white and red, which is very minimalistic keeping in theme with the rest of the magazine. The blue is in the background of the image and in the model’s eyes. The white is in the masthead, the word ‘heavenly’, the model’s skin (it is very pale and might have been edited to be this colour) and her dress. The red is in her hair and her lips. The blue and white are quite peaceful colours and they might make the audience think of heaven therefore relating to the theme of that issue.
  • 6. EYE FLOW The eye flow is quite natural in this cover. The audience would firstly notice the masthead, then the models face. The eye flow kind of misses the word ‘heavenly’ but when the reader looks properly they would end up noticing it. This might have been done on purpose so when the audience finds the word they are enticed by it.
  • 7. COVER IMAGE The image they have used is of famous singer/songwriter Florence Welch . It is a portrait mid shot of her face and shoulders. This photo was most likely shot in a studio as the background is plain and the model is well lit. The lighting is coming from the top right corner; there is a shadow casted on the left hand side of her face. The model has been made to look up so it gives the impression she is looking up to heaven.
  • 8. ROLLING STONE MAGAZINE
  • 9. Rolling Stone is a US-based magazine devoted to music, liberal politics, and popular culture that is published every two weeks. Rolling Stone was founded in San Francisco in 1967 by Jann Wenner, who is still editor and publisher, and music critic Ralph J. Gleason. The magazine was known for its political coverage beginning in the 1970s, with the enigmatic and controversial gonzo journalist Hunter S. Thompson. Rolling Stone magazine changed its format in the 1990s to appeal to younger readers, often focusing on young television or film actors and pop music. This led to criticism that the magazine was emphasizing style over substance. In recent years, the magazine has resumed its traditional mix of content, including in-depth political stories, and has seen its circulation increase.
  • 10. MASTHEAD The masthead only uses capital letters at the beginning of each word. The text is very rock looking and is probably the magazines own font. The masthead’s main colour is red but it has a white outline and a black drop shadow. The masthead has been edited to be behind the models head. OTHER The main cover line uses the colours red and black and is completely in capitals. The text in red explains who the magazine is about and then the text in black is what makes the audience want to This magazine cover is very busy read it there are quite a few kickers and cover lines.
  • 11. COLOUR SCHEME The colour scheme for this magazine is red, white and black. These colours are all really bold and fit in well with the busy magazine cover. The red in the magazine is found in names or titles like the masthead and ‘THE CLASH’ and ‘JUSTIN BIEBER’. The black is usually used for the kicker or thing that makes you want to read that particular article. It can also be found in the model’s black jacket. The white can be found in the background, the model’s skin and t- shit and the text on top of the black jacket.
  • 12. EYE FLOW The eye flow in this cover is quite natural, because the natural eye flow starts on the left most of the text has been put on the left so the audience sees it and then when their eyes move to the right they catch the bold cover line about Justin Bieber which is the main article.
  • 13. COVER IMAGE This is a portrait mid shot of Justin Bieber a famous singer, he is looking straight ahead to seem as it he it looking into your eyes. This image was shot in a studio, you can tell because the background is plain white and the model is lit very well. High key lighting was used in this image and the light was probably in front of the model and a little to the left, you can tell by the shadow on the right behind him.
  • 14. INSPIRATION I was mostly inspired by Rolling Stone magazine as I liked the busyness of it and the colour scheme.